| name | act-brand-alignment |
| description | Comprehensive ACT brand alignment for all ecosystem projects. Deeply understands ACT identity (regenerative innovation ecosystem dismantling extractive systems), LCAA method, dual-entity structure, all major projects (Empathy Ledger, JusticeHub, Goods, BCV, Harvest, Art), voice/tone, visual language, and impact framework. Use for ANY work on ACT sites, projects, content, design, or strategy. |
ACT Brand Alignment
Overview
This skill ensures all ACT work—whether for the main hub, ACT Farm, Black Cockatoo Valley, JusticeHub, Empathy Ledger, The Harvest, Goods on Country, Art, or partner projects—stays aligned with:
- ACT's regenerative innovation mission and PTO (power take-off) metaphor
- LCAA methodology (Listen, Curiosity, Action, Art)
- Core values: Radical Humility, Decentralised Power, Creativity as Disruption, Truth-telling
- Conservation-first, community-led, Indigenous sovereignty principles
- Dual-entity structure (CLG charity + trading arm) and 40% profit-sharing commitment
- Farm metaphor system (seeds, soil, seasons, harvest, fields)
- Voice: Grounded yet visionary, humble yet confident, warm yet challenging, poetic yet clear
When to Use This Skill
- Writing or editing ANY ACT-related content (web pages, marketing, grants, reports)
- Designing UI, visual assets, or brand materials
- Planning information architecture or navigation
- Creating content models or data structures
- Drafting messaging for specific projects while maintaining ecosystem coherence
- Ensuring cross-project consistency and appropriate linking
- Reviewing copy for voice/tone alignment
- Planning project launches or communications
Quick Workflow
1. Identify Scope
Hub Site (act.place)
- Focus: ACT as ecosystem, LCAA method, all seeds/outputs, partnerships
- References: brand-core.md, projects-ecosystem.md, content-structure.md
ACT Farm / Black Cockatoo Valley
- Focus: Land practice, conservation-first, residencies, June's Patch, Harvest
- References: brand-core.md, land-practice.md, content-structure.md
JusticeHub
- Focus: Justice innovation, forkable models, community courts, impact data
- References: brand-core.md, projects-ecosystem.md (JusticeHub section)
Empathy Ledger
- Focus: Ethical storytelling, consent frameworks, narrative sovereignty, value-sharing
- References: brand-core.md, projects-ecosystem.md (Empathy Ledger section)
The Harvest
- Focus: CSA, community gatherings, local stewardship, accessibility
- References: brand-core.md, land-practice.md, projects-ecosystem.md
Goods on Country
- Focus: Circular economy, remote community co-design, waste-to-product
- References: brand-core.md, projects-ecosystem.md (Goods section)
Art
- Focus: Art as revolution, artist support, cultural production
- References: brand-core.md, projects-ecosystem.md (Art section)
2. Load References
Always load: references/brand-core.md (identity, LCAA, values, voice)
Conditionally load:
- Land/farm content →
references/land-practice.md
- Project details or cross-linking →
references/projects-ecosystem.md
- Page structure or IA →
references/content-structure.md
3. Apply Voice Guardrails
Do:
- Use farm metaphor language: seeds, harvest, cultivating, soil, seasons, fields
- Emphasize community ownership, co-stewardship, Indigenous sovereignty
- Frame in LCAA terms when describing process
- Mention "designing for obsolescence" / "handing over the keys" / "PTO metaphor"
- Be specific about conservation-first approach for land content
- Include 40% profit-sharing commitment where relevant
- Use one-liner identities verbatim when introducing ACT
- Name Jinibara Country when referencing the land
- Highlight dual-entity structure when discussing funding/sustainability
- Apply voice attributes: grounded yet visionary, humble yet confident, warm yet challenging, poetic yet clear
Don't:
- Overclaim or use superlatives ("world-leading," "revolutionary" without backing)
- Use extractive, luxury, or high-volume commercial language
- Frame communities as beneficiaries rather than co-owners
- Gloss over hard truths or systemic challenges
- Use corporate jargon or glossy marketing speak
- Imply permanence (we design for obsolescence)
- Separate profit from purpose
4. Deliver with CTAs and Links
- Use clear, direct CTAs: "Get in touch," "Learn more," "Visit [project]," "Join CSA"
- Cross-link to project sites when mentioning outputs
- Always link with context: explain what project does BEFORE linking
- Respect each project's distinct brand while showing ecosystem connection
- Include registry feeds where appropriate (Empathy Ledger, JusticeHub, Harvest, Goods)
Core Principles to Embed
Identity
A Curious Tractor is a regenerative innovation ecosystem partnering with marginalised—especially First Nations—communities to dismantle extractive systems. Like a tractor's power take-off, we transfer resources, knowledge, and capacity to community-led initiatives. We hand over the keys.
Method (LCAA)
Every ACT project follows Listen → Curiosity → Action → Art:
- Listen: Deep listening to place, people, history (especially those often ignored)
- Curiosity: Ask better questions, prototype, test, learn with open minds
- Action: Build tangible outputs through innovation, story, and art
- Art: Challenge status quo, provoke thinking, inspire collective action
Values
- Radical Humility: Cultivating solutions together, no saviors
- Decentralised Power: Communities lead, we support. Every tool has a sunset clause.
- Creativity as Disruption: Revolution starts with imagination
- Truth-telling: Name extractive systems, work to dismantle them
Promise
Social, cultural, environmental, and economic value stays in community hands. 40% of profits flow to community ownership. We design for our own obsolescence.
Visual Language (if designing)
- Earthy palette: Stone 50-900 + Emerald accents
- Imagery: BCV drone photos, threatened species, hands in soil, collaborative gathering, Country
- Typography: Geist Sans (digital), clean hierarchy
- Layout: Spacious, quiet, conservation-first framing
- Motifs: Seeds, cockatoos, regenerative farming, seedbed patterns
References
All reference files contain deep detail. Consult them based on workflow above:
references/brand-core.md — Identity, LCAA, values, voice/tone, visual language, impact metricsreferences/land-practice.md — Black Cockatoo Valley land details, conservation approach, farm expressionsreferences/projects-ecosystem.md — All major outputs/seeds (Empathy Ledger, JusticeHub, Goods, BCV, Harvest, Art), revenue model, impact targetsreferences/content-structure.md — Hub/project/farm page patterns, CTAs, IA guidance
