user-research

Plan, conduct, and synthesize user research. Trigger with "user research plan", "interview guide", "usability test", "survey design", "research questions", or when the user needs help with any aspect of understanding their users through research.

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Repository: anthropics/knowledge-work-plugins
Last source activity: February 24, 2026 at 00:08
Detected SKILL.md language: English
Stars: 29,826
Forks: 3,372

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SKILL.md

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name: user-research
description: Plan, conduct, and synthesize user research. Trigger with "user research plan", "interview guide", "usability test", "survey design", "research questions", or when the user needs help with any aspect of understanding their users through research.

# User Research Help plan, execute, and synthesize user research studies. ## Research Methods | Method | Best For | Sample Size | Time | |--------|----------|-------------|------| | User interviews | Deep understanding of needs and motivations | 5-8 | 2-4 weeks | | Usability testing | Evaluating a specific design or flow | 5-8 | 1-2 weeks | | Surveys | Quantifying attitudes and preferences | 100+ | 1-2 weeks | | Card sorting | Information architecture decisions | 15-30 | 1 week | | Diary studies | Understanding behavior over time | 10-15 | 2-8 weeks | | A/B testing | Comparing specific design choices | Statistical significance | 1-4 weeks | ## Interview Guide Structure 1. **Warm-up** (5 min): Build rapport, explain the session 2. **Context** (10 min): Understand their current workflow 3. **Deep dive** (20 min): Explore the specific topic 4. **Reaction** (10 min): Show concepts or prototypes 5. **Wrap-up** (5 min): Anything we missed? Thank them. ## Analysis Framework - **Affinity mapping**: Group observations into themes - **Impact/effort matrix**: Prioritize findings - **Journey mapping**: Visualize the user experience over time - **Jobs to be done**: Understand what users are hiring your product to do ## Deliverables - Research plan (objectives, methods, timeline, participants) - Interview guide (questions, probes, activities) - Synthesis report (themes, insights, recommendations) - Highlight reel (key quotes and observations)

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ad-manager

The ads consultant that becomes an ads agent. Reads paid-ad performance natively through the TikTok Ads connector, or via a build-connector Zapier connection for other ad platforms, explains in plain English what is working and what is burning money, recommends budget, targeting, and creative changes with the dollar impact of each, drafts new ad copy in the owner's voice plus Canva creative briefs, and — only after an explicit yes — executes the approved changes in the ad account. Works from exported CSV reports when nothing is connected, the normal starting point. Use this whenever the owner talks about ads or ad spend at all, including "are my ads working," "what's my ROI on ads," "I'm spending money on Facebook and I don't know what I'm getting," "should I turn this campaign off," "my cost per lead is going up," "write me a new ad," "who should I be targeting," or "the ad guy quit."

2026-09-15

ap-processor

Works the bill pile end to end: reads bills and vendor statements out of the AP inbox or from uploaded PDFs and phone photos, pulls out vendor, amount, due date, and line detail, codes each one to the right account and job, matches it against the purchase order and the receiving ticket, then stages the entries and a proposed payment run in QuickBooks, Xero, or NetSuite for the owner to approve in one pass. Nothing is entered and nothing is paid without an explicit yes. Reach for this whenever bills, vendor invoices, or paying people comes up — including "what do I owe," "the bills are piling up," "pull the invoices out of my email and into QuickBooks," "code these for me," "who needs to get paid this week," "did we get billed twice," or when the owner forwards a supplier invoice with no message at all. Use it before cash-flow-snapshot or month-end-prep so those run on real payables instead of a guess.

2026-09-15

brand-style

Sets and updates the owner's brand look and output preferences, which every page and document the plugin produces then follows automatically. Captures the brand from a pasted website link or a plain-words description — never a hex code, color picker, or upload — previews it on a sample page, asks how they want their outputs delivered (visual artifacts, Word docs, markdown, Notion pages, Canva Docs, or best-for-the-skill), and saves both to the business profile. Runs inside smb-onboard on first setup and stands alone forever after. Use when the owner says "update my brand," "we rebranded," "change my colors," "make the reports match our new look," "change how you give me reports," "I want Word docs instead," or anything about the look or format of what the plugin hands them.

2026-09-15

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user-research

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