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Link prospecting and outreach automation for SEO link building campaigns
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| name | link-building-outreach |
| description | Link prospecting and outreach automation for SEO link building campaigns |
| allowed-tools | ["Read","Write","Glob","Grep","Bash","WebFetch"] |
| metadata | {"specialization":"digital-marketing","domain":"business","category":"SEO/SEM","skill-id":"SK-018","dependencies":["BuzzStream API","Hunter.io API"]} |
| graph | {"domains":["domain:digital-marketing"],"specializations":["specialization:digital-marketing-strategy"],"skillAreas":["skill-area:digital-marketing-analytics","skill-area:seo-sem","skill-area:analytics-tracking"],"roles":["role:marketing-strategist","role:marketing-manager"]} |
The Link Building Outreach skill provides comprehensive capabilities for link prospecting, outreach automation, and link acquisition tracking. This skill enables efficient execution of link building campaigns through integration with major outreach platforms and email discovery tools, while maintaining high-quality prospecting standards and compliance with best practices.
const linkBuildingCampaign = {
name: 'Q1 2026 Guest Posting Campaign',
type: 'guest-post',
targets: {
linksPerMonth: 20,
minimumDA: 40,
relevanceCategories: ['digital-marketing', 'seo', 'content-marketing']
},
prospecting: {
sources: [
'competitor-backlinks',
'guest-post-opportunities',
'resource-page-links',
'broken-link-building'
],
qualificationCriteria: {
minDA: 30,
maxSpamScore: 3,
trafficThreshold: 1000,
relevanceScore: 0.7
}
},
outreach: {
platform: 'buzzstream',
sequences: [
{
name: 'initial-outreach',
steps: 3,
timing: [0, 4, 7]
}
]
}
};
const prospectQualification = {
domain: 'example.com',
metrics: {
domainAuthority: 55,
pageAuthority: 42,
spamScore: 1,
estimatedTraffic: 25000,
referringDomains: 850,
organicKeywords: 3200
},
relevance: {
categoryMatch: 0.85,
contentAlignment: 0.78,
audienceOverlap: 0.72
},
contact: {
name: 'John Editor',
email: 'john@example.com',
verificationStatus: 'verified',
confidence: 0.95,
role: 'Content Manager'
},
historicalOutreach: {
previousContacts: 0,
existingRelationship: false
},
qualificationScore: 82,
status: 'qualified'
};
const outreachTemplate = {
name: 'Guest Post Pitch - Version A',
subject: 'Content Idea for {{site_name}} Readers',
body: `Hi {{first_name}},
I've been following {{site_name}} and really enjoyed your recent article on {{recent_article_topic}}.
I'm {{my_name}}, a {{my_role}} at {{company_name}}. I'd love to contribute a guest post for your readers on {{proposed_topic}}.
Here are a few angles I could cover:
{{topic_ideas}}
The piece would be original, well-researched, and include actionable takeaways your audience would find valuable.
Would you be interested in discussing this further?
Best,
{{my_name}}`,
personalizationFields: [
'first_name',
'site_name',
'recent_article_topic',
'proposed_topic',
'topic_ideas'
],
followUpSequence: [
{
delay: 4,
subject: 'Following up: Guest post for {{site_name}}',
body: 'followup-template-1'
},
{
delay: 7,
subject: 'One more thought on that guest post',
body: 'followup-template-2'
}
]
};
const linkTracking = {
campaign: 'Q1 2026 Guest Posting',
tracking: {
checkFrequency: 'weekly',
metrics: [
'link-status',
'anchor-text',
'link-attributes',
'page-traffic',
'referring-page-authority'
],
alerts: {
linkLost: true,
attributeChange: true,
pageRemoved: true
}
},
reporting: {
frequency: 'weekly',
metrics: [
'links-acquired',
'response-rate',
'average-da',
'cost-per-link',
'estimated-traffic-value'
]
}
};
const disavowConfig = {
analysis: {
sources: ['ahrefs', 'semrush', 'gsc'],
toxicityThreshold: 60,
flags: [
'high-spam-score',
'pbn-indicators',
'link-farm-patterns',
'unrelated-content',
'foreign-language-spam'
]
},
output: {
format: 'google-disavow',
granularity: 'domain',
includeComments: true,
dateStamp: true
},
review: {
manualReviewRequired: true,
approvalWorkflow: true
}
};
This skill integrates with the following digital marketing processes:
| Process | Integration Points |
|---|---|
| link-building.js | Prospecting, outreach, acquisition tracking |
| content-marketing-strategy.js | Linkable asset identification, promotion |
| Metric | Description | Benchmark |
|---|---|---|
| Open Rate | Percentage of emails opened | 40-50% |
| Response Rate | Percentage of positive responses | 10-15% |
| Conversion Rate | Prospects to acquired links | 5-10% |
| Cost Per Link | Total cost divided by links | Varies by niche |
| Average DA | Mean domain authority of acquired links | >40 |
| Link Retention | Links still live after 12 months | >90% |