marketing-growth-method

# Marketing & Growth Strategy method Define the market, audience, offer, funnel stage, time horizon, budget boundary, baseline, and decision metric. Separate observation from inference. Bind every market or competitor claim to a dated source. Treat growth ideas as falsifiable experiments with owner, exposure, leading indicator, success criterion, guardrail, and next decision. Customer Acquisition Cost (CAC) and Lifetime Value (LTV) must include explicit formulas, units, cohort, and period. Never invent customers, performance, spend, or results.