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巨量广告自动化投放技能 - LemClaw Skills
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| name | oceanengine-ads |
| description | 巨量广告自动化投放技能 - LemClaw Skills |
🎯 乐盟互动出品 - 全功能集成巨量广告（Ocean Engine Ads）API，支持巨量引擎、巨量千川、穿山甲广告。包含自动化投放、智能优化、实时监控功能。
# 必需配置
OCEANENGINE_ACCESS_TOKEN=your_test_token
OCEANENGINE_APP_ID=your_app_id
OCEANENGINE_APP_SECRET=your_app_secret
# 可选配置
OCEANENGINE_ACCOUNT_ID=your_account_id # 用于测试账户
OCEANENGINE_TEST_MODE=true # 启用测试模式
# 1. 安装依赖
pip install -r requirements.txt
# 2. 配置环境变量
export OCEANENGINE_ACCESS_TOKEN="your_token"
# 3. 测试连接
python3 -c "from oceanengine import OceanEngine; oe = OceanEngine(); print('连接成功:', oe.status())"
# 4. 开始自动化投放
python3 -m oceanengine --mode auto-launch
from oceanengine import OceanEngine
oe = OceanEngine()
# 启动智能投放
oe.auto_launch(
campaign_name="智能投放测试",
objective="CONVERSIONS",
daily_budget=10000, # 100元
start_immediately=True,
optimization="ROI"
)
# 自动预算重分配
oe.auto_budget_optimization(
budget_increase_threshold=1.5, # ROI > 1.5 时增加预算
budget_decrease_threshold=0.8, # ROI < 0.8 时减少预算
budget_change_percent=20 # 每次调整20%
)
# A/B测试不同创意
oe.creative_ab_test(
test_duration=3, # 测试3天
metrics=["ctr", "cpc", "conversion"],
winner_threshold=0.1 # 胜者必须领先10%才应用
)
# 启动ROI优化
oe.optimize_for_roi(
target_roi=2.0, # 目标ROI 200%
max_budget_increase=50, # 单日最大预算增幅50%
min_budget=1000 # 最小日预算10元
)
# 实时监控广告表现
oe.real_time_monitor(
metrics=["impressions", "clicks", "cost"],
thresholds={
"cost_increase": 1.5, # 成本增加50%告警
"ctr_drop": 0.5, # 点击率下降50%告警
}
)
# 智能出价调整
oe.smart_bidding(
strategy="MAX_ROAS", # 最大化ROAS
learning_period=7, # 学习期7天
bid_adjustment_limit=0.3 # 出价调整限制±30%
)
# 生成智能分析报表
report = oe.generate_smart_report(
period="last_7d",
analysis_depth="comprehensive",
include_recommendations=True
)
print(f"总体ROI: {report['roi']:.2f}")
print(f"优化建议: {report['recommendations']}")
# 分析竞争对手广告
competitor_analysis = oe.analyze_competitors(
industry="科技",
region="北京"
)
from oceanengine import OceanEngine
# 初始化
oe = OceanEngine()
# 查询账户信息
account_info = oe.get_account_info()
# 创建广告计划
campaign = oe.create_campaign(
campaign_name="测试广告",
objective="CONVERSIONS",
daily_budget=10000
)
# 启动自动化
oe.start_auto_monitoring(campaign_id=campaign['id'])
# 启动完整自动化流程
oe.start_full_automation(
campaign_config={
"name": "全自动化测试",
"objective": "CONVERSIONS",
"daily_budget": 20000
},
automation_rules={
"budget_optimization": True,
"creative_testing": True,
"targeting_optimization": True,
"real_time_monitoring": True
}
)
automation_rules = {
# 预算优化规则
"budget_rules": {
"enable": True,
"roi_threshold": 1.5,
"budget_change_percent": 20,
"min_daily_budget": 1000
},
# 创意测试规则
"creative_rules": {
"enable": True,
"test_duration": 3,
"winner_threshold": 0.1,
"max_variants": 5
},
# 出价策略
"bidding_rules": {
"strategy": "TARGET_ROAS",
"target_roas": 2.0,
"bid_adjustment_limit": 0.3
}
}
# 配置实时通知
oe.setup_real_time_alerts(
email="your_email@example.com",
webhook="https://your-webhook-url.com",
alert_types=["cost_alert", "roi_alert", "ctr_alert"]
)
注：本技能由乐盟互动提供技术支持，使用需按月付费。具体价格请联系乐盟互动获取。
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🎯 LemClaw Smart Advertising Platform - 让广告投放更智能！