cadence-design

Stars475

Forks2

UpdatedJuly 4, 2026 at 17:42

Use when spacing, sequencing, and pacing multi-touch email programs.

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Source

criptogus

criptogus/agent-evolve-network

View GitHub Repository View Creator Repositories

Download

Related occupationsSOC

Based on SOC occupation classification

Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

SKILL.md

readonly

name	cadence-design
description	Use when spacing, sequencing, and pacing multi-touch email programs.

Email Cadence Design Skill

When to Use

Planning nurture, onboarding, or expansion sequences with multiple branches.
Auditing send frequency to reduce fatigue and unsubscribes.
Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
Channel Mix – pair emails with supporting channels; document ownership and SLAs.
Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

Cadence matrix (day, trigger, message purpose, CTA, channel).
Fatigue model calculator (touches vs engagement trend).
Suppression logic checklist (recent send, opportunity stage, consent).

Tips

Front-load value but leave whitespace before high-ask CTAs.
Reuse proven send windows per persona while testing incrementally.
Share cadence plan with SDR/CSM teams to prevent overlap.

More from this repository

same repository

ab-testing

criptogus/agent-evolve-network

Use when designing experiments for subject lines, offers, cadences, or journeys.

2026-07-04475

account-based-blueprint

criptogus/agent-evolve-network

Framework for consolidating manufacturing account intelligence, buying centers, and pursuit strategy.

2026-07-04475

account-health-framework

criptogus/agent-evolve-network

Use to score accounts, flag risks, and standardize remediation triggers.

2026-07-04475

account-tiering

criptogus/agent-evolve-network

Use when defining ABM tiers, scoring logic, and coverage rules.

2026-07-04475

activation-map

criptogus/agent-evolve-network

Use to link segments and insights to GTM plays, owners, and measurement plans.

2026-07-04475

adoption-playbook

criptogus/agent-evolve-network

Structured guide for designing and executing customer adoption programs.

2026-07-04475

name	cadence-design
description	Use when spacing, sequencing, and pacing multi-touch email programs.

Email Cadence Design Skill

When to Use

Planning nurture, onboarding, or expansion sequences with multiple branches.
Auditing send frequency to reduce fatigue and unsubscribes.
Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
Channel Mix – pair emails with supporting channels; document ownership and SLAs.
Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

Cadence matrix (day, trigger, message purpose, CTA, channel).
Fatigue model calculator (touches vs engagement trend).
Suppression logic checklist (recent send, opportunity stage, consent).

Tips

Front-load value but leave whitespace before high-ask CTAs.
Reuse proven send windows per persona while testing incrementally.
Share cadence plan with SDR/CSM teams to prevent overlap.