| name | campaign-planner |
| slug | aaron-campaign-planner |
| displayName | Campaign Planner · 活动规划 |
| summary | 红人活动整体规划:目标、阶段、创作者组合、时间线与风险预案 |
| description | Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here. |
| version | 17.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when planning a new influencer campaign, launching a product with influencer support, building seasonal or tentpole activations, designing always-on creator programs, restructuring an underperforming campaign, or preparing a campaign plan to present to stakeholders. Activate when the user gives a brand, budget, audience, or timeframe and wants the full strategy-to-execution blueprint before briefs or outreach begin. |
| argument-hint | <brand or product> [budget] [platform] [timeframe] |
| metadata | {"author":"aaron-he-zhu","version":"17.0.0","discipline":"influencer","phase":"plan","family":"influencer-marketing","hermes":{"tags":["marketing","influencer","plan"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Campaign Planner
Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution.
Scope edge — product launches: this skill owns the creator lane of a launch. The launch itself — tier/type decision, launch calendar, press motion, community launch day, readiness gate — belongs to the launch discipline (launch-tier-planner and siblings), which hands this skill the creator-channel sub-plan aligned to the launch-registry date and stage. "Launch a product with creators" starts here; "launch a product" starts there.
Quick Start
Create an influencer campaign plan for [product launch]
Plan an influencer campaign for [brand] with [budget] targeting [audience] during [timeframe]
Skill Contract
- Reads: brand and product details, target audience, campaign type, budget, timeline, and any constraints supplied by the user. If
memory-management is active, prior audience profiles and past-campaign benchmarks load from the hot cache.
- Writes: a campaign plan document saved to
memory/influencer/campaign-planner/YYYY-MM-DD-<topic>.md.
- Promotes: durable facts (campaign name, primary objective, total budget, go-live date, KPI targets) to
memory/hot-cache.md.
- Done when:
- Objectives are SMART and have explicit success and failure definitions.
- Influencer mix, content deliverables, timeline, budget, and KPIs are each specified with numbers, not placeholders.
- The plan names the next step (brief generation) and any open approvals.
- Primary next skill: brief-generator
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This family is Tier 1: every skill works with no live integrations. Provide the brand, audience, budget, and timeline directly and the plan builds from your inputs.
Optional connectors that strengthen the plan when available:
~~influencer database — size the influencer mix and validate tier follower ranges.~~social platform analytics — set platform-specific reach and engagement benchmarks.
