apollo-sales

name	apollo-sales
description	Search prospects, accounts, contacts, and outreach data in Apollo.io via the Apollo API. Use this skill when users want to find leads, enrich company and contact data, manage sales sequences, or update CRM records.

Apollo

Work with Apollo from chat — search prospects, accounts, contacts, and outreach data via the Apollo API with API key authentication.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Apollo API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Apollo
		App-specific connection GIF coming soon
Run the install command in OpenClaw	Sign in and approve the device	Open the dashboard and connect Apollo

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ Apollo API       │
│   (User Chat)   │     │   (API Key)  │     │ (Enrichment/CRM) │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect Apollo    │                       │
         │                       │  4. Secure Key │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ Apollo  │
   │  File    │           │ Auth     │           │ Enrich │
   └──────────┘           └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Apollo again."

Quick Start

# Search for contacts
clawlink_call_tool --tool "apollo_search_contacts" --params '{"query": "software engineer", "person_titles": ["engineer"]}'

# Enrich a person by email
clawlink_call_tool --tool "apollo_people_enrichment" --params '{"email": "[e-mail]"}'

# Search for organizations
clawlink_call_tool --tool "apollo_organization_search" --params '{"query": "acme.com"}'

Authentication

All Apollo tool calls are authenticated automatically by ClawLink using the user's connected Apollo account.

No API key is required in chat. ClawLink stores the API key securely and injects it into every Apollo API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=apollo and connect Apollo.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_integrations

Response: Returns all connected integrations. Look for apollo in the list.

Verify Connection

clawlink_list_tools --integration apollo

Response: Returns the live tool catalog for Apollo.

Reconnect

If Apollo tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=apollo
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration apollo

Security & Permissions

• Access is scoped to the connected Apollo account's data and credits.
• All write operations require explicit user confirmation. Before executing any create, update, or delete call, confirm the target resource and intended effect with the user.
• Destructive actions (delete contact, remove from sequence) are marked as high-impact and must be confirmed.
• Enrichment and search operations consume Apollo credits — confirm before large bulk operations.

Tool Reference

People & Contact Search

Tool	Description	Mode
apollo_people_search	Search Apollo contacts by keywords, title, seniority, and other filters	Read
apollo_people_enrichment	Enrich a person profile by email, LinkedIn URL, or name+company	Read
apollo_bulk_people_enrichment	Enrich up to 10 people profiles simultaneously	Read
apollo_get_contact	Get detailed information about a specific contact by ID	Read
apollo_search_contacts	Search contacts by keywords or stage IDs	Read

Organization Search & Enrichment

Tool	Description	Mode
apollo_organization_search	Search organizations by domain, name, or other filters	Read
apollo_organization_enrichment	Enrich organization data by domain	Read
apollo_bulk_organization_enrichment	Enrich up to 10 organizations by domain	Read
apollo_get_organization	Get detailed organization information by ID	Read
apollo_get_organization_job_postings	Get job postings for an organization	Read

Accounts

Tool	Description	Mode
apollo_create_account	Create a new account in Apollo	Write
apollo_create_bulk_accounts	Create up to 100 accounts in one call	Write
apollo_update_account	Update account attributes	Write
apollo_bulk_update_account_stage	Bulk update the stage for multiple accounts	Write
apollo_search_accounts	Search existing accounts in your Apollo database	Read
apollo_get_account	Get account details by Apollo ID	Read

Contacts (Create/Update)

Tool	Description	Mode
apollo_create_contact	Create a new contact (deduplication not automatic — search first)	Write
apollo_create_bulk_contacts	Create up to 100 contacts in one call	Write
apollo_update_contact	Update contact attributes	Write
apollo_update_contacts_bulk	Bulk update multiple contacts	Write
apollo_update_contact_ownership	Change contact owner	Write
apollo_update_contact_stage	Update contact stage in a sequence	Write

Sequences & Email

Tool	Description	Mode
apollo_add_contacts_to_sequence	Add contacts to an email sequence	Write
apollo_update_contact_status_in_sequence	Update a contact's status within a sequence	Write
apollo_search_sequences	Search available email sequences	Read
apollo_search_outreach_emails	Search emails sent through Apollo sequences	Read

