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UpdatedJuly 7, 2026 at 18:27

Parent skill for the Meta platform — Business Manager (BM) fundamentals and types, business verification, account quality, Meta enforcement classifier, Brazilian defensive intelligence (niche classification, black hat ecosystem awareness, payment hygiene), asset isolation, proxy/antidetect/CDP setup, disposable BM strategy, ban mechanics, ban/cascade/appeal, and Official Business Account. Use when working with ANY Meta platform (Ads, WhatsApp, Instagram) — BM health, verification, isolation, classifier, disposable-BM ops. Triggers on "business manager", "BM", "business verification", "account quality", "meta classifier", "asset isolation", "disposable BM", "proxy meta", "payment hygiene", "ban appeal", "cascade ban", "AdsPower", "CNPJ".

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andredezzy

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notion

andredezzy/maccing

Use BEFORE the first Notion read or write on ANY task touching Notion — the Notion API or its MCP — however trivial: a one-field rename, a page icon/cover, adding one row, a single select color, even just reading a page's title. Covers creating, editing, querying, or moving databases, data sources, pages, views (table/board/gallery/calendar/timeline/list/chart/dashboard/map/form), formulas, rollups, relations, blocks, icons, covers; and any Notion API/MCP error (validation_error, pagination, permission, 400/409). MANDATORY, never optional — "small", "quick", "obvious", or "well-understood" is the exact trap: every Notion edit still owes this skill's mandatory first steps (the ancestral-AGENTS.md sweep + house-style match) that a direct quick edit silently skips and corrupts. If the work touches Notion at all, load this FIRST.

2026-07-173

naming

andredezzy/maccing

Use when naming anything — files, functions, types, variables, enum members — or choosing between a boolean, string union, and enum for a set of states. Triggers: a status/state field, vague or abbreviated names, single-letter values, Base-prefixed classes, Contract-suffixed interfaces, casing questions, PascalCase filenames, a name that covers only part of what the function does, a mechanism or pattern you invented a name for (a *Limiter/*Pool/*Gate) when the trade may already name it.

2026-07-113

researching-before-coding

andredezzy/maccing

Use when about to write code against any external library, API, framework, or tool; when hitting an error, incompatibility, or unfamiliar technology; when introducing or naming a mechanism that solves a recognized problem (a limiter, pool, queue, retry/isolation primitive) even when its code is pure internal logic; before proposing a fix or presenting a design. Especially when confident from memory, under time pressure, when the API "is well known", or when a mechanism "is just internal logic".

2026-07-113

organizing-code

andredezzy/maccing

Use when creating, splitting, or moving files; defining error classes or writing catch blocks; adding helpers, wrappers, or utils; structuring test files; or deciding where types, env vars, or server/client context live. Triggers: a file doing several things, circular imports, barrel files, a function that only forwards its arguments, a buildX(config) helper re-reading inputs a component already receives, an empty catch, a dense wall of code, inline multi-property object types, section-divider comments.

2026-07-113

composing-ui

andredezzy/maccing

Use when creating any UI component, page, route, or layout, adding a prop to an existing one, wiring data fetching for a screen (prefetch, hydration, suspense, skeletons), or touching a component that has grown large — React or any component framework — plus forms, styling, and labels. Triggers: a prop toggling a section, a god component, dot-notation sub-components (Card.Header), raw inputs with hand-rolled validation, title-case labels, "just one more prop", a page marked "use client", a dataset passed as a prop to a client component, a route-level loading file, a page re-checking auth, a client-side re-parse of search params.

2026-07-103

modeling-domains

andredezzy/maccing

Use when defining domain types, database or validation schemas, config shapes, wire payloads, or translation/message trees; when adding a domain type, union member, registry, or dispatcher; when data is flat, joined by ID references, duplicated across fields, or its nesting does not match the real-world thing it describes. Distinct from glossary-style domain-modeling: this skill dictates STRUCTURE — isomorphism, containment, registries.

2026-07-073

name

Meta Platform Skill

Parent skill for the Meta platform; meta-ads and whatsapp depend on this.

MANDATORY — read context AND report the full BM roster BEFORE any action
(including before clarifying questions):
1. READ `.maccing/growth/README.md` (the vendor/account index), if it exists.
2. ENUMERATE every BM — never assume one. The path is `meta/<profile>/<bm>/`, so
   list `.maccing/growth/meta/*/` (profiles) and `.maccing/growth/meta/*/*/` (BMs),
   then READ the root README, EVERY profile README, and EVERY BM README found.
3. TELL the operator a roster of ALL BMs up front — one line each
   (profile · BM · verification/tier · proxy/isolation · status) —
   INCLUDING BMs unrelated to the current task. Never silently narrow to one BM.
4. If working on ads: ALSO READ every ad-account README
   (.maccing/growth/meta/*/*/ads/*/README.md).
Each BM README holds verification status, proxy/card/profile inventory, pipeline
progress, and pending actions. Skipping this = stale data + hidden live assets.

