decision-moment-skill

name	decision-moment-skill
description	Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems.
allowed-tools	Read, Write

Decision Moment Skill

Purpose

Turn raw offers and services into structured decision-moment maps that tell us exactly:

• Where a prospect is in their journey
• What they need to see/feel/understand next
• Which asset (page, email, video, social post) should be delivered

Outputs

For each client/campaign:

1. Journey Map
   • Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
2. Decision Moments
   • Each moment contains:
     • Problem statement
     • Blocking objection(s)
     • Required proof
     • Recommended asset type
     • Link to asset in social_assets or page route
3. Execution Map
   • Which channel carries which moment (email, ad, social, landing page)

Data Structures (DB)

• decision_moment_maps table to hold the overall map
• decision_assets table to join moments to specific assets

When to Use

• After Social Playbook creation
• When designing onboarding journeys
• When improving conversion on an existing flow

Constraints

• Always align with the No-Bluff protocol and verified value propositions.

Decision Moment Framework

Stage 1: Awareness

• "I have a problem but don't know what to call it"
• Asset types: Educational content, social posts, blog articles
• Goal: Get attention, define the problem

Stage 2: Consideration

• "I know the problem, exploring solutions"
• Asset types: Comparison guides, case studies, how-to videos
• Goal: Position as the best solution

Stage 3: Conversion

• "Ready to buy, need final push"
• Asset types: Demos, trials, testimonials, pricing pages
• Goal: Remove final objections, close deal

Stage 4: Retention

• "Customer, keep them happy and growing"
• Asset types: Onboarding, tutorials, upsells, check-ins
• Goal: Maximize lifetime value