| name | marketing-campaign-builder |
| description | Plan an integrated marketing campaign with audience, positioning, channel roles, content, timeline, budget assumptions, measurement, and launch operations. Use for campaign systems; do not use for one standalone email, article, social post, or brand-strategy exercise. |
Marketing campaigns
Connect one audience problem and offer to a measurable campaign journey.
- Define objective, audience, insight, offer, proof, action, constraints, and success metric.
- Choose one positioning spine and message hierarchy.
- Assign each channel a distinct job across awareness, consideration, conversion, and retention.
- Build a content matrix from message × audience stage × channel instead of duplicating the same copy everywhere.
- Set timeline, owners, dependencies, approvals, tracking, budget assumptions, and launch gates.
- Define leading and lagging metrics plus experiment hypotheses.
- Review performance and change one variable per meaningful test.
Do not invent customer evidence or forecast certainty. Separate facts, assumptions, and tests. Respect consent, platform policy, and outreach authorization.
Read detailed-guide.md for brief templates, channel plans, launch calendars, measurement frameworks, and campaign examples. Read copywriting-formulas.md only when drafting campaign copy.
