| name | content-strategy |
| description | Content strategy guidance for social media marketing — category psychology, posting cadence, retention optimization, and content planning. Triggers on "content strategy", "posting schedule", "what to post", "content calendar", "category balance", or engagement optimization questions. |
Content Strategy for Social Media
Category Psychology
Design content categories around emotional engagement drivers:
| Engagement Driver | Effect | Example Categories |
|---|
| Shock | Stops scroll, triggers save | Hidden traps, Myth busters |
| Authority | Builds trust, triggers follow | Expert tips, Research findings |
| Aspiration | Triggers share | Success stories, Premium reveals |
| Authenticity | Builds connection | Behind the scenes, Real talk |
| Utility | Triggers save/bookmark | How-to, Hacks, Checklists |
| Curiosity | Drives watch time | "Did you know", Comparisons |
Retention-First Design
Every creative decision must prioritize viewer retention:
- Hook in 1.5 seconds — the first frame/sentence determines if they stay
- Never front-load the answer — build curiosity gap throughout
- Visual variety every 3-5 seconds — new shot, angle, or element
- Audio engagement — voice modulation, music drops, SFX at transitions
- End with unresolved curiosity — drives comments and profile visits
Posting Cadence
| Format | Frequency | Best Time |
|---|
| Reels | 4-5/week | 7-9 AM or 6-8 PM local |
| Carousels | 2-3/week | 10 AM - 12 PM |
| Single posts | 1-2/week | Varies |
| Stories | Daily | Throughout day |
Category Balance
Rotate categories to avoid audience fatigue:
- Never post same category 2 days in a row
- Track category counters per format
- Prioritize "banger" ideas on high-traffic days (Tue-Thu)
Bookmark Triggers
Content that gets saved (algorithm boost):
- Numbered lists ("5 ways to...")
- Checklists and frameworks
- Comparison tables
- "Save this for later" CTA in caption
