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Journalist database access and media outreach automation
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Reference for querying the Atlas knowledge graph through its MCP tools — the SECONDARY enrichment/comparison layer that adds best-practice context to systems you have ALREADY scanned from your real sources (`az`, repos, dirs). Use when you need to look up nodes, edges, kinds, clusters, stats, or wiki pages in Atlas to compare against your real inventory. (atlas graph, query atlas, atlas mcp, search the graph, graph neighbors, atlas record, atlas kinds, enrichment layer)
Atlas turns your STATED NEED into a real systems atlas by SCANNING your actual sources (Azure via `az`, git repos, local dirs) and process/data mining them, THEN enriching against the Atlas knowledge graph. Use this skill when asked to inventory/map your real systems, scan your cloud + repos + directories, mine the real processes or data they contain, or collect their real constraints/gotchas. (atlas, scan my systems, inventory our azure account, map my repos, real systems atlas, process mining, data mining, collect nuances, system discovery)
This skill should be used when the user asks to "find skills in the wild", "assimilate popular workflows", "discover SKILL.md files in repos", "research external skills", "find workflow patterns", "survey the skill landscape", "what skills exist out there", or wants to investigate public repositories for extractable processes, babysitter plugins, and reusable procedural insights. Searches GitHub for SKILL.md files, classifies repos by archetype, and maintains structured research under docs/reference-repos/.
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| name | media-database |
| description | Journalist database access and media outreach automation |
| allowed-tools | ["Read","Write","Glob","Grep","Bash","WebFetch"] |
| metadata | {"specialization":"public-relations","domain":"business","category":"Media Relations","skill-id":"SK-003","dependencies":["Cision API","Muck Rack API","Propel API"]} |
| graph | {"domains":["domain:public-relations"],"skillAreas":["skill-area:market-research","skill-area:brand-positioning","skill-area:community-management"],"roles":["role:marketing-strategist","role:content-strategist","role:marketing-manager"]} |
The Media Database and Outreach skill provides access to journalist databases and media outreach automation capabilities. This skill enables efficient media list building, pitch tracking, and relationship management with journalists and media outlets.
const journalistSearch = {
criteria: {
beats: ['Technology', 'Artificial Intelligence', 'Enterprise Software'],
outlets: {
types: ['national', 'tech-trade', 'business'],
tiers: ['tier1', 'tier2']
},
geography: ['United States', 'United Kingdom'],
engagement: {
activeInLast: '90d',
minArticles: 5
}
},
results: [
{
name: 'Jane Reporter',
outlet: 'TechCrunch',
beat: 'Enterprise Technology',
email: 'jane@techcrunch.com',
twitter: '@janereporter',
recentTopics: ['AI', 'SaaS', 'Startups'],
responseRate: 'high',
preferredContact: 'email',
notes: 'Prefers exclusive angles, responds within 24h'
}
],
listCreated: 'Enterprise AI Reporters',
contactCount: 85
};
const outreachCampaign = {
campaign: 'Q1 Product Launch',
lists: ['Enterprise AI Reporters', 'Business Tech Journalists'],
pitch: {
subject: 'Exclusive: Company X Launches AI Platform',
template: 'product-launch-v1',
personalization: ['recent_article', 'beat_relevance'],
attachments: ['press-release.pdf', 'product-images.zip']
},
sequence: [
{ day: 0, action: 'initial-pitch' },
{ day: 3, action: 'follow-up-1', condition: 'no-response' },
{ day: 7, action: 'follow-up-2', condition: 'no-response' }
],
tracking: {
opens: true,
clicks: true,
replies: true,
coverage: true
},
metrics: {
sent: 85,
opened: 62,
replied: 18,
coverage: 8
}
};
This skill integrates with the following PR processes:
| Process | Integration Points |
|---|---|
| media-relations-strategy.js | Media targeting |
| media-pitching-campaigns.js | Outreach execution |
| press-release-development.js | Distribution lists |
| executive-visibility-program.js | Journalist relationships |
| Metric | Description | Target |
|---|---|---|
| Database Accuracy | Contact info validity | >90% |
| Open Rate | Pitch email opens | >40% |
| Response Rate | Journalist replies | >20% |
| Coverage Rate | Pitches resulting in coverage | >10% |
| Relationship Health | Active journalist relationships | Growing |