content-recycler

name	content-recycler
description	Transform and repurpose content across multiple platforms including Twitter, LinkedIn, Facebook, Instagram, TikTok, and email. Use when adapting long-form content for social media, creating platform-specific variations, building content calendars, or maintaining consistent messaging across channels.

Content Recycler

Overview

Transform existing content into optimized variations for multiple platforms while maintaining brand voice and message consistency. Turn one blog post into a week's worth of social media content, newsletter copy, and cross-platform engagement.

Core Capabilities

1. Long-Form to Micro-Content

Transform blog posts into:

• Twitter/X threads (280 char limits per tweet)
• LinkedIn posts (professional tone, character optimized)
• Facebook posts (conversational, community-focused)
• Instagram captions (emoji-rich, hashtag-optimized)
• TikTok/YouTube Shorts scripts (60-90 second scripts)
• Email newsletter summaries

Example Request: "Take this 2000-word blog post about '10 Productivity Hacks' and create: (1) A Twitter thread, (2) LinkedIn post, (3) Facebook post, (4) Instagram caption, (5) TikTok script, and (6) Email teaser."

2. Platform-Specific Adaptation

Optimize for each platform's unique characteristics:

Twitter/X:

• Character limit: 280 per tweet
• Thread structure for longer content
• Hashtags: 1-3 per tweet
• Tone: Conversational, snappy, value-focused

LinkedIn:

• Character limit: 3,000
• Professional but conversational tone
• Data and statistics perform well
• Use line breaks and emojis strategically

Facebook:

• Character limit: 63,206
• Conversational, community-oriented
• Ask questions to drive engagement
• Include images/videos

Instagram:

• Character limit: 2,200
• Emoji-heavy
• Hashtags: 5-30 (optimal: 11)
• Aesthetic formatting, line breaks

TikTok/Reels:

• Scripts: 60-90 seconds (150-250 words)
• Hook in first 3 seconds
• Clear CTA
• Trending sounds/music suggestions

3. Content Calendar Generation

From single content to multi-day schedule:

Take one comprehensive piece (blog, video, guide) and generate a content calendar with:

• Day 1: Teaser (Twitter, Instagram Story)
• Day 2: Main content release (LinkedIn, Facebook)
• Day 3: Follow-up thread (Twitter/X)
• Day 4: Behind-the-scenes (Instagram, TikTok)
• Day 5: Q&A or poll (Facebook, Instagram)
• Day 6: Summary/stats (LinkedIn)
• Day 7: Call-to-action/next steps (Email newsletter)

Example Request: "Create a 7-day content calendar from this blog post about 'Remote Work Tips' with daily posts for Twitter, LinkedIn, Instagram, and Facebook."

4. SEO & Hashtag Optimization

Generate platform-appropriate tags:

• LinkedIn: Tags in content, professional industry tags
• Instagram: 5-30 hashtags (mix of high, medium, low volume)
• Twitter: 1-3 hashtags per tweet
• Facebook: Minimal hashtags, more conversational tags
• TikTok: Trending sounds, challenge tags

Example Request: "Generate optimized hashtags for Instagram and LinkedIn for this content about 'AI in Marketing'."

Quick Start

Transform Blog to All Platforms

# Use scripts/recycle_content.py
python3 scripts/recycle_content.py \
  --input blog_post.md \
  --output-dir ./output \
  --platforms twitter,linkedin,facebook,instagram,tiktok,email \
  --format all

Create Twitter Thread

# Use scripts/to_twitter_thread.py
python3 scripts/to_twitter_thread.py \
  --input article.md \
  --max-tweets 10 \
  --hashtags 2 \
  --tone conversational

Generate Content Calendar

# Use scripts/generate_calendar.py
python3 scripts/generate_calendar.py \
  --input content.md \
  --days 7 \
  --platforms twitter,linkedin,facebook,instagram \
  --output calendar.md

Scripts

recycle_content.py

Transform content across multiple platforms.

Parameters:

• --input: Input file path (required)
• --output-dir: Output directory (default: ./output)
• --platforms: Comma-separated platforms (twitter,linkedin,facebook,instagram,tiktok,email)
• --format: Output format (all,threads,posts,captions,scripts)
• --tone: Tone preference (professional,conversational,playful)
• --include-hashtags: Include hashtag suggestions (true/false)
• --cta: Call-to-action to include

Example:

python3 scripts/recycle_content.py \
  --input blog_post.md \
  --output-dir ./output \
  --platforms twitter,linkedin,instagram \
  --tone professional \
  --include-hashtags \
  --cta "Read the full article at link in bio"

to_twitter_thread.py

Convert long-form content to Twitter/X thread.

Parameters:

• --input: Input file path
• --max-tweets: Maximum number of tweets (default: 10)
• --hashtags: Number of hashtags per tweet (default: 2)
• --tone: Tone preference (default: conversational)
• --include-cta: Include CTA in final tweet

Example:

python3 scripts/to_twitter_thread.py \
  --input article.md \
  --max-tweets 8 \
  --hashtags 3 \
  --tone conversational \
  --include-cta

to_linkedin_post.py

Create LinkedIn-optimized post from content.

