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Detailed competitive displacement playbooks with talk tracks, proof points, trap questions, and landmine responses
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Based on SOC occupation classification
Fires on any operation that reads or writes deal, company, contact, call note, or task data. Provides: file schemas, write protocol (entity + index + cross-references + ops.log), account name resolution (fuzzy matching), read-time validation, duplicate detection rules. Output contract: every data write follows the standard protocol and produces a FILES UPDATED block.
Fires when a user asks about deal strategy, how to approach a stalled deal, or needs a business case. Produces: Five-Lens Prism analysis (stakeholder psychology, political capital, competitive dynamics, hidden leverage, temporal dynamics), Three Paths recommendation (velocity/diagnostic/protective), 5-Component POV model. Output contract: three distinct strategic options with evidence grading, never a single recommendation.
Fires on meeting prep, outreach, research, deck creation, and business case building. Provides: company overview, product portfolio, market position, differentiators, pricing context, case studies by vertical, key selling metrics, voice & language patterns, pain signal mapping, and prism insights. Output contract: company-specific context that makes outputs relevant to the prospect's actual situation. When a Platform Document exists (from /research), loads enriched voice, pain, and strategic intelligence.
Fires when a competitor is mentioned, a competitive situation arises, or the user asks how to beat/displace/win against a specific vendor. Produces: per-competitor displacement playbook with strengths, weaknesses, talk tracks, proof points, trap questions, and landmine responses. Triggers on: handle-competition, think-about-deal (competitive lens), battle analysis.
Fires on any written output — emails, outreach, LinkedIn posts, business cases, follow-ups. Provides: voice rules, email formatting, vocabulary substitutions, banned phrases, sign-off, and 7-point voice check. Output contract: all written content matches the user's calibrated tone and style.
Fires when a call transcript is pasted or the user says they finished a call. Produces: 6 structured outputs — MEDDPICC scoring with evidence, task extraction with owners and dates, coaching feedback on 5 dimensions, follow-up email in 3 tones, risk signals with mitigation actions, competitive intel. Output contract: every output is actionable, not just analytical.
| name | battlecards |
| description | Detailed competitive displacement playbooks with talk tracks, proof points, trap questions, and landmine responses |
| tier | 3 (regenerated) |
| auto-fire | /battle, /strategy (competitive dynamics lens) |
| user-invocable | false |
Tier 3 — This entire file is regenerated during /setup Phase 3 (Competitive Landscape) with per-competitor displacement playbooks.
Contains detailed competitive battlecards for each of the AE's top competitors. Each battlecard includes: competitor overview, strengths, weaknesses, displacement strategy, talk tracks, proof points, trap questions, and landmine responses. This is the ammunition for competitive selling situations.
Each competitor gets a full battlecard with 8 sections. During /setup Phase 3, SalesSidekick researches each competitor via web search and builds these playbooks.
Populated during /setup via web research — what they're genuinely good at.
When they're strongest: [Specific scenarios where they have a genuine advantage]
Populated during /setup via web research — genuine gaps, not FUD.
When they struggle: [Specific scenarios where they consistently fall short]
How to win when they're the incumbent or primary competitor.
Specific things to say in competitive conversations.
When prospect mentions their strength:
"[Acknowledging response that reframes to our advantage]"
When prospect is comparing features:
"[Response that shifts from features to outcomes — Commandment 9]"
When prospect says they're "good enough":
"[Response that quantifies the gap between 'good enough' and optimal]"
Questions that expose their weaknesses without being aggressive.
When they've set traps — how to respond.
| They Say | You Respond |
|---|---|
| "[Common competitor claim #1]" | "[Evidence-based counter]" |
| "[Common competitor claim #2]" | "[Evidence-based counter]" |
| "[Common competitor claim #3]" | "[Evidence-based counter]" |
Same 8-section structure. Populated during /setup Phase 3.
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
Same 8-section structure. Populated during /setup Phase 3.
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
[Populated during /setup]
When assessing competitive win probability:
| Signal | Impact on Win Probability |
|---|---|
| Champion actively advocating for us | +0.2 |
| Champion aligned with competitor | -0.2 |
| Economic buyer met and positive | +0.15 |
| Incumbent advantage (they're already in) | -0.15 |
| We've redefined the evaluation criteria | +0.15 |
| They're ahead in the evaluation timeline | -0.1 |
| Customer has switched from them before | +0.1 |
| Decision criteria favor our strengths | +0.1 |
Starting base: 0.5 (coin flip). Adjust up/down based on signals.
