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content-strategy

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UpdatedJune 6, 2026 at 09:02

Editorial method and content operations for the Vue SSR Starter Kit (e-xode/vue-ssr): the how-to-produce layer on top of the marketing-content facts, for content that markets the open-source kit. Covers the editorial workflow (research, propose, draft FR+EN, verify, optimize), operational tone and voice (Avoid/Prefer, no arrow character, bilingual discipline), per-channel playbooks (LinkedIn posts and long-form articles, landing/contact page copy via i18n, the GitHub/npm README storefront), audience personas and angles, the content inventory glossary (anti-duplication, follow-up radar), the editorial backlog, and the daily growth/SEO advisory playbook. Trigger when writing or improving a LinkedIn post or article, page marketing copy, README/storefront copy, brainstorming content ideas, or asking what to do today for content/SEO. Don't use for: canonical product/stack/feature facts (→ marketing-content), i18n key placement (→ translate), meta/JSON-LD/sitemap (→ seo), visuals or layout (→ design).

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SKILL.md

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content-strategy

description

Content strategy — Vue SSR Starter Kit

The editorial method for marketing the open-source kit. This skill owns how to research, propose, write, verify, and optimize content across LinkedIn, the landing/contact page copy, and the GitHub/npm storefront. The facts it writes about (what the kit is, its stack, features, differentiator) live in the marketing-content skill. The content agent loads both.

Division of responsibilities

Concern	Skill
What the kit is, stack, features, differentiator, asset locations	`marketing-content` (the facts)
Editorial workflow, tone/voice, channel templates, personas	`content-strategy` (the method)
Content inventory (what's published) and backlog (what's next)	`content-strategy` references
Strategy, monetization stance, campaigns, channel mix, positioning	`marketing-strategy`
i18n key placement	➜ delegate to translate
Meta, JSON-LD, hreflang, sitemap	➜ See skill: seo
Visuals, layout, components	➜ delegate to design

Core rules

These are the canonical content rules; their authoritative source is the marketing-content skill — do not duplicate the facts here.

➜ See skill: marketing-content — bilingual FR+EN always, humble/concrete tone, no → arrow in produced content, back claims with real numbers (re-read package.json for versions), save LinkedIn assets under src/assets/linkedin/, document each piece. The operational how for each rule is in references/tone-and-voice.md.

➜ See skill: marketing-strategy — the strategy layer (positioning, monetization stance, campaigns, channels) that decides what content to produce and why; this skill executes those decisions.

Workflow

Understand the request: channel, audience, goal (adoption, credibility, feature announcement, ideas, daily advisory).
Read the inventory — references/content-inventory.md — before proposing anything. Skip duplicates; surface follow-ups.
Propose 2-3 angles when the topic is open (at least one follow-up, one new idea), pulling from references/editorial-backlog.md.
Load facts from the marketing-content skill; pick the angle from references/audience-messaging.md.
Draft FR + EN using the matching template in references/channel-playbooks.md and the voice in references/tone-and-voice.md.
Verify: both locales native, zero →, real numbers, one CTA. Run the self-checks in the references.
Save to the right path; update references/content-inventory.md and add a CHANGELOG.md entry under ## [Unreleased].
Hand off out-of-scope work: i18n keys ➜ delegate to translate; meta/sitemap ➜ See skill: seo; visuals ➜ delegate to design.

Routing — read the right reference

If you need…	Read
Voice, Avoid/Prefer, bilingual discipline	`references/tone-and-voice.md`
A template for a post, article, page copy, or README	`references/channel-playbooks.md`
The persona and the angle that lands	`references/audience-messaging.md`
What already exists (anti-duplication, follow-ups)	`references/content-inventory.md`
Ideas for what to write next	`references/editorial-backlog.md`
Content that touches SEO, or the daily growth/SEO advisory	`references/content-seo-bridge.md`

Evals

Trigger and behavior checks live in evals/evals.json (judged via the skill-creator loop; no automated runner). Validate structure with python3 .claude/skills/claude-anthropic/scripts/audit.py.

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Architecture reference for the Vue SSR Starter Kit (e-xode/vue-ssr): Vue 3.5+ + Vite 7 + Express 5 + MongoDB 7 + Vuetify 4 + Pinia + Vue Router with locale-prefixed routing. Covers file structure, SSR lifecycle (entry-server/entry-client/renderToString), locale routing system (useLocalePath, /:locale(en|fr)/), layout system (public/minimal/app), shared utilities inventory (apiFetch, parseObjectId, dbHelpers, email, security), API endpoint patterns (setupXRoute), view/component naming, Vuetify gotchas, and environment variables. Trigger on any architecture question, file placement, new feature scaffolding, routing, SSR, or shared utility usage. Don't use for: auth flow details (→ vue-ssr-auth), Docker/CI deployment (→ vue-ssr-deployment), post-task validation (→ vue-ssr-hooks), UI/UX design (→ design agent).

