| name | Amazon Listing Optimizer |
| description | Writes an Amazon product title, five bullets, and backend search terms that obey Amazon's character, byte, and keyword rules while staying click-worthy in the search grid. Use when drafting or fixing a Seller Central listing, rewriting an Amazon title or bullet points, packing backend search terms, or recovering a listing flagged or suppressed for content. Do NOT use when writing on-site product-detail-page copy for your own storefront or marketing site — use product-description-writer instead. |
Amazon Listing Optimizer
Optimize an Amazon listing for both the A9 search algorithm and a shopper scanning a crowded grid, within Amazon's exact structural rules.
Workflow
- Gather inputs: the product, top 5-10 target keywords, brand name, key specs, and the category. If keywords are missing, ask for them or for the category to infer intent — do not guess. If a requested claim violates Amazon policy or lacks substantiation, refuse and propose compliant phrasing before writing.
- Write the title. Cap under 200 characters, but many categories cap at 80 — target roughly 80-150 and verify the category limit. Order: brand, primary keyword, then most search-relevant attributes (type, size, quantity, color). Capitalize the first letter of each major word. Make the first ~50 characters say what it is and why it differs, since that is what shows on mobile.
- Write exactly 5 bullets. Begin each with a 2-4 word capitalized benefit label, then one supporting sentence. Keep each bullet under ~200 characters for mobile readability. Cover in priority order: main benefit, key feature, fit/compatibility, what is in the box or dimensions, trust/guarantee point. Reserve one bullet for the top objection that reviews reveal.
- Write backend search terms. The field caps at 250 bytes total (not per line); spaces separate terms, so no commas. Do not repeat any word already in the title or bullets — Amazon indexes those separately and repeats waste bytes. Add synonyms, common and alternate spellings, and use-case terms. Lowercase throughout.
- Run the compliance pass before delivering: scan every field against the Do NOT list and the category's restricted-word rules (supplements, beauty, baby are strictest).
Quality bar
- Title and each bullet are within their character limits and the verified category cap.
- Every word in the title is search-relevant; none is filler, because every word is indexed.
- Backend terms add only new tokens (zero overlap with title/bullets) and fit in 250 bytes.
- Secondary keywords read naturally inside sentences, never stacked into nonsense.
- No claim survives that you cannot substantiate.
Do NOT
- Use ALL CAPS, emojis, or decorative symbols anywhere.
- Use promotional phrasing in the title or bullets ("best", "sale", "free shipping", "#1").
- Make restricted claims ("cures", "FDA approved", or unsubstantiated guarantees).
- Repeat words across the title, bullets, and backend terms.
- Put competitor brand names, ASINs, quotes, pricing, or time-sensitive info in any field.
- Keyword-stuff a bullet until it stops reading like a sentence.
