agentic-marketing-intelligence

name	agentic-marketing-intelligence
description	Research → verify → score → plan → improve loop for SEO / AEO / GEO across the Unite-Group portfolio. Ingests Obsidian source data and (when supplied) YouTube channels, cross-verifies every claim against ≥4 sources, scores ranking opportunity / decay / freshness / GEO visibility with confidence-adjusted prioritisation, and produces human-gated site-improvement tickets. Never fabricates metrics. Orchestrates — does not duplicate — the existing google-search-console, google-business-profile, local-seo-agent, google-updates-sentinel, competitive-local-strategy and algorithm-knowledge-base skills.
metadata	{"author":"synthex","version":"1.0","type":"orchestrator-skill","triggers":["agentic marketing","marketing intelligence","SEO opportunity scoring","content decay","content refresh","AEO","GEO","generative engine optimisation","answer engine optimisation","AI search visibility","ranking opportunity","topical authority","entity coverage"],"requires":["algorithm-knowledge-base","google-search-console","google-business-profile","local-seo-agent","google-updates-sentinel","competitive-local-strategy"],"data_sources":["obsidian:/Users/phillmcgurk/2nd-brain","gsc:lib/google/search-console.ts (live)","semrush:DATA_REQUIRED","google-analytics:DATA_REQUIRED","youtube-data-api:DATA_REQUIRED"]}
context	fork

Agentic Marketing Intelligence 2026

Prime directive

Continuously improve portfolio websites using real evidence, real data, and measurable search-performance signals — never invented metrics, never opinion treated as fact.

Non-negotiable hard rules

1. No fabricated data. No invented rankings, impressions, CTR, volume, traffic, or conversions. Missing data is tagged DATA_REQUIRED. Unverifiable claims are UNVERIFIED_CLAIM. Opinion is OPINION_SOURCE. Promising-but-unproven is HYPOTHESIS_FOR_TESTING.
2. Every recommendation ties to: a source · a reason · a measurable signal · a proposed action · a validation method. (Enforced by quality-gates.md.)
3. Confidence gates impact. The master prioritiser is (impact · confidence) / risk. Influencer advice (OPINION_SOURCE = 0.1) can never out-rank a CONFIRMED action of similar impact.
4. No live publishing without a human gate. This skill prepares; humans approve. See ../../docs/marketing-intelligence/human-approval-gates.md.
5. Orchestrate, don't duplicate. Local-pack/GBP/GSC mechanics belong to the existing skills; this skill consumes their output and adds cross-portfolio scoring + prioritisation.
6. Internal first-party data overrides generic advice whenever they conflict.

What it does (one line each)

• Ingest Obsidian Sources/ + supplied YouTube channels → source map.
• Extract claims/tactics/frameworks → claim dataset.
• Verify each claim against ≥4 references → confidence-rated ledger.
• Score pages on the 12 models in scoring-models.ts.
• Prioritise by confidence-adjusted action score; block high-risk / placeholder items.
• Plan human-gated tickets with rollback notes.
• Loop on daily/weekly/monthly cadences (../../docs/marketing-intelligence/automation-schedule.md).

Files in this skill

File	Purpose
skill.md	This contract
README.md	Quick start + how it fits the ecosystem
workflow.md	The 7-agent run, step by step
agent-prompts.md	The prompt for each of the 7 agents
quality-gates.md	The 6 gates a run must pass
scoring-models.ts	The 12 formulas (pure, tested-shape, type-checked)
types.ts	Shared types incl. ConfidenceLabel, DataStatus, Weights
inputs.schema.json / outputs.schema.json	Run contract
source-map.schema.json / claim-verification.schema.json	Artifact contracts
examples.md	Worked example with placeholder→real transition

First-run status (2026-05-29)

Run #1 output is in ../../docs/marketing-intelligence/. YouTube + live-metric deliverables are DATA_REQUIRED because the vault contained no channel references and no GSC/Semrush exports were present. The skill, schemas, math models, claim ledger, design docs and CEO synthesis are complete.