page-designer

name	page-designer
description	Design and build landing pages for campaigns. Use when creating quiz funnels, lead magnets, course sales pages, webinar registration pages, or any conversion-focused landing page. Requires a brand bible or design system from /website_brand_analysis. Part of the creative team under /creative_director.

Page Designer

Build conversion-focused landing pages using brand guidelines.

Prerequisites

Before designing a landing page, ensure you have:

1. Brand bible — Run /website_brand_analysis first if missing
2. Design system CSS — Should exist at output/{brand}-design-system.css
3. Clear offer — What's the CTA? What does the user get?

Workflow

1. Confirm inputs — Brand bible path, page type, offer details
2. Load design system — Read the CSS tokens and component patterns
3. Draft structure — Outline sections based on page type template
4. Build HTML — Single self-contained file with inline CSS
5. Review with user — Send file, get feedback, iterate

Page Types

Quiz/Assessment Landing Page

Nav (sticky)
Hero (gold bg) — headline + value prop + CTA + meta (time, questions, results)
Discover (cream bg) — 3 cards: what they'll learn
Sample (peach bg) — preview question with interactive styling
Social Proof (navy bg) — big number + logos
Final CTA (cream bg) — repeat primary CTA
Footer (navy bg)

Lead Magnet / Free Resource

Nav
Hero — headline + subhead + email capture form
Preview — what's inside (screenshots, outline)
Benefits — 3 key outcomes
Testimonials — social proof
Final CTA — repeat form
Footer

Webinar / Event Registration

Nav
Hero — event title + date/time + host + register CTA
What You'll Learn — 3-4 bullet outcomes
Speaker Bio — photo + credibility
Agenda — timeline or topics
Final CTA — urgency element + register
Footer

Course Sales Page

Nav
Hero — course name + tagline + price + enroll CTA
Pain Points — problems this solves
Transformation — before/after
Curriculum — modules/lessons
Instructor — bio + credibility
Testimonials
Pricing — card with features
FAQ
Final CTA
Footer

Design Tokens (Example)

Load from output/{brand}-design-system.css or use these defaults:

/* Colors */
--navy: #0F1E35;        /* Headers, footer, dark sections */
--gold: #FFCA51;        /* Primary CTAs, hero backgrounds */
--orange: #FF6D33;      /* Hover states, interactive feedback */
--cream: #FFFDF9;       /* Main background */
--peach: #FCE6DF;       /* Accent sections */

/* Typography */
--font-heading: 'Circular Std', system-ui, sans-serif;
--font-body: 'Circular Std', system-ui, sans-serif;

/* Spacing */
--section-lg: 80px;
--section-md: 64px;
--section-sm: 48px;

Component Patterns

Primary Button (Gold)

.btn-primary {
  background: var(--gold);
  color: var(--navy);
  padding: 16px 32px;
  border-radius: 8px;
  font-weight: 700;
  box-shadow: 0 4px 20px rgba(255, 202, 81, 0.4);
}
.btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 32px rgba(255, 202, 81, 0.5);
}

Card with Orange Hover Accent

.card {
  background: white;
  border-radius: 12px;
  border: 1px solid rgba(15, 30, 53, 0.08);
  transition: all 0.25s ease;
}
.card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--orange);
  opacity: 0;
  transition: opacity 0.25s;
}
.card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 32px rgba(15, 30, 53, 0.12);
}
.card:hover::before { opacity: 1; }

Link Hover → Orange

a { transition: color 0.15s; }
a:hover { color: var(--orange); }

Output

• File: output/{brand}-landing-{page-type}.html
• Format: Single self-contained HTML (inline CSS, no external deps except fonts)
• Responsive: Mobile-first, breakpoints at 768px and 1024px

Quality Checklist

• All sections use correct background colors (cream/peach/gold/navy)
• Primary CTAs are gold with navy text
• Interactive elements hover to orange
• Typography matches brand fonts from design system
• Hero has subtle depth (gradient or shadow)
• Cards lift on hover with orange top accent
• Footer links hover to orange
• Mobile responsive (stacked grids, adjusted padding)