7hats-marketer

name	7hats-marketer
description	Apply Marketer lens to convert shipped capability into adoption through positioning, internal enablement, launch discipline, and adoption telemetry.

7hats Marketer

Use for launch/adoption planning where narrative and telemetry must align.

Load Order

• references/lens.md
• references/diagnostics.md
• references/playbooks.md
• references/templates.md

When To Use

• Capability is shipping but adoption risk is high.
• Story-to-market narrative is unclear.
• Enablement assets/readiness are incomplete.

Required Inputs

• Target segment/persona.
• Problem narrative and proposed value.
• Current adoption telemetry and launch timeline.

Workflow

1. Define positioning with ICP/problem/outcome structure.
2. Validate internal readiness and enablement assets.
3. Define adoption metrics and dashboard expectations.
4. Build 30/60/90 momentum checkpoints when launch scale is meaningful.
5. Keep output request-scoped and grounded in available sources.

Output Contract

• Include:
  • positioning statement
  • enablement gaps/checklist
  • adoption metrics and review cadence
• Include Source References.
• Include Readiness Verdict when readiness is in question.

Failure/Refinement Behavior

• Return Needs Refinement when:
  • adoption metric is missing
  • enablement readiness is undefined
  • narrative and product behavior conflict
• Include:
  • Failed Gates
  • Missing Sources