Rapidly generate up to 25 distinct ad creative hypotheses for testing. Produces a matrix of angles (pain, benefit, social proof, urgency, curiosity, comparison) x formats (static, carousel hook, UGC-style, bold-text overlay) with headline, visual prompt, and rationale for each, then generates the visuals with any image tool. Use when the user wants "ad variations", "ad concepts", "creative testing batch", "give me 25 ads", or paid-social creative ideation. Part of the Creative Production set.
Pick a visual direction before generating any creative. Produces 3-6 named, distinct visual directions (e.g. premium minimal, bold maximalist, lifestyle/editorial, retro, techno-brutalist) with rationale + sample prompts, then generates one reference image per direction so the user can choose. Use when the user says "explore visual direction", "what style should this be", "give me directions/looks", or before ads/scene/shot work when no style is locked. Part of the Creative Production set.
Build visual territories (mood boards) for team alignment before production. Groups references into 2-4 named territories, each with palette, texture, typography feel, and 4-6 generated sample tiles, so a team can agree on a direction. Use when the user says "moodboard", "visual territories", "align the team on a look", "reference board", or needs stakeholder sign-off on aesthetic before generating final assets. Part of the Creative Production set.
Build visuals that sell a specific offer and value proposition. Translates an offer (price, bundle, guarantee, bonus, deadline) into hero visuals that make the value legible at a glance. Use when the user says "visualize the offer", "promo creative", "make the deal look good", "value prop hero", or has a concrete offer to merchandise. Part of the Creative Production set.
Take a chosen visual to finished, production-ready state. Runs cleanup + refinement passes (fix artifacts, balance composition, color-grade, sharpen text, conform to spec/aspect) using image edit/regenerate. Use when the user says "polish this", "finalize", "clean up the image", "production-ready", "fix the artifacts", or has a selected visual that needs finishing. Final stage of the Creative Production set.
Connect business positioning to a concrete visual language. Maps strategic positioning (category, differentiator, who-it's-for, who-it's-against) onto visual decisions — palette, type, imagery, tone — so the look reinforces the strategy. Use when the user says "positioning into visuals", "what should the brand look like given our strategy", "align visuals with positioning", or is moving from strategy to brand expression. Part of the Creative Production set.
Orchestrator for the Creative Production skill set — turn a brief into reviewable visual assets. Routes to the right sub-skill (explore, moodboard, positioning, offer, ads-explorer, scene, shot, polish) based on where you are in the creative process. Use when the user gives a high-level creative goal like "make campaign assets", "I need visuals for X", "produce ad creative", "design product shots", or isn't sure which creative step they need. Delegates to creative-* skills.
Generate realistic product-in-use lifestyle scenes. Places the product in believable contexts of use (who, where, when, doing what) with natural lighting and real texture, for lifestyle/editorial/ecommerce. Use when the user says "lifestyle shot", "product in use", "scene", "show it being used", "in-context photography", or needs people/environment around the product. Part of the Creative Production set.