Run any Skill in Manus with one click

tw-ecom-analytics-benchmarks

Stars218

Forks29

UpdatedApril 24, 2026 at 09:01

Taiwan e-commerce benchmark ranges for CVR, ROAS, LTV, AOV, repeat rate, cart-abandon — segmented by vertical (3C, 美妝, 服飾, 母嬰, 生鮮) and channel (DTC, Shopee, momo). Use when a TW merchant asks 'is my CVR / ROAS good?' or when sizing a business case. Source discipline: cite industry report or vendor data; mark undocumented ranges as estimates. STATUS: SKELETON — body pending.

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Run Skill in Manus

Source

asgard-ai-platform

asgard-ai-platform/skills

View GitHub Repository View Creator Repositories

Download

Run Skill in Manus

Related occupationsSOC

Based on SOC occupation classification

Financial and Investment AnalystsBusiness and Financial Operations Occupations·SOC 13-2051

SKILL.md

readonly

name	tw-ecom-analytics-benchmarks
description	Taiwan e-commerce benchmark ranges for CVR, ROAS, LTV, AOV, repeat rate, cart-abandon — segmented by vertical (3C, 美妝, 服飾, 母嬰, 生鮮) and channel (DTC, Shopee, momo). Use when a TW merchant asks 'is my CVR / ROAS good?' or when sizing a business case. Source discipline: cite industry report or vendor data; mark undocumented ranges as estimates. STATUS: SKELETON — body pending.
metadata	{"category":"WP-01 電商","domain":"ecommerce-tw","layer":"analytics","related_mcps":[],"related_skills":["ecom-analytics","tw-ecom-analytics-ga4","biz-unit-economics","biz-cac-ltv"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","benchmarks","metrics"]}

Taiwan E-Commerce Benchmarks

STATUS: SKELETON — body pending.

When to use this skill

A merchant asks "is my CVR / ROAS / LTV good?"
Sizing a business case (revenue / ad-spend projections)
Comparing performance across verticals or channels
Investor / banker deck benchmarks

Do NOT use when

Instrumentation itself → tw-ecom-analytics-ga4
Unit economics framework → biz-unit-economics

Core concepts

TODO: benchmark tables by vertical × channel, sourced ranges with citations.

Decision tree

TODO: merchant profile → applicable benchmark row.

Implementation guidance

TODO: comparison template, outlier-flag criteria, what to do when outside range.

Gotchas

TODO: 5-6 pitfalls (stale benchmarks, vertical misclassification, channel-mix distortion, attribution-model divergence, peak-period distortion).

IRON LAW

TODO (candidate: "All benchmark ranges must cite source + year. An uncited number is worse than no number.").

Output Format

TODO.

ecom-analytics
biz-unit-economics, biz-cac-ltv

Last verified: 2026-04

More from this repository

same repository

ops-leadership-styles

asgard-ai-platform/skills

Leadership-style decision framework combining transformational, transactional, servant, situational, and authentic leadership into a situation-based decision tree. Use for diagnosing leadership challenges, succession planning, change management, crisis response, taking over a new team, or generational-gap issues. Triggers: 『該用什麼領導風格』『怎麼帶這個團隊』『接班交棒』『危機領導』『年輕員工不吃這一套』『威權還是授權』『轉型領導』『僕人領導』『情境領導』『真誠領導』. For Taiwan EMBA leadership courses (台大／政大／師大), executive self-diagnosis, and succession-leadership style. 9-box/人才盤點/繼任規劃工具: use `ops-talent-strategy`.

2026-06-06218

biz-corporate-governance

asgard-ai-platform/skills

Corporate-governance practice playbook: board composition, three lines of defense, audit/compensation/nomination committee operations, independent-director governance, stakeholder communication, IPO governance upgrade, and family-business professionalization. Use for board-structure design, independent-director selection, three-lines implementation, IPO governance preparation, major governance incidents (fraud, scandal, insider trading), or family-business corporatization. Triggers: 『董事會組成』『獨董沒發揮功能』『三道防線』『上櫃治理補強』『家族法人化』『委員會分工』『ESG 治理』『審計委員會』『薪酬委員會』『提名委員會』. For Taiwan EMBA corporate-governance/finance/law/ESG cases. Focuses on listed-company and IPO practice; governance theory: use Asgard `grad-governance`; 9-box/繼任規劃/接班人才盤點: use `ops-talent-strategy`; COSO ERM/風險地圖/風險委員會運作: use `biz-erm`.

2026-06-06218

biz-crm-strategy

asgard-ai-platform/skills

Customer relationship management strategy — integrated framework with six pillars: customer segmentation (RFM/CLV), journey orchestration (cross-channel), CDP technology stack, loyalty-program design, B2B key-account management (KAM), and CRM organization/governance. Use for VIP program design, membership-system decision, retail/ecommerce/B2B customer strategy, CDP buy-vs-build, marketing-automation adoption, or key-customer churn. Triggers: 『CRM 系統』『會員經營』『客戶分級』『大客戶策略』『CDP』『行銷自動化』『客戶生命週期』『VIP 方案』『顧客忠誠』『RFM』『CLV』『KAM』『Journey Orchestration』. For 師大 EMBA CRM, 政大 ecommerce, 中山 marketing cases. Complements Asgard `biz-cac-ltv` (tactics) and `biz-customer-journey` (single method) with the strategic integration layer.

