Menu
Budget reallocation and pacing rules across ad sets and channels. Drives spend toward winning creative under CFO caps.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
Higgsfield image prompt director covering Banana Pro, Soul Cinema, and GPT-2. Three asset types in strict order — single-image character outfit on white seamless studio (Banana Pro or Soul Cinema two-step), 6-panel multi-angle character sheet off that base, and scene plates with/without characters. Plus GPT-2 for detail face/chest-up portraits. Reads reference images for hair, makeup, wardrobe, jewelry, identity. Outputs photorealistic prompts with locked hyperreal stack — skin pores, subsurface scattering, strand-by-strand hair, fabric weave, Kodak Vision3 film. Use for any character outfit reference, character sheet, model sheet, ref sheet, multi-angle sheet, scene plate, environment plate, face detail, or photorealistic still — even without saying 'Banana Pro,' 'Nano Banana,' or 'Soul Cinema.'
Universal cinema worldbuilding director for Seedance video prompts. Five cinema modes (Narrative, Studio, Action, Performance, Atmospheric) with locked ARRI + Panavision/Cooke camera specs and diegetic-only audio rules. Reads reference images for wardrobe, hair, makeup, identity, and environment. Outputs production-ready Seedance prompts. Use whenever CC asks for a Seedance video prompt, mentions Seedance, asks for cinematic scene breakdowns, uploads reference images for a scene, describes a scene for video generation, or asks for shot prompts for music videos, action sequences, performance scenes, narrative shorts, fashion films, or atmospheric environment plates — even if 'cinematic' or a mode name isn't said.
Complete automated video production system for CC's content pipeline. Use whenever CC provides raw video footage and says "make this a post", "edit this", or asks for a cinematic output. Replaces a human video editor entirely. Covers hook engineering, pacing, caption styling, color grading, audio mastering, sound design, motion graphics, and multi-platform export.
Read-only social + web listening across public platforms (YouTube, Twitter/X, LinkedIn, Reddit, the open web, GitHub, Exa search) for competitive intelligence, content research, transcript mining, and checking public post results. Wraps Agent Reach via scripts/social_reach_tool.py. Does NOT read Instagram, TikTok, or Facebook.
Build high-converting, education-first advertorial / "infomercial" landing pages for ecommerce products — long-form scrollable HTML that warms cold paid traffic and clicks through to the product page. Covers angle selection, direct-response copy doctrine, AI image generation with a product reference, a premium anti-slop design system, and a portable build/QA convention. Use for advertorials, pre-sell pages, native/listicle ad landers, VSL pages, or any "read-an-article-then-buy" funnel page.
Automated video editing pipeline for CC's personal brand content. Use whenever CC drops raw footage and needs it edited, captioned, graded, and sent for review. The primary tool is video_editor.py which handles the full 8-step pipeline.
| name | budget-optimization |
| description | Budget reallocation and pacing rules across ad sets and channels. Drives spend toward winning creative under CFO caps. |
| canon_references | ["sharp-reach-over-frequency","hormozi-lead-flows","ritson-diagnosis"] |
| canon_source | brain/MARKETING_CANON.md |
| universal | true |
| note | Examples in this skill may reference SunBiz (legacy client); the skill itself is brand-agnostic. Per-brand context lives in brain/clients/<brand>.md. |
| triggers | ["reallocate ad budget","we're overspending on this campaign","shift budget to better performer","optimize ad spend","reduce CPL by adjusting budget"] |
Strategic budget allocation and pacing across platforms and campaigns.
Monthly Budget: $X,XXX
Daily Target: $X (monthly / 30)
Spent to Date: $X,XXX
Remaining: $X,XXX
Days Left: X
Required Daily Spend: $X (remaining / days left)
Pacing: ON TRACK / UNDERSPENDING / OVERSPENDING
| Platform | Campaign Type | Recommended Minimum |
|---|---|---|
| Google Search | Lead Gen | $20/day |
| Google Display | Awareness | $15/day |
| Meta Lead Gen | Lead Generation | $20/day |
| Meta Awareness | Brand Awareness | $10/day |
| Situation | Action |
|---|---|
| Budget exhausted early in day | Reduce bid, widen targeting, or increase budget |
| Campaign burning cash with no leads | Pause immediately, investigate |
| End of month, budget remaining | Increase daily budget on best performers |
| Client requests budget cut | Pause worst performers first, keep best |