creatop-gtm/apollo-operator

apollo-deliverability

Protect the sending asset on Apollo: mailbox health, warmup, volume limits, bounce and incident response, sending schedule. Use before launching and whenever deliverability looks off.

apollo-go-live

The last mile: enroll a graded list into a built (inactive) sequence, get a human to approve activation, and pull contacts on complaint or bad fit. Use to take an Apollo sequence live safely.

apollo-icp-builder

Turn a business and its ICP into a real Apollo search, a shared profile.yaml, and one to three custom scoring signals, validated on a sample. Use to define who to target on Apollo before building a list.

apollo-list-builder

Build a clean, enriched, graded lead list on Apollo: paginated search, dedupe, credit-aware enrichment, scoring signals, email verification, then grade. Use to build the full prospect list after the ICP is set.

apollo-operator

The four ways to run Apollo headless and how to choose: MCP (typed tools, results always through context), the apollo CLI binary (disk output, common filters), REST authenticated with the CLI's own OAuth token (full MCP filter surface WITH disk output, no API…

apollo-sequence-builder

Write a 3-step, 2-variation cold email sequence matched to the persona (ATL or BTL) and build it in Apollo as an inactive draft. Use to write and create outbound sequences on Apollo.

apollo-signals

Find the reason to reach out now. Offer-fit signal discovery, not a universal heat score. Use to identify and act on buying signals for a specific offer on Apollo.

business-brief

Build one readable brief.md capturing the business: identity, offer, who buys and why, objections, proof, and voice. The narrative context layer every other skill reads. Use before ICP work, when copy comes out generic, or when the business changes.

sequence-reviewer

Review a drafted cold email sequence for spam and deliverability risks (firm) and copy craft (suggestions). Advisory, never blocks. Use before building or activating a sequence.

apollo-multichannel

Optional layer on top of email: add LinkedIn, call, and manual steps to an Apollo sequence and work the task queue they create. Apollo automates email only; the rest are human tasks. Use to run multichannel outbound on Apollo.

experiment-design

Design single-variable outbound experiments (list-only, copy-only, combined) so you learn what actually works. Use to improve a campaign deliberately.

list-quality-scorecard

Check a lead list before it goes into a sequence. Gives a deliverability readout (firm) and a targeting readout (advisory). Surfaces issues, never blocks. Use before enrolling any list.

operator-context

Operator context for running B2B outbound on Apollo.io through the Apollo MCP. Load this first. Provides the Apollo tool map, universal deliverability and copy rules, the shared profile.yaml object, and routing to every other Apollo Operator skill. Use for…

positive-reply-scoring

Classify replies and compute positive reply rate, the metric that predicts revenue. Use to tell whether a campaign is actually working, not just getting replies.

re-engagement

Go back to leads who finished a sequence and never replied, which is 90%+ of any list. Covers when it is safe to re-approach (60-90 days), the permanent exclusions, re-verification, and bringing a genuinely new angle rather than another follow-up. Use for…

sending-infrastructure

Build the sending stack from zero before you send: dedicated domains separate from your primary, mailboxes, SPF/DKIM/DMARC/MX, redirect, and warmup. Includes the volume math (mailboxes and domains per daily send target). Use for first-time setup or when…

weekly-rhythm

The weekly operating cadence for running outbound continuously: Monday deliverability, Wednesday reply sweep, Friday retrospective, plus biweekly, monthly, and quarterly reviews. Use to run outbound as an ongoing system.