2026-06-06218

biz-erm

asgard-ai-platform/skills

Enterprise risk management (ERM) framework layer — integrates COSO ERM 2017 (five components, 20 principles), ISO 31000, three-lines model, risk appetite, risk heatmap, and key risk indicators (KRI) into a complete governance playbook covering structure through culture. Use for ERM implementation, risk-system build, risk mapping, risk-appetite statement drafting, three-lines setup, CRO role design, or Taiwan FSC corporate-governance evaluation response. Triggers: 『ERM 導入』『風險管理框架』『COSO』『風險地圖』『風險胃納』『KRI』『CRO 職責』『三道防線』『風險委員會』『ISO 31000』『風險熱圖』『風險治理』. For 師大／政大／陽交 EMBA risk-management/governance/audit cases. Complements Asgard `algo-risk-*` (Altman Z, Benford, credit, VaR) with the framework/governance layer. 獨董挑選/董事會組成/IPO 治理: use `biz-corporate-governance`.

2026-06-06218

biz-innovation-management

asgard-ai-platform/skills

Corporate innovation-governance toolkit integrating Stage-Gate process, 3 Horizons model, innovation portfolio management, open innovation, corporate venture capital (CVC), innovation KPIs, and intrapreneurship. Use for innovation-portfolio design, second-curve planning, innovation-project review gating, open-innovation evaluation, CVC setup, innovation-KPI design, or managing tension between core and new businesses. Triggers: 『第二曲線』『創新專案怎麼管』『新事業孵化』『收購投資新創』『Stage-Gate』『研發投資組合』『內部創業』『開放式創新』『CVC』『3 Horizons』『創新 KPI』. For Taiwan EMBA innovation-management/strategy/technology-management cases (台大／中山). Startup basics: use Asgard `ux-lean-startup`; innovation theory: use Asgard `grad-disruptive-innovation`, `grad-ambidexterity`; 家族二代接班治理: use `biz-corporate-governance` 或 `ops-talent-strategy`; ESG/淨零策略結合: use `biz-net-zero-transition`.

2026-06-06218

biz-management-accounting

asgard-ai-platform/skills

Management accounting toolkit for internal decision support: ABC costing, variance analysis, transfer pricing, and responsibility accounting. Use for product profitability disputes, budget variance diagnosis, inter-division pricing design, and business-unit manager performance evaluation. Triggers: 『這個產品真的賺錢嗎』『成本分攤』『事業部之間怎麼算錢』『本月成本超支』『評核廠長績效』『內部轉撥』『ABC 作業成本』『差異分析』『責任中心』『管理會計』. For Taiwan EMBA cases, term reports, and management-decision simulations (台大／陽交／成大財管必修).

2026-06-06218

name	tw-ecom-analytics-benchmarks
description	Taiwan e-commerce benchmark ranges for CVR, ROAS, LTV, AOV, repeat rate, cart-abandon — segmented by vertical (3C, 美妝, 服飾, 母嬰, 生鮮) and channel (DTC, Shopee, momo). Use when a TW merchant asks 'is my CVR / ROAS good?' or when sizing a business case. Source discipline: cite industry report or vendor data; mark undocumented ranges as estimates. STATUS: SKELETON — body pending.
metadata	{"category":"WP-01 電商","domain":"ecommerce-tw","layer":"analytics","related_mcps":[],"related_skills":["ecom-analytics","tw-ecom-analytics-ga4","biz-unit-economics","biz-cac-ltv"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","benchmarks","metrics"]}

Taiwan E-Commerce Benchmarks

STATUS: SKELETON — body pending.

When to use this skill

A merchant asks "is my CVR / ROAS / LTV good?"
Sizing a business case (revenue / ad-spend projections)
Comparing performance across verticals or channels
Investor / banker deck benchmarks

Do NOT use when

Instrumentation itself → tw-ecom-analytics-ga4
Unit economics framework → biz-unit-economics

Core concepts

TODO: benchmark tables by vertical × channel, sourced ranges with citations.

Decision tree

TODO: merchant profile → applicable benchmark row.

Implementation guidance

TODO: comparison template, outlier-flag criteria, what to do when outside range.

Gotchas

TODO: 5-6 pitfalls (stale benchmarks, vertical misclassification, channel-mix distortion, attribution-model divergence, peak-period distortion).

IRON LAW

TODO (candidate: "All benchmark ranges must cite source + year. An uncited number is worse than no number.").

Output Format

TODO.

ecom-analytics
biz-unit-economics, biz-cac-ltv

Last verified: 2026-04