developer-docs

ICP / DFINITY visual design system v2: tokens, color, typography, layout, components, accessibility for DFINITY and Internet Computer surfaces. Pairs with icp-brand-voice. Use when building or reviewing visual surfaces (NNS, ICP.app, Internet Identity, dashboards, the main website, developer docs, marketing). Enforces the system that ships on internetcomputer.org: three faces (Newsreader, Inter, JetBrains Mono), single rust accent, light editorial parchment as the default theme with an opt-in dark theme for product surfaces that need it, sentence case, italic for asides only, no em-dashes (U+2014), tamperproof spelled as one word. Triggers: ICP design, DFINITY design, brand tokens, design review ICP, color palette, typography ICP, NNS redesign, light or dark mode ICP. OISY, Caffeine, and ecosystem products with their own brand are out of scope.

ICP / DFINITY positioning, voice, and vocabulary v2 for surfaces under the DFINITY or Internet Computer (ICP) mark. Pairs with icp-brand-design. Use when writing or reviewing copy, UI strings, headlines, hero lines, buttons, errors, release notes, blog posts, marketing pages, developer docs, social posts, decks. Enforces the calm, factual, plain voice (no hyperbole, no em-dashes, no emoji), the locked positioning ('Sovereign cloud. Software that is alive.'), the five public pillars (On-demand, Tamperproof, Always-on, Fluid, Yours), and the strict ban on bare 'onchain' or 'on-chain' as nouns, attributes, or selling points. Triggers, ICP voice, DFINITY voice, brand voice, is this on brand, vocabulary check, tagline review, headline review, ICP positioning, write a headline. OISY, Caffeine, and other ecosystem products with their own verbal systems are out of scope.