| name | budget-optimizer |
| slug | budget-optimizer |
| displayName | Budget Optimizer · 预算优化 |
| summary | 跨创作者与层级的预算分配:目标导向的花费拆分与情景对比 |
| description | Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner. |
| version | 17.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when planning budget allocation for a new influencer campaign, splitting spend across nano/micro/macro tiers or platforms, estimating influencer costs and projecting ROI, modeling conservative vs aggressive scenarios, justifying a budget request, or reallocating budget mid-campaign based on performance. |
| argument-hint | <total budget> [platforms] [campaign goal] |
| metadata | {"author":"aaron-he-zhu","version":"17.0.0","discipline":"influencer","phase":"plan","family":"influencer-marketing","hermes":{"tags":["marketing","influencer","plan"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Budget Optimizer
This skill helps you allocate and optimize your influencer marketing budget to maximize return on investment. It considers platform costs, influencer tier economics, and campaign objectives to recommend optimal budget distribution.
Quick Start
Shortest invocation:
Help me allocate a $30,000 budget for an influencer campaign on Instagram and TikTok
Common scenario:
Optimize my influencer budget across micro and macro influencers for a Gen Z product launch — compare a $50K and a $100K scenario
Output: a tier/platform/content allocation table, projected reach + CPM/CPE, 2-3 budget scenarios, and a recommended split.
Skill Contract
- Reads: total budget, fixed vs influencer-available split, campaign goal, target platforms, tier constraints (max per influencer, minimum count), industry, and — for mid-campaign work — spend-to-date and per-influencer results. Connector data via
~~influencer database / ~~social platform analytics when available.
- Writes: a budget allocation recommendation (tier / platform / content tables), ROI and cost-efficiency projections, scenario comparison, optimization strategies, plus a handoff summary. Save path:
memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md.
- Promotes: approved total budget, the chosen scenario, locked tier mix, and any spend constraints — promote durable facts to
memory/hot-cache.md.
- Done when:
- Allocation sums to 100% of the stated budget with a contingency line.
- Every projected metric is labeled Measured / User-provided / Estimated.
- One recommended scenario is named with its rationale.
- Primary next skill: outreach-manager — turn the funded allocation into influencer outreach.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Cross-discipline: ad spend allocation
This skill also allocates paid-ads spend — the tier/platform tables map to channels/campaigns; use the ROAS profile (direct-response|prospecting|incremental-profit) as the scenario axis and read its declared CPA/payback/contribution constraint instead of substituting CPM/CPE. Scope: this computes the spend-reallocation plan only. It does not read in-flight pacing or issue scale-up/down moves — the live pacing read (pacing vs plan, learning-phase respect) belongs to , and bid-strategy choice belongs to . reads one shipped change back against a control, and premature scaling is an in , not a separate skill or a veto. Save paid runs under .