Child skills: meta-ads and whatsapp both build on this. If working on ads only, load meta-ads. If working on WhatsApp dispatch, load whatsapp. Both share the BM infrastructure, isolation rules, and classifier defensive intelligence documented here.

BM Fundamentals & Types

A Business Manager (renamed "Business Portfolio" in 2024) is the container for all Meta assets: ad accounts, Pages, pixels, WABAs, system users. BM health controls access to everything inside it.

Architecture rule: Vault BM (pixels/pages/conversion data) is ALWAYS separate from Campaign BM (runs ads, takes ban risk), which is ALWAYS separate from WABA BM (holds WhatsApp number). WABA cannot be transferred between BMs — choose carefully.

Full BM types table + type reference: references/disposable-bm-strategy.md

Account Quality & Classifier

Meta's enforcement classifier operates in three layers: (1) content ML models on photos/text/copy, (2) behavioral/network graph linking devices, IPs, cards, and BM structure, (3) human review for edge cases. The Account Integrity classifier targets coordinated inauthentic behavior and linked-account structures — this is what triggers cluster bans when BMs share infrastructure.

Key risk signals: shared device fingerprint, shared payment card, shared proxy IP, account age <90 days for BM creation, rapid budget scaling, CNPJ inconsistency with Receita Federal.

Actively monitor Account Quality in Business Manager. Financial niche triggers extra scrutiny — niche guilt-by-association means legitimate operators get caught in classifier sweeps targeting black hat operators using identical keywords.

Full intelligence: references/brazilian-classifier-defense.md

Defensive Intelligence (Brazilian Financial Niche)

Brazil is the highest-risk Meta market for financial advertisers. The black hat ecosystem is large (thousands of disposable BMs in active circulation), and Meta's classifier is trained on Portuguese-language scam patterns — legitimate operators face frequent false positives.

Niche tiers: Black (offshore casino, unregulated forex) → Gray (MLM-adjacent infoproducts) → White (regulated financial services). Legitimate white-category operators differentiate via: real CNPJ, business verification, no guaranteed-return language, visible regulatory registration.

CNPJ matters: Meta cross-references CNPJ with Receita Federal. Inactive CNPJ, mismatched address, or CPF/CNPJ linked to permanently banned BMs creates persistent blacklist entries. Financial identity verification (March 2026) adds another layer for banking/fintech/crypto advertisers.

WhatsApp profile compliance: Category + About + Description must tell one coherent story. "Gestão de capital" triggers both Meta and CVM risk simultaneously. "Educação financeira" and "compartilhamos análises" are safe. Complete profile is safer than minimal — empty fields signal scam during manual review.

Full playbook + WABA profile risk table: references/brazilian-classifier-defense.md

Ban Mechanics

Triggers (critical): shared device fingerprint across BMs, payment card on dirty-list (persists 6-12 months), IP previously on banned BM, profile under 90 days creating a BM, UBP policy violations.

Cascade: BM restriction is instantaneous — every asset inside goes down. Cross-platform cascade (Instagram + Facebook + WhatsApp + Threads) is live as of 2025-2026. BM ban is catastrophic (WABA numbers go to Disabled); number ban is recoverable.

Appeal: Tier 1 automated (35% resolution, 24h) → Tier 2 human (3-5 days) → Tier 3 Policy Advisory Board (10-15 days, rare). Critical deadline: 180 days disabled = permanent loss of reinstatement.

Full trigger table, cascade mechanics, appeal tiers: references/disposable-bm-strategy.md

Asset Isolation

One proxy IP, one payment card, one admin profile, one antidetect browser profile — per BM, never shared. Parallel disposable BMs must also isolate the IP family (IPv4 vs IPv6) to prevent Meta graph-linking adjacent ranges.

Browser automation rule: Any automation touching a BM's accounts (Business Manager, BSP dashboard) MUST run through that BM's own AdsPower profile — same proxy/fingerprint, never a clean host-IP browser. Install the official AdsPower skill (npx skills add AdsPower/adspower-browser), MCP (local-api-mcp-typescript), and CLI. Full doctrine (undetectable behavior, keep-open, Hybrid agent-vs-operator split, the MCP read recipe, fallback ladder): references/browser-automation.md.

