meta-creative-fatigue-watchdog

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UpdatedJune 28, 2026 at 00:05

Detect Meta (Facebook/Instagram) creative fatigue and waste at the ad level. Combines BlueAlpha's own creative-fatigue engine (live `creative_fatigue_*` tools, already Meta-aware) with raw ad-level signals — frequency, thumb-stop/ThruPlay decay, link-CTR decay, CPM spike, first-time-impression ratio, and Meta's relevance diagnostics (quality/engagement/conversion rankings). Use when the user says "Meta creative fatigue", "my Facebook ads aren't working anymore", "Instagram CTR is dropping", "which Meta creatives are tired", "frequency too high on Meta", "refresh my Meta creative", "Meta creative health check", or wants to know which Meta ads are bleeding spend. Use BEFORE generating new briefs — fatigue scoring tells you whether refresh is needed.

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Source

bluealpha-labs

bluealpha-labs/bluealpha-mcp-plugins

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Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

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2 files

SKILL.md

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name

meta-creative-fatigue-watchdog

description

Read references/workflow.md for the full workflow. Tool surface: see ../meta-auto-optimize/references/meta-mcp-tools.md for the verified facebook_ads_* tools (verify against the live connector).

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name

meta-creative-fatigue-watchdog

description

Read references/workflow.md for the full workflow. Tool surface: see ../meta-auto-optimize/references/meta-mcp-tools.md for the verified facebook_ads_* tools (verify against the live connector).