| name | stelow-product-promotions |
| description | Launch promotion strategies using the MAGIC framework. Covers Loss Leader, Gift Card Sale, Limited High-Value Package, and Irresistible Freebie strategies with tactical examples. |
| metadata | {"frequency":"rare","category":"research","context-cost":"low","author":"calionauta","author-url":"https://github.com/calionauta"} |
| disable-model-invocation | true |
Promotions for Launch
A simple offer, but communicated unequivocally, tends to work better than a brilliant offer that nobody understands.
MAGIC Structure
M (Magnet → Reason): what is the magnetic reason for this offer to exist now? (discount, special launch condition, seasonal offer) Creates the context.
A (Avatar → Avatar): who is this offer for? Naming the audience helps the person immediately identify. (small business owners? writers? those seeking a healthy lifestyle?)
G (Goal → Purpose): what is the desired outcome the person can achieve? It's not a guarantee, but the direction, the purpose. (clarity in business? launching a product?)
I (Interval → Timeframe): in how much time or for how long? Defines a temporal horizon that makes the promise more concrete. (30 days? 6 weeks? a single meeting?)
C (Container → Packaging): what is the "packaging" of the offer? A word that gives shape to the experience and helps make it tangible. (a program, a blueprint, a workshop, a mentoring, a consulting)
4 Promotion Strategies for Launch
Strategy 1: The Loss Leader
Drastically reduce the entry barrier so a new customer can experience your work. You offer an initial product or service with a calculated loss, knowing that a portion of these customers will purchase higher-value solutions in the future.
- Reason (M): give an accessible first step to experience a high-impact solution
- Avatar (A): small business owners who need an initial boost and have a limited budget
- Purpose (G): unlock a specific area of the business and know the potential of deeper work
- Interval (I): visible results in the first session or within a few days
- Container (C): initial consulting with 80% discount to unlock the business
Tactical Examples:
- Unbundle: offer a part of your main service (a diagnostic session) with a real and significant discount.
- Next step (upsell): at the end of the session, present a clear path to continue the work (full package), perhaps with a small discount for those who decide on the spot.
Strategy 2: Gift Card Sale
Allows generating upfront revenue and turning current customers into an acquisition channel. The person buys a service (for themselves or to gift) with perceived value much higher than the amount paid.
- Reason (M): advance purchase of a future service with a big discount
- Avatar (A): current customers, their friends and family
- Purpose (G): gift someone (or themselves) with a transformation experience
- Interval (I): the service can be redeemed within a defined period (e.g., 6 months)
- Container (C): R$ 200 gift card for only R$ 50 — a gift worth four times
Tactical Examples:
- Card value: define a credit value (e.g., R$ 200) and a much lower selling price (e.g., R$ 50)
- Limit: to avoid cannibalizing future sales, limit the quantity per person (e.g., 3 cards per CPF)
- Validity: establish a deadline for redemption (e.g., 6 months) — creates slight urgency
Strategy 3: The Limited High-Value Package
Instead of offering a discount to everyone, create an exclusive and premium offer for the most engaged audience. Scarcity is not in the price, but in access.
- Reason (M): access to a unique and exclusive opportunity
- Avatar (A): customers who already trust your work and are ready for a larger investment in exchange for accelerated results
- Purpose (G): achieve a level of result that wouldn't be possible with standard solutions
- Interval (I): limited to the first 10% of the base who respond, or a fixed number of slots
- Container (C): VIP gold package — a 6-month immersion for maximum results
Tactical Examples:
- Premium product: offer something you don't normally sell (individual mentoring program, close accompaniment for 6 months)
- Proposed value: the price must reflect the high value and exclusivity (e.g., R$ 10,000)
- Scarcity and urgency: limit the offer to a small number of slots (e.g., 5 people) or short time period (e.g., 48 hours)
Strategy 4: The Irresistible Freebie
Instead of giving a price discount, you add more value to the original offer. The perception of getting something valuable for free can be psychologically more attractive than a simple discount.
- Reason (M): a "buy 1, get 2" offer for a limited time
- Avatar (A): customers seeking to maximize the value of their investment and appreciate a good deal
- Purpose (G): get more results for the same price, accelerating the process
- Interval (I): the freebie is enjoyed together with the main purchase
- Container (C): buy 1 consulting package and get 2 extra sessions as a gift
Tactical Examples:
- Valuable freebie: the freebie must have real perceived value. If you sell a package of 4 consultations, offer 2 extra sessions.
- Differential in the freebie: the extra sessions can include a premium service that's not in the normal package
- Limit: to create urgency, the offer can be limited to the first 5 customers
