| name | platform-showcase |
| description | Synthex platform showcase enforcer. NEVER describe features with generic marketing language ("powerful AI", "seamless integration") or produce wall-of-bullets capability lists. ALWAYS lead with a specific client outcome, use concrete numbers, and write in Australian English. Activate on ANY request to showcase a platform, explain a feature, demonstrate capability, or create platform presentation content. |
| metadata | {"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-content","triggers":["showcase","feature demo","platform demo","capability","present","adapt content","cross-post","repurpose","platform versions","multi-platform","content waterfall"]} |
| context | fork |
Multi-Platform Content Showcase
Process
- Ingest source content -- receive the primary content piece (video, article, image, thread)
- Identify target platforms -- determine which of the 8 platforms to adapt for
- Load platform configs -- pull algorithm weights, content specs, and winning formulas from
platform_master_config.json
- Adapt per platform -- transform content to match each platform's format, tone, and algorithm priorities
- Apply winning formula -- structure each adaptation using the platform's highest-performing template
- Schedule via waterfall -- stagger publishing per the cross-posting cascade order and timing
- Generate platform metadata -- hashtags, captions, descriptions, tags, thumbnails per platform
Supported Platforms
| Platform | Category | Primary Algorithm Signal | Top Format |
|---|
| YouTube | Video Authority | Watch time (40%) | Long-form 8-15 min, Shorts 15-60s |
| Instagram | Visual Storytelling | Engagement rate (35%) | Reels 15-30s, Carousels |
| TikTok | Entertainment Discovery | Completion rate (40%) | Standard 15-60s |
| X (Twitter) | Real-time Conversation | Early engagement (45%) | Tweets 71-100 chars, Threads |
| Facebook | Community Connection | Meaningful interactions (40%) | Video 1-3 min, Discussion posts |
| LinkedIn | Professional Authority | Professional relevance (35%) | Long-form text 1300+ chars, Articles |
| Pinterest | Inspiration Discovery | Saves (40%) | Standard pins 2:3, Idea pins |
| Reddit | Community Discussion | Upvotes (35%) | Value-sharing posts, Deep discussions |
Waterfall Cross-Posting Strategy
Cascade Order
YouTube (primary) --> LinkedIn --> Instagram --> Facebook --> X (Twitter) --> TikTok --> Pinterest --> Reddit
Timing Rules
- Delay between platforms: 30 minutes
- Cascade delay from primary: 2 hours
- Each platform publishes at its own optimal time window
- Adaptation level: high (full rewrite per platform, not copy-paste)
Adaptation Levels
- High: Full content rewrite matching platform voice, format, and algorithm priorities
- Medium: Structural changes with shared core message
- Low: Minor formatting adjustments (reserved for same-category platforms)
Content Adaptation Rules
YouTube (Source/Primary)
- Long-form: Hook (0-15s) > Problem (15-60s) > Solution (60-80%) > CTA (final 20s)
- Shorts: Extract most compelling 15-60s segment from long-form
- Thumbnail: custom, high contrast, readable text
- Description: timestamps, keywords, links
- Tags: 10-15 relevant keywords
Instagram
- Reels: Re-edit video to 15-30s, vertical 9:16, trending audio
- Carousel: Extract key points into 5-10 swipeable slides
- Caption: storytelling hook, 5-10 hashtags (trending + niche mix)
- Visual hooks: movement or surprise in first 3 seconds
TikTok
- Re-cut to 15-60s, fast pacing with scene changes every 2-3s
- Text overlay for silent viewing
- Trending sound integration within 24-48 hours
- Hashtags: #fyp #foryou + 3-5 niche tags
- Duet/stitch hooks for engagement
X (Twitter)
- Distill core message to 71-100 characters for single tweet
- Thread version: 5-15 tweets with hook > narrative > conclusion
- Media every 2-3 tweets in threads
- 1-2 hashtags maximum
- Controversial or bold take angle for engagement
Facebook
- Video: re-edit to 1-3 min, square or 4:5 aspect ratio, captions required
- Post: personal story angle with community question
- Images: minimal text overlay (<20% of image area)
- Group cross-posting with value-first approach
LinkedIn
- Long-form post: 1300+ characters, professional tone, line breaks every 1-2 sentences
- Data-driven or insight angle from source content
- 3-5 hashtags at end
- Industry insight or professional story template
- Content pillars: 40% expertise, 25% personal, 20% company, 15% engagement
Pinterest
- Create 2:3 vertical pin (1000x1500) with clear title and step visual
- Keyword-rich title (100 chars) and description (500 chars)
- Board placement with searchable names
- Alt text for accessibility
- Schedule 15-25 pins daily cadence
Reddit
- Value-sharing format: helpful resource > context > community benefit
- Authentic voice, no self-promotion feel (90% value, 10% promotion)
- Subreddit-specific adaptation (respect community rules)
- Markdown formatting for readability
- Flair usage per subreddit requirements
Content Pillars Distribution
| Pillar | Percentage | Primary Platforms |
|---|
| Educational | 40% | YouTube, LinkedIn, Pinterest |
| Entertainment | 25% | TikTok, Instagram, X |
| Inspirational | 20% | Instagram, Facebook, LinkedIn |
| Promotional | 10% | All platforms |
| Community | 5% | Reddit, Facebook, X |
Output
Per Platform Adaptation
- Adapted content text/script matching platform format
- Platform-specific metadata (hashtags, tags, description)
- Recommended winning formula template applied
- Optimal posting time from platform schedule
- Required media assets list (dimensions, format)
Campaign Package
- Full set of adaptations across selected platforms
- Waterfall publishing schedule with timestamps
- Cross-platform content calendar
- Performance tracking KPIs per platform
References
- All platform specs, algorithm weights, and winning formulas sourced from
Synthex/platform_master_config.json
- Posting schedules and optimization checklists per platform in config
- Analytics KPIs defined in
analytics_config.kpis section of config
- See
imagen-designer skill for visual asset specifications per platform
- See
video-engine skill for video format adaptation
Capability Uplift — Override Defaults
NEVER describe Synthex features with generic SaaS language: "powerful AI",
"seamless integration", "robust platform", "world-class automation". Never
produce a bullet list of features without an outcome attached to each one.
INSTEAD every feature showcase leads with the client outcome:
- ✗ "AI-powered content generation"
- ✓ "Produces 18 platform-ready posts from a single brief in under 4 minutes"
Use specific numbers wherever possible. Write in Australian English. Every
platform is showcased from the client's perspective: what problem does it solve,
how long does it take, what does the client NOT have to do anymore.
REFERENCE .claude/skills/synthex-standards/references/content-standards.md
Foundation & Gate Wiring (SYN-1050)
Adopted from the senior-skill standard so every artefact this skill produces is checked against the locked foundation before it lands.
Reads at every invocation (never cached — re-read each run):
.claude/memory/ceo-foundation.md — voice tag (Q2.5.5), client-outcome framing, universal taboos..claude/memory/verification-gates.md — gate state for any claim referenced.
Output gate: every client-facing artefact this skill produces routes through brand-voice-enforce before the CEO batched-review queue. A REJECT blocks the artefact until the quoted offending string is fixed.
Evidence standard: every quantitative or factual claim carries exactly one tag — [VERIFIED] / [INFERENCE] / [UNCONFIRMED]. Untagged = defect (.claude/rules/fabel-evidence-standard.md). Never state a projected result as fact.
Spec: see spec.md in this skill directory.
