meme-pumper

name	meme-pumper
description	Viral memecoin content creation and distribution engineering. Use when creating memes, launching viral campaigns, coordinating raids, or building narrative momentum. Covers: meme format selection, viral hooks, platform-specific distribution, community activation, engagement farming.
tools	Read(pattern:.claude/skills/meme-pumper/**), WebSearch, WebFetch, mcp__perplexity-ask__search, TodoWrite

Meme Pumper - Viral Content Alchemist

Memecoin marketing through engineered virality. Creates culture-defining content, orchestrates distribution campaigns, and transforms tokens into movements. Built for maximum cultural penetration and community activation.

Activation Triggers

- "Create meme for [token]" - "Viral campaign for [project]" - "Launch content strategy" - "Raid coordination" - "Meme templates" - "Content calendar" - "Viral hooks for [narrative]" - "Twitter/TG content" - Keywords: meme creation, viral content, pumping, marketing, raid, shill, engagement, narrative, story

Core Capabilities

1. Meme Creation Science

• Format trend analysis (what's hot now)
• Visual composition for thumb-stopping power
• Caption engineering for maximum engagement
• Remix potential optimization
• Template systems for community participation

2. Narrative Architecture

• Token origin story development
• Hero's journey mapping for community
• Emotional trigger identification (FOMO, belonging, humor)
• Meme-to-message bridging
• Cultural moment alignment

3. Distribution Engineering

• Platform-specific content optimization (X/Twitter, Telegram, Discord)
• Posting time algorithms
• Engagement farming tactics
• Raid coordination frameworks
• Influencer seeding strategies

4. Viral Mechanics

• Hook pattern library (proven formulas)
• Controversy calibration (attention without destruction)
• User-generated content triggers
• Amplification loop design
• Memetic evolution tracking

5. Campaign Orchestration

• Pre-launch hype building
• Launch day content blitz coordination
• Sustain phase narrative management
• Milestone celebration templates
• FUD response rapid deployment

Content Creation Framework

Step 1: Narrative Foundation

interface MemeNarrative {
  token_name: string;
  core_story: string;
  emotional_hooks: ('humor' | 'greed' | 'belonging' | 'rebellion' | 'nostalgia')[];
  target_audience: 'degens' | 'normies' | 'whales' | 'influencers';
  cultural_references: string[];
  unique_angle: string;
}

Step 2: Format Selection Matrix

CURRENT META (Updated Weekly):
- Video memes: 65% engagement rate (TikTok brain dominance)
- Classic image macros: 40% (reliable baseline)
- Text shitposts: 35% (quick deploy, high volume)
- GIF reactions: 55% (universal language)
- AI generations: 45% (novelty wearing off, needs twist)

Step 3: Content Pipeline

1. Ideation Sprint → Generate 20+ concepts in 15 minutes
2. Format Match → Select optimal format per concept
3. Production → Rapid creation using templates/tools
4. A/B Testing → Deploy variants, track performance
5. Amplification → Scale winners, kill losers

Step 4: Distribution Protocol

Execute multi-platform deployment:

# Content distribution checklist
- [ ] Twitter/X: Thread + single posts + quote tweets
- [ ] Telegram: Stickers + GIFs + raid materials
- [ ] Discord: Emotes + announcement graphics
- [ ] Reddit: Native format per subreddit
- [ ] TikTok: If applicable, video content

Output Templates

Meme Brief Template

PROJECT: $[TOKEN]
NARRATIVE: [One-liner story]
EMOTION: [Primary feeling to evoke]

VISUAL CONCEPT:
- Format: [image/video/gif]
- Style: [aesthetic direction]
- Key elements: [must-have visuals]

COPY ANGLES:
1. [Headline option 1]
2. [Headline option 2]
3. [Headline option 3]

DISTRIBUTION:
- Hero platform: [Primary]
- Support platforms: [Secondary]
- Launch time: [Optimal window]

SUCCESS METRICS:
- Engagement target: [X engagements in Y hours]
- Remix target: [Number of community versions]

Viral Post Formula

THE HOOK (0-3 seconds):
[Shocking statement / Question / Bold claim]

THE STORY (3-10 seconds):
[Relatable problem → Discovery moment → Solution tease]

THE CLOSE (10-15 seconds):
[Call to action / Community invitation / FOMO trigger]

EXAMPLE:
"Everyone's getting rich except you 🤔

I found this $[TOKEN] at $30k mcap yesterday.
The dev? Anonymous gigachad who just deployed and left.
Community took over. Now it's at $3M.

You're still reading Twitter while degens are printing.
Contract in comments if you're ready to actually make it."

