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Social media monitoring and conversation analysis for PR intelligence
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| name | social-listening-pr |
| description | Social media monitoring and conversation analysis for PR intelligence |
| allowed-tools | ["Read","Write","Glob","Grep","Bash","WebFetch"] |
| metadata | {"specialization":"public-relations","domain":"business","category":"Reputation Monitoring","skill-id":"SK-002","dependencies":["Sprinklr API","Talkwalker API","Native social APIs"]} |
| graph | {"domains":["domain:public-relations"],"skillAreas":["skill-area:digital-marketing-analytics","skill-area:community-management","skill-area:brand-positioning"],"roles":["role:marketing-strategist","role:content-strategist","role:data-analyst"]} |
The Social Listening skill provides comprehensive social media monitoring and conversation analysis capabilities for PR intelligence. This skill enables real-time awareness of brand conversations, crisis signal detection, and social sentiment tracking across all major platforms.
const socialListeningConfig = {
platforms: ['twitter', 'linkedin', 'reddit', 'facebook', 'instagram'],
monitoring: {
brandTerms: ['@CompanyHandle', '#CompanyHashtag', 'Company Name'],
products: ['Product1', 'Product2'],
executives: ['CEO Name', '@CEOHandle'],
competitors: ['@Competitor1', '@Competitor2'],
industry: ['#IndustryTerm', 'Industry Topic']
},
alerts: {
crisisKeywords: {
terms: ['lawsuit', 'scandal', 'breach', 'layoffs'],
threshold: 5,
window: '1h',
immediate: true
},
viralContent: {
engagementThreshold: 1000,
velocityThreshold: 100,
immediate: true
},
influencerMention: {
followerThreshold: 50000,
immediate: true
},
sentimentShift: {
changeThreshold: -20,
immediate: true
}
},
reporting: {
realtime: ['crisis-dashboard'],
daily: ['mention-summary', 'sentiment-report'],
weekly: ['influencer-report', 'trending-topics']
}
};
const conversationAnalysis = {
period: 'weekly',
summary: {
totalMentions: 3450,
uniqueAuthors: 2890,
engagements: 45000,
potentialReach: 12000000
},
platformBreakdown: {
twitter: { mentions: 1800, sentiment: 0.65 },
linkedin: { mentions: 450, sentiment: 0.78 },
reddit: { mentions: 200, sentiment: 0.45 },
instagram: { mentions: 700, sentiment: 0.72 },
facebook: { mentions: 300, sentiment: 0.58 }
},
topicsIdentified: [
{ topic: 'Product Launch', volume: 800, sentiment: 0.82 },
{ topic: 'Customer Service', volume: 450, sentiment: 0.35 },
{ topic: 'Industry News', volume: 320, sentiment: 0.60 }
],
influencerActivity: [
{ handle: '@TechInfluencer', followers: 250000, mentions: 3, sentiment: 'positive' },
{ handle: '@IndustryAnalyst', followers: 150000, mentions: 2, sentiment: 'neutral' }
]
};
This skill integrates with the following PR processes:
| Process | Integration Points |
|---|---|
| reputation-monitoring.js | Social channel tracking |
| reputation-risk-identification.js | Crisis signal detection |
| crisis-response-execution.js | Real-time monitoring |
| social-listening-pr.js | Full workflow support |
| Metric | Description | Target |
|---|---|---|
| Social Mentions | Total brand mentions | Growing trend |
| Social Sentiment | Average sentiment score | >65% positive |
| Response Time | Time to respond to issues | <1 hour |
| Influencer Engagement | Positive influencer mentions | Increasing |
| Crisis Detection | Time to detect issues | <15 minutes |