ccw

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ccw

description

Brand context for CCW — Carpet Cleaners Warehouse (ccw-crm-web.vercel.app storefront ccwonline.com.au) — write on-voice, factually-grounded content for this trade-supply CLIENT of Unite-Group. Fires when producing CCW marketing, case-study, or CRM/ERP content (org slug `ccw` → ccw-crm in credential-triage event routing). Loads brand, voice, key entities, and the claims guardrail; keeps the company, the storefront, and the ccw-crm codebase distinct.

ccw — Carpet Cleaners Warehouse brand context

CCW is a client, not a Unite-Group portfolio business — the first paying instance of the ccw-crm product. Content about/for CCW uses CCW's own trade-supplier voice, not the Nexus founder register. Layer the facts below.

Brand

• Company: Carpet Cleaners Warehouse (CCW) — an independent carpet-cleaning-supplies business running a Shopify storefront.
• Storefront: ccwonline.com.au (the public e-commerce site). Never ccw.com.au (squatted domain — never use).
• CRM/ERP app: ccw-crm (CleanExpo/CCW-CRM, live ccw-crm-web.vercel.app) — the Unite-Group SaaS product CCW runs. No custom domain yet.
• Relationship: Unite-Group delivers + maintains the AI integration over CCW's CRM-ERP. CCW uses Synthex downstream for marketing automation.

Voice

Practical trade-supplier register — speaks to carpet-cleaning operators buying gear and consumables. Not the Nexus investigative/founder voice. Case studies about CCW (written for Unite-Group / Synthex audiences) may use the Nexus voice, but CCW's own customer-facing copy stays in CCW's supplier tone.

Key entities (real)