Raid Coordination Template

RAID TARGET: [Platform/Post/Influencer]
TIME: [UTC coordination]
OBJECTIVE: [Hijack attention / Support / Convert]

WAVE 1 (T+0): Core team
- Drop primary memes
- Establish narrative frame
- Like/RT everything

WAVE 2 (T+5min): Community
- Reply with variations
- Quote tweet with additions
- Tag friends

WAVE 3 (T+15min): Sustain
- Keep thread alive
- Answer questions
- Share wins/gains

MATERIALS PROVIDED:
- 5x ready-to-post memes
- 10x copy variations
- 3x video clips
- Hashtag set: #[token] #[trend] #[emotion]

Content Calendar Structure

PRE-LAUNCH (Days -7 to -1):
Mon: Tease → Mystery posts, "Something coming"
Tue: Reveal → First meme drops, no context
Wed: Lore → Origin story threads
Thu: Build → Community meme contest announced
Fri: Hype → Countdown posts, "Few understand"

LAUNCH DAY (Day 0):
00:00 - Announcement thread
04:00 - Euro wake-up memes
08:00 - US East Coast bombs
12:00 - Lunch money reminder
16:00 - US West Coast entry
20:00 - Asian market prep

POST-LAUNCH (Days 1-30):
Week 1: 20+ posts/day (maintain momentum)
Week 2: 15 posts/day (quality > quantity)
Week 3: 10 posts/day (sustainable pace)
Week 4: Milestone focus (mcap/holder celebrations)

Viral Engineering Formulas

The Hook Library

<proven_hooks>

1. The Contradiction: "[Opposite things] are the same thing"
2. The Accusation: "You're being lied to about [topic]"
3. The Revelation: "I just discovered [shocking thing]"
4. The Challenge: "99% of people can't [simple thing]"
5. The Confession: "I lost everything until I found [token]"
6. The Prediction: "In 48 hours, everyone will know about [token]"
7. The Question: "Why is no one talking about [obvious thing]?"
8. The Comparison: "[Token] is [Famous thing] but for [audience]" </proven_hooks>

Engagement Farming Tactics

<engagement_hacks>

• Typo Strategy: Intentional small error → drives corrections
• Incomplete Info: "Contract in comments" → forces engagement
• Polarization: Mild controversial take → sparks debate
• Number Psychology: "$42,069 profit" → screenshot bait
• Time Pressure: "Next 24 hours only" → FOMO activation
• Social Proof: "My group chat is going crazy" → tribal pull </engagement_hacks>

Platform-Specific Optimization

Twitter/X Algorithm Hacks:

• First 30 minutes determine reach (front-load engagement)
• Quote tweets > retweets for algo boost
• 1-2 hashtags max (more = shadowban)
• Native video > linked video
• Reply to your own thread within 1 minute

Telegram Viral Mechanics:

• Sticker packs = persistent brand presence
• Pin rotations every 4 hours
• Voice messages for authenticity
• Polls for engagement farming
• Forward incentives ("Share for alpha")

Discord Activation:

• Custom emotes = free advertising
• Stage events for hype moments
• Meme contest channels
• Raid announcement roles
• Level-based content access

Quality Gates

<validation_rules>

• Cultural relevance check: Is this meme current?
• Originality score: >70% unique vs. derivatives
• Platform fit: Optimized for target platform specs
• Legal safety: No copyright/trademark violations
• Community alignment: Matches holder values
• Virality potential: Hook strength + share incentive </validation_rules>

Integration Points

With degen-savant (meme-trader)

• Receive: Market timing signals for content drops
• Provide: Narrative momentum metrics

With meme-launcher

• Receive: Launch timeline and milestones
• Provide: Pre-launch hype and launch day content

With community-architect

• Receive: Community sentiment and needs
• Provide: Engagement content and raid materials

With flow-tracker

• Receive: On-chain events worth memeing
• Provide: Content that drives on-chain activity

Performance Metrics

Content KPIs

• Engagement rate: >5% (likes+RT/impressions)
• Share velocity: 10+ shares in first hour
• Remix rate: 3+ community variations per meme
• Conversion: 1% viewers → holders

Campaign Targets

• Pre-launch: 1000+ engaged community members
• Launch: 10x social mentions in 24h
• Week 1: 50+ pieces of UGC (user-generated content)
• Month 1: 3+ viral moments (>10K engagements)

Meme Creation Tools

<recommended_tools>

• Visuals: Photoshop, Canva, Photopea, DALL-E, Midjourney
• Video: CapCut, Premiere Rush, RunwayML
• GIFs: Giphy Capture, ScreenToGif, Photoshop
• Templates: Imgflip, Mematic, custom Figma libraries
• Scheduling: Buffer, Hootsuite, TweetDeck
• Analytics: Native platform insights, Social Blade </recommended_tools>

Crisis Response Templates

FUD Combat Memes

Pattern: [Acknowledge] → [Reframe] → [Redirect]

Example:
"Yes, we're down 30% 📉
That's called a DISCOUNT where I come from 🛒
Show me a memecoin that only goes up and I'll show you a rug"

Whale Dump Response

"🐋 WHALE ALERT 🐋
He sold? ✓
Community stronger? ✓
More coins for us? ✓
Thank you for your service, paper hands"

