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Audit and optimize pages for conversion — value props, CTAs, copy, social proof, and friction points. Run a full audit or target a specific area.
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Based on SOC occupation classification
| name | conversion-audit |
| description | Audit and optimize pages for conversion — value props, CTAs, copy, social proof, and friction points. Run a full audit or target a specific area. |
| argument-hint | [copy | cta | social-proof | full] — Optional: target one area. Default: full audit. |
Audit and optimize conversion-critical interfaces. Runs a full audit by default, or targets a specific area when an argument is provided.
/conversion-audit — full audit (value props, friction, CTAs, copy, social proof)
/conversion-audit copy — copywriting optimization only
/conversion-audit cta — CTA design and psychology only
/conversion-audit social-proof — social proof elements only
Parse the argument and run the specified area. If no argument or full, run all areas in order.
Write conversion-focused copy using proven frameworks.
Frameworks to apply:
Headline formulas:
Microcopy improvements:
Process: Audit existing copy → identify generic/weak messaging → rewrite using frameworks → ensure consistency of voice across page.
Design and optimize call-to-action buttons for maximum conversion.
Psychology principles:
Visual design:
Common fixes:
Design and implement social proof elements that build credibility and reduce purchase anxiety.
Types and when to use:
Placement strategy:
Quality over quantity: 2-3 excellent testimonials beat 20 generic ones. Specifics are credible: "Increased revenue 43%" beats "Really helpful tool".
When no argument is provided, perform a comprehensive conversion audit:
cta area above to all CTAs on the pagecopy area above to headlines, subheads, and body copysocial-proof area aboveOutput a prioritized list: High Impact (fix first), Medium Impact, Low Impact.
Use /conversion-audit when you need to:
Goal: Evaluate overall page architecture and information hierarchy
I will analyze:
Above-the-Fold Content
Content Flow
CTA Placement
Scoring Rubric (1-5):
| Score | Page Structure |
|---|---|
| 5 | Clear value prop, CTA above fold, logical flow, objections addressed |
| 4 | Value prop clear, CTA visible, mostly logical flow |
| 3 | Value prop present but unclear, CTA below fold, some flow issues |
| 2 | Weak value prop, CTA hard to find, confusing structure |
| 1 | No clear value prop, no obvious CTA, chaotic layout |
Goal: Evaluate headline, body copy, and microcopy quality
Headline Assessment:
### Great Headlines
✅ **Clear benefit**: "Close deals 3x faster with AI-powered sales tools"
✅ **Specific outcome**: "Generate 10,000 leads per month on autopilot"
✅ **Problem/solution**: "Tired of losing customers at checkout? Fix it in 5 minutes"
### Weak Headlines
❌ **Vague**: "The best solution for your business"
❌ **Feature-first**: "Advanced AI-powered platform"
❌ **Jargon**: "Synergize your enterprise workflow ecosystem"
I will check:
Headline
Subheadline
Body Copy
CTA Copy
Scoring Rubric (1-5):
| Score | Copy Quality |
|---|---|
| 5 | Compelling headline, benefit-focused, scannable, strong CTAs |
| 4 | Good headline, mostly benefits, readable, decent CTAs |
| 3 | Okay headline, mix of features/benefits, some jargon |
| 2 | Weak headline, feature-heavy, company-focused, vague CTAs |
| 1 | No clear message, jargon-heavy, confusing, weak/missing CTAs |
Goal: Assess social proof and trust-building elements
I will look for:
Social Proof Types
Trust Signals
Authority Markers
Optimal Placement:
Scoring Rubric (1-5):
| Score | Trust Signals |
|---|---|
| 5 | Multiple types of social proof, well-placed, authentic, trust badges |
| 4 | Good social proof mix, mostly well-placed, some trust signals |
| 3 | Basic social proof (1-2 types), placement okay, few trust signals |
| 2 | Minimal social proof, poor placement, missing trust signals |
