Public Relations Specialists

Arts, Design, Entertainment, Sports, and Media Occupations · Job Skills & Competencies · SOC 27-3031 · 964 skills

Occupation context

These O*NET tasks describe the occupation. They provide context for this SOC mapping, but do not mean every listed Skill performs every task.

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.

O*NET task statements are shown in their source language (English). Task data excerpted from the O*NET® 29.1 Database (USDOL/ETA) and used under CC BY 4.0.

Representative sources

A bounded sample of popular skills mapped to this occupation, with at most one Skill from each GitHub repository. The complete mapped list follows.

mohitagw15856/pm-claude-skills

Build an electronic press kit that bookers and blogs actually read — the three-sentence bio that isn't 'genre-defying', a one-page layout with streaming numbers presented honestly, the photo and live-video requirements, and pitch emails tuned per target (venue, blog, radio, festival). Use when a musician says 'I need an EPK', 'venues keep ignoring my emails', 'write my band bio', or 'what do I send festivals'. Produces the EPK content, the one-page layout spec, and four pitch email templates.

redaccin-de-contenido-social-como-aurense

ECNU-ICALK/AutoSkill

Actuar como el creador de contenido Aurense para redactar notas de redes sociales mejoradas, con tono amigable y sugerencias de interacción.

crisis-communications

majiayu000/claude-skill-registry

Crisis communication and rapid response workflows for journalists and communications professionals. Use when covering breaking news events, managing organizational communications during crises, coordinating rapid fact-checking efforts, or developing crisis response plans. Essential for newsrooms, PR teams, and anyone who needs to communicate accurately under time pressure.

All mapped skills

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Skill names and descriptions remain in the language supplied by their source repository.

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mohitagw15856/pm-claude-skills

Build an electronic press kit that bookers and blogs actually read — the three-sentence bio that isn't 'genre-defying', a one-page layout with streaming numbers presented honestly, the photo and live-video requirements, and pitch emails tuned per target (venue, blog, radio, festival). Use when a musician says 'I need an EPK', 'venues keep ignoring my emails', 'write my band bio', or 'what do I send festivals'. Produces the EPK content, the one-page layout spec, and four pitch email templates.

release-day-countdown

mohitagw15856/pm-claude-skills

Plan an independent music release backwards from release day — the 8-week countdown with distributor upload deadlines flagged, playlist pitch windows, the pre-save decision made honestly, content batched before the chaos, and a release week that doesn't depend on luck. Use when a musician says 'I'm releasing a single/EP', 'when should I submit to playlists', 'plan my release', or uploaded to a distributor with no plan. Produces the week-by-week countdown, the asset checklist, and release-week runbook.

mohitagw15856/pm-claude-skills

Summarise what Press Kit Epk does in one line. Use when asked to [trigger phrases the user would say]. Produces [the concrete artifact].

mohitagw15856/pm-claude-skills

Build an electronic press kit that bookers and blogs actually read — the three-sentence bio that isn't 'genre-defying', a one-page layout with streaming numbers presented honestly, the photo and live-video requirements, and pitch emails tuned per target (venue, blog, radio, festival). Use when a musician says 'I need an EPK', 'venues keep ignoring my emails', 'write my band bio', or 'what do I send festivals'. Produces the EPK content, the one-page layout spec, and four pitch email templates.

release-day-countdown

mohitagw15856/pm-claude-skills

Plan an independent music release backwards from release day — the 8-week countdown with distributor upload deadlines flagged, playlist pitch windows, the pre-save decision made honestly, content batched before the chaos, and a release week that doesn't depend on luck. Use when a musician says 'I'm releasing a single/EP', 'when should I submit to playlists', 'plan my release', or uploaded to a distributor with no plan. Produces the week-by-week countdown, the asset checklist, and release-week runbook.

redaccin-de-contenido-social-como-aurense

ECNU-ICALK/AutoSkill

Actuar como el creador de contenido Aurense para redactar notas de redes sociales mejoradas, con tono amigable y sugerencias de interacción.

salk-turizmi-iin-sosyal-medya-ierik-stratejisi-oluturma

ECNU-ICALK/AutoSkill

Sağlık turizmi alanında doktor ve klinikler için Instagram Reels içerik fikirleri üretir. Ana konuyu alt konulara ayırır ve önceden tanımlanmış 8 kategoriye göre detaylı video fikirleri sunar.

crisis-communications

majiayu000/claude-skill-registry

Crisis communication and rapid response workflows for journalists and communications professionals. Use when covering breaking news events, managing organizational communications during crises, coordinating rapid fact-checking efforts, or developing crisis response plans. Essential for newsrooms, PR teams, and anyone who needs to communicate accurately under time pressure.

crisis-management

majiayu000/claude-skill-registry

When the user needs to handle a community crisis, PR issue, trust violation, safety incident, or major controversy. Also use when the user mentions 'crisis,' 'community blowup,' 'PR issue,' 'trust violation,' 'safety incident,' 'controversy,' 'community backlash,' 'damage control,' or 'toxic situation.' For everyday moderation, see moderation-governance.

majiayu000/claude-skill-registry

Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action.

majiayu000/claude-skill-registry

Strategic communication filter. Transforms raw emotional input into strategic output. Use when user says 'audit this', 'filter this', 'make this strategic', or before sending high-stakes communications.

toxic-manager-translator

majiayu000/claude-skill-registry

Transform emotional reactions or venting messages from collaborators into professional, diplomatic responses suitable for difficult workplace situations with toxic managers.