profile-review

name	profile-review
description	This skill should be used when the user asks to "review profile", "clean up profile", "profile maintenance", "stale watch items", "profile audit", "check my profile", "tidy up the account profile", "my profile is messy", "old watch items", "clean up decision log", "profile hygiene", "outdated targets", or mentions profile cleanup, stale watch items, decision log maintenance, or account profile audit for Meta Ads.
version	0.1.0

Profile Review — Meta Ads

Periodic cleanup of the account profile to keep it lean and actionable. Run after a few weeks of automated profile updates, or whenever the watch list or decision log feels cluttered.

Workflow

1. Load Profile

Read ${CLAUDE_PLUGIN_ROOT}/profile/account-profile.md.

If the file does not exist, inform the user and suggest running platform-setup to generate an initial profile. Stop here.

2. Audit Watch List

Scan all entries under ## Watch List. Each entry follows the format - [YYYY-MM-DD] description.

• Stale items: Flag any entry older than 14 days from today.
• Pay special attention to creative fatigue and audience exhaustion entries — these often resolve themselves but should be confirmed.
• For each stale item, ask whether to:
  • Resolve — remove it (issue addressed)
  • Promote — move it to Active Tests (needs formal investigation)
  • Keep — reset the date to today (still relevant)

Present stale items in a table:

Date	Item	Suggested Action
...	...	Resolve / Promote / Keep

3. Audit Active Tests

Scan all entries under ## Active Tests.

• Stale tests: Flag tests with a start date older than 30 days that have no end date or results noted.
• Check for creative tests, audience tests, placement tests, and CBO tests specifically — each has different typical durations.
• For each stale test, ask whether to:
  • Complete — record results and move to Decision Log
  • Extend — reset start date (still running)
  • Abandon — remove (no longer relevant)

4. Audit Decision Log

Scan all entries under ## Decision Log.

• Bloated log: If there are more than 20 entries, suggest archiving older entries to ${CLAUDE_PLUGIN_ROOT}/profile/decision-archive.md.
• Archive proposal: move all entries older than 30 days to the archive file, keeping the 10 most recent in the active log.
• Create the archive file if it doesn't exist. Prepend a header: # Decision Archive — Meta Ads

5. Validate Accounts

Check the ## Accounts section.

• If there is a "Last verified" or "Last updated" date older than 30 days, suggest re-running platform-setup to refresh account discovery and verify active accounts.
• Check that pixel IDs are still listed and valid — suggest re-verification if the pixel section is empty or outdated.

6. Validate Targets

Check the ## Targets section.

• Ask whether KPI targets (CPA, ROAS, budget) are still current.
• Specifically check CPM ceiling and frequency cap — these shift more often than conversion targets on Meta.
• If any target has a note or date older than 30 days, flag it for review.

7. Apply Changes

Present all proposed changes as a summary before writing:

• Items to remove from Watch List
• Tests to complete/archive/remove
• Decision Log entries to archive
• Target updates

Apply only after explicit user approval. Write the updated profile back to ${CLAUDE_PLUGIN_ROOT}/profile/account-profile.md. Update the "Last updated" date.