| 1 | No social proof, no trust signals, feels risky |
Goal: Identify obstacles preventing conversion
Common Friction Sources:
Form Friction
Navigation Friction
Information Friction
Technical Friction
I will identify:
Scoring Rubric (1-5):
| Score | Friction Level |
|---|---|
| 5 | Minimal friction, smooth flow, clear path to conversion |
| 4 | Minor friction points, mostly smooth experience |
| 3 | Moderate friction, some confusing or frustrating elements |
| 2 | Significant friction, multiple blockers, frustrated users likely |
| 1 | Extremely high friction, barely usable, conversion unlikely |
Goal: Evaluate mobile-specific conversion factors
I will check:
Mobile Layout
Mobile Forms
Mobile Performance
Mobile Trust
Scoring Rubric (1-5):
| Score | Mobile Conversion |
|---|---|
| 5 | Excellent mobile experience, optimized for touch, fast, clear CTAs |
| 4 | Good mobile experience, minor issues, mostly optimized |
| 3 | Basic mobile responsive, some usability issues |
| 2 | Poor mobile experience, major usability problems, slow |
| 1 | Not mobile-friendly, unusable on small screens |
## Conversion Audit Report
### Overall Score: [X]/25
| Category | Score | Priority |
|----------|-------|----------|
| Page Structure | [1-5] | [High/Med/Low] |
| Copy Effectiveness | [1-5] | [High/Med/Low] |
| Trust & Credibility | [1-5] | [High/Med/Low] |
| Friction Level | [1-5] | [High/Med/Low] |
| Mobile Conversion | [1-5] | [High/Med/Low] |
---
### Critical Issues (Fix Immediately)
1. **Missing Value Proposition**
- **Problem**: Headline doesn't communicate clear benefit
- **Impact**: Users leave without understanding what you do
- **Fix**: Rewrite headline: "Close deals 3x faster with AI-powered sales tools"
- **Estimated Lift**: +20-30% conversion
2. **CTA Below Fold**
- **Problem**: Primary CTA not visible without scrolling
- **Impact**: Users don't know what action to take
- **Fix**: Add CTA button to hero section
- **Estimated Lift**: +15-25% conversion
---
### High-Priority Improvements
3. **No Social Proof Above Fold**
- **Problem**: Missing trust signals in hero
- **Impact**: Users question legitimacy
- **Fix**: Add logo bar of recognizable clients below hero
- **Estimated Lift**: +10-15% conversion
4. **Form Too Long**
- **Problem**: 8 required fields for free trial
- **Impact**: High abandonment rate
- **Fix**: Reduce to email + password only, collect rest later
- **Estimated Lift**: +25-35% completion
---
### Medium-Priority Improvements
5. **Weak CTA Copy**
- **Problem**: Button says "Submit" instead of value-driven copy
- **Impact**: Doesn't motivate action
- **Fix**: Change to "Start Free Trial - No Credit Card Required"
- **Estimated Lift**: +5-10% conversion
---
### Low-Priority Enhancements
6. **Missing FAQ Section**
- **Problem**: Common questions not addressed
- **Impact**: Some users need more info before converting
- **Fix**: Add FAQ section before final CTA
- **Estimated Lift**: +2-5% conversion
---
### Mobile-Specific Issues
- [ ] CTA too small for thumb (36px, needs 48px)
- [ ] Text size too small (14px, needs 16px min)
- [ ] Form fields crammed together
---
### Strengths (Don't Change)
✅ Clear, benefit-driven headline
✅ Testimonials include photos and full names
✅ Fast page load time (1.2s)
✅ No dark patterns detected
---
### Prioritized Action Plan
**Phase 1: Quick Wins (1-2 hours)**
1. Fix CTA visibility - move above fold
2. Shorten form to 3 fields
3. Update CTA copy to value-driven
**Estimated Combined Lift**: +40-60%
**Phase 2: Trust Building (1 day)**
4. Add logo bar social proof
5. Add security badges near form
6. Add money-back guarantee statement
**Estimated Combined Lift**: +15-25%
**Phase 3: Polish (2-3 days)**
7. Rewrite body copy to be more benefit-focused
8. Add FAQ section
9. Optimize mobile experience
**Estimated Combined Lift**: +10-20%
**Total Potential Lift**: +65-105% conversion improvement
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