Full isolation table: references/asset-isolation.md

Proxy & Antidetect

Hard requirements for a dispatch BM proxy: dedicated/static (NEVER rotating), SOCKS5, BR, clean Meta reputation. Mobile 4G/5G proxies provide the highest Meta trust score (real carrier ASN). Static residential/ISP is strong and cost-effective. Datacenter is detectable — never for WABA warming.

Top BR-local choices: ProxyAds (built for Meta BM + WhatsApp API), Proxy Roque (Meta/Google-tuned line, IPv4 dedicated), Coronium.io (mobile dedicated, WhatsApp warming protocol).

Full 30-row provider comparison with 2026 pricing: references/asset-isolation.md

Disposable BM Strategy

A disposable BM is a purchased, pre-verified BM used to validate WhatsApp broadcast before investing in permanent infrastructure. Expected lifecycle: weeks to months. When it falls, learnings (template copy, block rates, contact segments) transfer — only infrastructure is replaced.

Full pipeline: Profile acquisition → Profile warming (7-14 days) → BM accept → BM verification → WABA attachment → Number warming → Template approval → Test broadcast → Scale → Monitor/burn-replace.

Key rules: Admin role (not Employee) required for BSP Embedded Signup. WABA non-transferable between BMs — choose BM at setup. Rest 24h after BM accept. Split hardening and WABA setup into separate sessions (2-4h apart). Remove supplier admin only after Day 8 (7-day Facebook enforcement window).

Tier system (Oct 2025): Verified BM = 2,000/day (Tier 1). Advancement at 50% of current limit in 7 days + Green/Yellow quality, evaluated every 6h.

Cost of a ban cycle: ~R$400-600 + 2-4 days setup time. Template data and contact segment insights survive the burn.

Full pipeline, setup sequence, Display Name Strategy, BSP migration, number warming protocol: references/disposable-bm-strategy.md

Payment Hygiene

Pay Meta with a company corporate card matching the BM's CNPJ and billing address. Never use personal employee cards or cards with history on other BMs. Meta's dirty-list for payment cards persists 6-12 months — a card used on a banned account stamps every new account it's added to. Use Wise/Revolut virtual cards for disposable BMs (separate card per BM).

See also: references/brazilian-classifier-defense.md (Defense Playbook §5)

Business Verification

Complete verification with real CNPJ, real address, institutional email on company domain. Single highest-ROI action for legitimate operators: raises tolerance threshold before automatic ban, unlocks premium support, grants Tier 1 (2,000 msg/day) on WhatsApp, enables up to 20 WABA numbers.

For WhatsApp: verified BMs skip the document-submission step when buying pre-verified BMs from the market. The "Verificada" status on the BM Invite Acceptance Wizard Step 2 is the key signal.

Official Business Account (blue badge): requires WABA 30+ days old, verified BM, 2FA, display name approved, notable organic media coverage. Application is via BSP only (not self-service).

Full verification requirements, OBA badge eligibility and process, WhatsApp profile compliance: whatsapp skill → references/compliance.md

Intent → Reference Routing Table

Intent	Reference	Use for
Brazilian classifier, niche classification, defense playbook, payment hygiene, profile survival rates, 2025-2026 trends, ban defense note	`references/brazilian-classifier-defense.md`	Understanding why legitimate operators get flagged; defense playbook
Asset isolation rules, proxy types + full provider table, antidetect browsers, BM architecture for WABA	`references/asset-isolation.md`	Setting up isolated BM infrastructure; choosing a proxy
Browser automation for Meta properties (BM management, BSP/WhatsApp dashboard reads)	`references/browser-automation.md`	When any task on a Meta surface requires a browser — BM, BSP dashboard, WhatsApp Manager
Disposable BM pipeline, setup sequence, Operator Data-Request Protocol, BM Invite Acceptance Wizard, verified-vs-lore findings, BM types table, tier system, BM sources + survival rates, number warming, chip warming, Display Name Strategy, phone number strategy, virtual numbers, burn-replace, number longevity + cold lists, ban triggers/cascade/appeal	`references/disposable-bm-strategy.md`	Running a disposable BM end-to-end; WhatsApp dispatch warmup; number strategy; ban mechanics
Business verification (WhatsApp), Official Business Account (blue badge), WhatsApp profile compliance (financial niche)	whatsapp skill → `references/compliance.md`	Verification requirements; OBA badge eligibility and process; WABA profile language risk