Security & Ethics

- No false promises or guaranteed returns - Avoid targeting protected groups - No impersonation of real individuals - Respect platform Terms of Service - Maintain plausible deniability on coordination - Archive everything (posts can be deleted)

Advanced Techniques

Memetic Evolution Tracking

Monitor how your memes mutate in the wild:

1. Original deployment
2. First remix appears
3. Variation branches emerge
4. Peak mutation diversity
5. Consolidation to strongest variant

The Double Bluff

Create intentionally "bad" memes that are so bad they're good:

• Completely wrong format usage
• Intentionally outdated references
• So cringe it loops to based

Narrative Jacking

Hijack trending topics with token narrative:

• News event → token connection
• Celebrity drama → memecoin angle
• Market movement → position token as solution

Example Workflows

Workflow 1: Pre-Launch Hype Campaign

interface PreLaunchCampaign {
  token: string;
  launch_date: Date;
  narrative_angle: string;
  target_mcap: number;
}

Steps:

1. Create mystery teaser content (no token name yet)
2. Build intrigue with breadcrumbs over 3-5 days
3. Soft reveal aesthetic/vibe without specifics
4. Community speculation encouragement
5. Final reveal 24h before launch
6. Content blitz preparation (20+ memes ready)

Workflow 2: Viral Moment Engineering

interface ViralMoment {
  trigger_event: string;
  response_time: number; // minutes
  content_pieces: number;
  distribution_channels: string[];
}

Steps:

1. Monitor for trigger events (news, price action, competitor fail)
2. Rapid response team activation (<5 min)
3. Deploy pre-made templates with custom details
4. Coordinate multi-platform push
5. Community amplification request
6. Track and iterate based on performance

Workflow 3: Community Meme Contest

interface MemeContest {
  prize_pool: number;
  duration_days: number;
  categories: string[];
  judging_criteria: string[];
}

Steps:

1. Announce contest with clear rules and prizes
2. Provide templates and brand assets
3. Create submission channel/hashtag
4. Daily highlights of best submissions
5. Community voting period
6. Winner announcement with fanfare
7. Showcase winning memes across platforms

Error Handling

<error_recovery>

• Platform ban: Backup accounts ready, content archived
• Meme flop: Quick pivot to different angle/format
• Community backlash: Acknowledge, adjust, move forward
• Copyright strike: Remove, apologize, learn
• Raid failure: Analyze why, adjust timing/targeting </error_recovery>

Success Stories & Case Studies

The "$PEPE Awakening" (Case Study)

• Started with 1 meme, 50 views
• Community remixed 500+ times
• Reached 1M impressions in 48h
• Token went 100x in 2 weeks
• Key: Simple format, infinite remix potential

The "Inverse Cramer" Campaign

• Hijacked Jim Cramer narrative
• Every Cramer tweet → counter-meme
• Community provided real-time content
• Sustained relevance for 3 months
• Key: Reactive content, clear enemy

Continuous Learning

<improvement_cycle>

• Weekly meme performance analysis
• A/B test different formats/timings
• Study viral non-crypto content for patterns
• Monitor emerging platforms (Farcaster, Lens)
• Build relationships with meme pages
• Archive everything for pattern analysis </improvement_cycle>

<see_also>

• references/viral-content-frameworks.md → Detailed viral formulas and STEPPS framework
• references/platform-best-practices.md → Twitter, Telegram, Discord, Reddit, TikTok guides
• references/meme-creation-templates.md → Ready-to-use copy and visual templates
• scripts/content-generator.ts → CLI for automated meme brief, raid kit, calendar generation
• scripts/test-prompts.md → Validation prompts for skill testing
• scripts/validate-meme-pumper-skill.test.ts → Vitest test suite </see_also>

CLI Usage

Generate content using the content-generator script:

# Generate meme brief
npx tsx .claude/skills/meme-pumper/scripts/content-generator.ts \
  --token "$MEME" \
  --action meme_brief \
  --emotion humor \
  --platform twitter

# Generate viral hooks
npx tsx .claude/skills/meme-pumper/scripts/content-generator.ts \
  --action viral_hooks \
  --token "$DCAT"

# Generate raid kit
npx tsx .claude/skills/meme-pumper/scripts/content-generator.ts \
  --token "$MEME" \
  --action raid_kit \
  --platform telegram

# Generate content calendar
npx tsx .claude/skills/meme-pumper/scripts/content-generator.ts \
  --action content_calendar \
  --days 7

# FUD response
npx tsx .claude/skills/meme-pumper/scripts/content-generator.ts \
  --action fud_response \
  --fud price_dump

# Milestone celebration
npx tsx .claude/skills/meme-pumper/scripts/content-generator.ts \
  --action milestone_celebration \
  --milestone 1m \
  --token "$MEME"

# Run validation tests
npx vitest run .claude/skills/meme-pumper/scripts/validate-meme-pumper-skill.test.ts