| name | content-gap-analysis |
| slug | content-gap-analysis |
| displayName | Content Gap Analysis · 内容缺口 |
| summary | 内容缺口/选题规划 |
| description | Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划 |
| version | 17.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when finding content gaps between two domains, discovering missing topics, or identifying coverage holes versus competitors. |
| argument-hint | <your domain> <competitor domain> |
| metadata | {"author":"aaron-he-zhu","version":"17.0.0","discipline":"seo-geo","phase":"research","geo-relevance":"medium","hermes":{"tags":["marketing","seo-geo","research"],"category":"seo-geo"},"openclaw":{"emoji":"🔍","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Skill Contract
Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.
- Reads: your domain, competitor domains, topic/content-type focus, audience, business goals, and any user-provided or tool content inventory.
- Writes: a user-facing analysis and reusable summary.
- Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to
memory/hot-cache.md, memory/open-loops.md, and memory/research/.
- Done when: each prioritized gap names the competitor(s) that cover it and you don't; gaps are bucketed into Quick Wins / Strategic Builds / Long-term; and the deliverable includes a dated content calendar entry per Quick Win.
- Primary next skill: content-writer when the prioritized gap list is approved.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.
Trend-scout as a gap-discovery input (keyless): feed the multi-source trend scout — Google Trends RSS plus Hacker News and Reddit, via scripts/connectors/rss_monitor.py — to surface rising topics your competitors and you may both miss. Treat each hit as a candidate gap, then check it against your and competitor coverage in steps 5-7. Mark these signals Estimated. See CONNECTORS.md ~~trend database.
Keyless competitor-coverage inventory: python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" map <competitor-domain> --search "<topic>" --limit 1000 lists a competitor's URLs ordered by relevance to the topic — a fast coverage inventory for steps 5-7 — and reads any candidate page as rendered markdown. robots.txt is pre-flighted locally; a Disallow is refused per . Firecrawl keyless free tier (~1,000 credits/mo). See .
