adcontextprotocol/adcp-client

build-seller-agent

Use when building an AdCP seller agent — a publisher, SSP, or retail media network that sells advertising inventory to buyer agents.

build-decisioning-platform

Build an AdCP sales agent (publisher / SSP / retail-media network). Implement 5 functions, throw 8 typed errors, run it. Framework handles idempotency, HITL, signing, multi-tenant, schema validation.

build-governance-agent

Use when building an AdCP governance agent — campaign governance (spending authority, approval/denial), property/collection lists for brand safety, or content standards for creative compliance.

adcp-creative

Execute AdCP Creative Protocol operations with creative agents - build creatives from briefs or existing assets, preview renderings, and discover format specifications. Use when users want to generate or transform ad creatives, preview how ads will look, or…

adcp-measurement

Operate as or integrate with an AdCP measurement agent through a buyer-controlled orchestrator gateway - publish a metric catalog, receive authorized cross-seller delivery, and return compact feedback for orchestrator-controlled seller fan-out. Use when…

adcp-media-buy

Execute AdCP Media Buy Protocol operations with sales agents - discover advertising products, create and manage campaigns, sync creatives, and track delivery. Use when users want to buy advertising, create media buys, interact with ad sales agents, or test…

build-decisioning-creative-template

Build an AdCP creative-template decisioning platform — a stateless creative transform service (TTS, watermarking, format conversion, template fill). Use when the user wants the typed `DecisioningPlatform` shape; for fork-an-adapter starting points, see…

build-decisioning-signal-marketplace

Build an AdCP signal-marketplace OR signal-owned decisioning platform — a data provider serving audience signals to buyers. Use when the user wants the typed `DecisioningPlatform` shape; for fork-an-adapter starting points, see `build-signals-agent`.

build-holdco-agent

Use when building an AdCP agency / holdco hub — one server hosting multiple specialism agents (governance + brand-rights + property-lists, etc.) with per-tenant data isolation. Distinct from `skills/build-seller-agent/` (single-specialism) and…

adcp

Interact with AdCP (Ad Context Protocol) advertising agents over MCP or A2A protocols. Use when the user wants to call AdCP tools (get_products, create_media_buy, sync_creatives, etc.), discover an agent's capabilities, run protocol compliance tests, look up…

call-adcp-agent

Wire-level invariants for any AdCP buyer call — idempotency_key replay semantics, account `oneOf` variants, async `status:'submitted'`+`task_id` polling, error recovery from `adcp_error.issues[]`. Load before any per-protocol task skill (adcp-media-buy,…

build-creative-agent

Use when building an AdCP creative agent — an ad server, creative management platform, or any system that accepts, stores, transforms, and serves ad creatives.

build-si-agent

Use when building an AdCP sponsored intelligence agent — a brand-side conversational AI experience that an LLM host (ChatGPT, Claude, Perplexity, Arc) can hand off to.

triage-storyboard-failure

Use when an AdCP compliance storyboard fails on an adapter you believe is spec-correct. Walks the rubric for deciding whether to fix the SDK, the adapter, or file upstream against the spec/storyboard.

build-retail-media-agent

Use when building an AdCP retail media network agent — a platform that sells on-site placements, supports product catalogs, tracks conversions, and reports performance. Applies to retail, restaurants, travel, and any platform rendering ads from a feed.

build-signals-agent

Use when building an AdCP signals agent — a marketplace data provider, identity provider, CDP, or any system that serves audience or contextual signals to buyers.

build-brand-rights-agent

Use when building an AdCP brand rights agent — a platform that represents brand identity, licenses rights (image usage, logo placement, AI generation), and approves creatives.

build-generative-seller-agent

Use when building an AdCP generative seller — an AI ad network, generative DSP, or platform that sells inventory AND generates creatives from briefs.

run-by-experts

Use before opening a SUBSTANTIVE PR (protocol changes, multi-tenant or auth surfaces, adopter-facing examples, refactors that span specialism modules). Fires multiple expert reviewers in parallel and uses convergence as the blocker signal — items flagged by…

build-seller-agent

Use when building an AdCP seller agent — a publisher, SSP, or retail media network that sells advertising inventory to buyer agents.

build-creative-agent

Use when building an AdCP creative agent — an ad server, creative management platform, or any system that accepts, stores, transforms, and serves ad creatives.

build-generative-seller-agent

Use when building an AdCP generative seller — an AI ad network, generative DSP, or platform that sells inventory AND generates creatives from briefs.

build-retail-media-agent

Use when building an AdCP retail media network agent — a platform that sells on-site placements, supports product catalogs, tracks conversions, and reports performance.

build-signals-agent

Use when building an AdCP signals agent, creating an audience data server, or standing up a data provider agent that serves targeting segments to buyers.