Tasks & Calls

Tool	Description	Mode
apollo_create_task	Create a task for a contact	Write
apollo_search_tasks	Search tasks by keywords, date, priority, or assignee	Read
apollo_create_call_record	Log a call record from an external system	Write
apollo_update_call_record	Update a call record	Write
apollo_search_calls	Search logged call records	Read

Deals

Tool	Description	Mode
apollo_create_deal	Create a new sales opportunity/deal	Write
apollo_update_deals	Update deal fields	Write
apollo_list_deals	List deals from Apollo	Read
apollo_get_deal	Get deal details by ID	Read

Reference Data

Tool	Description	Mode
apollo_list_users	List team members (needed for owner IDs)	Read
apollo_list_account_stages	Get available account stage IDs	Read
apollo_list_contact_stages	Get available contact stage IDs	Read
apollo_get_opportunity_stages	Get deal stage IDs	Read
apollo_get_labels	Get available labels for contacts/accounts	Read
apollo_list_fields	Get all field definitions	Read
apollo_get_typed_custom_fields	Get typed custom field definitions	Read
apollo_view_api_usage_stats	Check API usage and credit quota	Read

Code Examples

Search for contacts by title

clawlink_call_tool --tool "apollo_search_contacts" \
  --params '{
    "query": "product manager",
    "person_titles": ["product manager"],
    "per_page": 10
  }'

Enrich a person by email

clawlink_call_tool --tool "apollo_people_enrichment" \
  --params '{
    "email": "[e-mail]"
  }'

Create a new contact

clawlink_call_tool --tool "apollo_create_contact" \
  --params '{
    "first_name": "John",
    "last_name": "Smith",
    "email": "[e-mail]",
    "organization_name": "Acme Corp",
    "title": "VP Engineering"
  }'

Add contacts to a sequence

clawlink_call_tool --tool "apollo_add_contacts_to_sequence" \
  --params '{
    "contact_ids": ["CONTACT_ID_1", "CONTACT_ID_2"],
    "sequence_id": "SEQUENCE_ID",
    "emailer_campaign_id": "CAMPAIGN_ID",
    "send_email_from_email_account_id": "EMAIL_ACCOUNT_ID"
  }'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Apollo is connected.
2. Call clawlink_list_tools --integration apollo to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration apollo.
5. If no Apollo tools appear, direct the user to https://claw-link.dev/dashboard?add=apollo.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe, but may consume credits)           │
│  search → enrich → get → list → call                        │
│                                                             │
│  Example: Search contacts → Enrich → Show results          │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                   │
│  search → describe → preview → confirm → call              │
│                                                             │
│  Example: Search first → Preview create → User approves     │
│           → Execute create                                 │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• Apollo does not auto-deduplicate contacts — always search via apollo_search_contacts before creating a new contact to avoid duplicates.
• Enrichment operations consume credits per person or organization enriched.
• Bulk enrichment may trigger HTTP 429 under burst usage — respect Retry-After headers.
• org_not_found and null email/phone fields in enrichment results are valid outcomes, not errors.
• Labels must be validated against apollo_get_labels before use on contacts or accounts.
• Custom field types must match the schema from apollo_get_typed_custom_fields or updates will fail.
• Sequence IDs and email campaign IDs must be retrieved from listing/search endpoints — they cannot be inferred from names.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration apollo.
Missing connection	Apollo is not connected. Direct the user to https://claw-link.dev/dashboard?add=apollo.
org_not_found	Organization not found in Apollo database. Try a broader search.
HTTP 429	Rate limit hit. Wait and retry with exponential backoff.
HTTP 422	Invalid request — often missing required IDs or mismatched label/field values.
InvalidArgument	Invalid parameter or missing required field. Review the tool schema with clawlink_describe_tool.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call

1. Ensure the integration slug is exactly apollo.
2. Use clawlink_describe_tool to verify parameter names and types before calling.
3. For write operations, always call clawlink_preview_tool first.

Resources

• Apollo API Documentation
• Apollo Contact Search API
• Apollo Organization Enrichment
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=apollo-sales
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• HubSpot — For HubSpot CRM operations
• Salesforce — For Salesforce CRM operations
• LinkedIn — For LinkedIn outreach operations

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