Parameters:

• --input: Input file path
• --max-length: Max character length (default: 3000)
• --tone: Tone (professional,conversational,inspirational)
• --include-stats: Include statistics/data points
• --formatting: Use bolding, line breaks (true/false)

Example:

python3 scripts/to_linkedin_post.py \
  --input article.md \
  --tone professional \
  --include-stats \
  --formatting

generate_calendar.py

Generate multi-day content calendar from source content.

Parameters:

• --input: Input file path
• --days: Number of days (default: 7)
• --platforms: Comma-separated platforms
• --output: Output file
• --theme: Daily themes (teaser,release,followup,behind_scenes,qa,summary,cta)

Example:

python3 scripts/generate_calendar.py \
  --input content.md \
  --days 7 \
  --platforms twitter,linkedin,facebook,instagram \
  --output calendar.md

optimize_hashtags.py

Generate platform-optimized hashtags.

Parameters:

• --input: Input content or topic
• --platforms: Target platforms (instagram,linkedin,twitter,facebook,tiktok)
• --count: Number of hashtags per platform
• --niche: Industry/niche (tech,marketing,finance,health,etc.)

Example:

python3 scripts/optimize_hashtags.py \
  --input "AI in marketing automation" \
  --platforms instagram,linkedin,twitter \
  --count 15 \
  --niche marketing

Content Adaptation Guidelines

Twitter/X Best Practices

1. Hook immediately - First tweet is most important
2. Number your threads - 1/10, 2/10, etc.
3. End with CTA - Follow, like, share, link
4. Use line breaks - Every 2-3 sentences
5. Add relevant images - Between tweets

Example Thread Structure:

Tweet 1: Hook + what you'll learn + (1/X)
Tweet 2-8: Main points (one key insight per tweet)
Tweet 9: Bonus tip/counterintuitive point
Tweet 10: Summary + CTA + hashtags

LinkedIn Best Practices

1. First line matters - 3-line hook with white space
2. Use line breaks - Every 1-2 sentences
3. Add emojis strategically - 1-2 per paragraph
4. Include data/statistics - Numbers perform well
5. End with question - Drive comments
6. Tag relevant people - 3-5 max

Format Template:

[Hook - 3 lines]

[White space]

[Key insight with data point]

[Personal story/example]

[Another key insight]

[Call to action or question]

#hashtags

Instagram Best Practices

1. Hook in first line - Stop the scroll
2. Use line breaks - Every 1-2 sentences
3. Emojis frequently - But not spammy
4. Hashtag strategy:
   • 5-10: High volume
   • 5-10: Medium volume
   • 5-10: Niche/low volume
5. End with CTA - Link in bio, save, share

Caption Template:

[Hook - 2-3 lines with emojis]

[White space]

[Value/content]

[Another paragraph]

[CTA]

[Hashtags block]

Facebook Best Practices

1. Ask questions - Drive engagement
2. Use "You" language - Personal connection
3. Include media - Image or video
4. Keep it conversational - Not too promotional
5. Reply to comments - Boost algorithm

TikTok Scripts

1. Hook in 3 seconds - Value proposition
2. Keep it short - 60-90 seconds
3. Use trends - Music, sounds, formats
4. Clear CTA - Follow, link in bio
5. Text overlay - Key points on screen

Script Structure:

0-3s: Hook
3-45s: Main content (3-5 points)
45-55s: Call to action
55-60s: Outro

Tone Guidelines

Professional

• LinkedIn, email newsletters
• Data-driven, authoritative
• "We see...", "Research shows..."
• Avoid: Slang, excessive emojis

Conversational

• Twitter, Facebook
• Personal stories, "I've found..."
• Emojis: 1-2 per post
• Casual but value-focused

Playful

• Instagram, TikTok
• Trending language, emojis
• "Here's a secret...", "Guess what?"
• Memes, humor when appropriate

Automation Integration

Weekly Content Recycling Pipeline

# Weekly cron job - Sunday at 9 AM
0 9 * * 0 /path/to/content-recycler/scripts/recycle_content.py \
  --input ~/blog/posts/$(date +\%Y\%m\%d).md \
  --output-dir ~/content/calendar/$(date +\%Y\%m\%d) \
  --platforms all \
  --include-hashtags \
  --cta "Read more at blog.example.com"

Auto-Publish to Social Media

Integrate with social media scheduling tools:

• Buffer
• Hootsuite
• Later
• SocialPilot

Output from content-recycler can be piped directly to their APIs or uploaded via CSV.

Best Practices

1. Maintain Consistent Brand Voice

• Define brand voice guidelines in brand guide
• Adapt tone, don't change message
• Keep key phrases, mission statements consistent

2. Platform-First Thinking

Don't just copy-paste. Adapt to:

• Character limits
• Audience expectations
• Format conventions
• Engagement patterns

3. Test and Iterate

• Track engagement metrics
• A/B test different variations
• Learn what works on each platform
• Refine templates based on performance

4. Timing Matters

• Twitter: High engagement during work hours
• LinkedIn: Best Tue-Thu, 8-10 AM
• Instagram: 7-9 PM, 12-3 PM on weekends
• Facebook: 1-4 PM on weekdays
• TikTok: 7-11 PM, weekends

5. Visual Content

• Twitter: 1 image per 3 tweets
• Instagram: Every post needs image/video
• LinkedIn: Document carousels perform well
• Facebook: Image or video required
• TikTok: Video only

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Work smarter, not harder. One piece, ten platforms.