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marketing-content

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Marketing and product-knowledge FACTS for the Vue SSR Starter Kit (e-xode/vue-ssr): the source of truth for acquisition content that markets the open-source kit itself. Covers the canonical content rules (bilingual FR+EN, humble tone, concrete numbers, never the → arrow character), where assets live (src/assets/linkedin/, page copy via i18n, the GitHub/npm storefront), and product facts: what the kit is (Vue 3.5 + Vite + Express 5 + MongoDB 7 + Vuetify 4 SSR boilerplate with auth, i18n, admin), its stack/version snapshot (authoritative source = package.json), feature inventory, and differentiator (a curated Claude Code agent/skill fleet). Trigger when you need the facts behind acquisition content: what the kit is, its features, stack, positioning, audience, license, repo/npm location, or asset locations. Don't use for: the editorial method, tone/voice, inventory/backlog and writing workflow (→ content-strategy), i18n keys (→ translate), page meta/structured data (→ seo), visual/layout design (→ design).

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marketing-strategy

e-xode/vue-ssr

Pure-marketing strategy for the Vue SSR Starter Kit (e-xode/vue-ssr): the strategic layer above the content factory, for marketing the open-source MIT kit. Owns global strategy, the no-price monetization model (the kit is free; success = developer adoption that funnels inbound to E-XODE services), campaign planning, channel and social strategy (LinkedIn, GitHub, dev.to, Reddit r/vuejs, npm), positioning and ICP, competitive analysis, and growth/funnel thinking (stars, installs, forks). Decisions persist as references (positioning, pricing, campaigns, gtm, competitive) and are handed to the content agent. Trigger when defining strategy, the monetization stance, planning a campaign, choosing channels, analysing competitors, or reasoning about the adoption funnel. Don't use for: writing the actual posts/articles/README/page copy (→ content agent + content-strategy), product facts (→ marketing-content), i18n keys (→ translate), meta/JSON-LD/sitemap (→ seo), code (→ vue/server), visuals (→ design).

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vue-ssr-deployment

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Deployment and CI/CD reference for the Vue SSR Starter Kit: Docker multi-stage build, docker-compose split into a base (app, remote DB) plus a docker-compose.local.yml override (local mongo) switched via the COMPOSE_FILE variable in .env, GitHub Actions workflows (npm-publish on tags, npm-test on PR, docker-build to GHCR), production configuration (Helmet CSP, COOKIE_SECRET, graceful shutdown SIGTERM/SIGINT), Dependabot weekly npm updates. Trigger on any deployment, Docker, docker-compose local-vs-remote DB switch, CI/CD, production config, or infrastructure question. Don't use for: app architecture (→ vue-ssr-architecture), auth flow (→ vue-ssr-auth), post-task validation (→ vue-ssr-hooks).

2026-06-063

name

content-strategy

description

Content strategy — Vue SSR Starter Kit

The editorial method for marketing the open-source kit. This skill owns how to research, propose, write, verify, and optimize content across LinkedIn, the landing/contact page copy, and the GitHub/npm storefront. The facts it writes about (what the kit is, its stack, features, differentiator) live in the marketing-content skill. The content agent loads both.

Division of responsibilities

Concern	Skill
What the kit is, stack, features, differentiator, asset locations	`marketing-content` (the facts)
Editorial workflow, tone/voice, channel templates, personas	`content-strategy` (the method)
Content inventory (what's published) and backlog (what's next)	`content-strategy` references
Strategy, monetization stance, campaigns, channel mix, positioning	`marketing-strategy`
i18n key placement	➜ delegate to translate
Meta, JSON-LD, hreflang, sitemap	➜ See skill: seo
Visuals, layout, components	➜ delegate to design

Core rules

These are the canonical content rules; their authoritative source is the marketing-content skill — do not duplicate the facts here.

➜ See skill: marketing-strategy — the strategy layer (positioning, monetization stance, campaigns, channels) that decides what content to produce and why; this skill executes those decisions.

Workflow

Understand the request: channel, audience, goal (adoption, credibility, feature announcement, ideas, daily advisory).
Read the inventory — references/content-inventory.md — before proposing anything. Skip duplicates; surface follow-ups.
Propose 2-3 angles when the topic is open (at least one follow-up, one new idea), pulling from references/editorial-backlog.md.
Load facts from the marketing-content skill; pick the angle from references/audience-messaging.md.
Draft FR + EN using the matching template in references/channel-playbooks.md and the voice in references/tone-and-voice.md.
Verify: both locales native, zero →, real numbers, one CTA. Run the self-checks in the references.
Save to the right path; update references/content-inventory.md and add a CHANGELOG.md entry under ## [Unreleased].
Hand off out-of-scope work: i18n keys ➜ delegate to translate; meta/sitemap ➜ See skill: seo; visuals ➜ delegate to design.

Routing — read the right reference

If you need…	Read
Voice, Avoid/Prefer, bilingual discipline	`references/tone-and-voice.md`
A template for a post, article, page copy, or README	`references/channel-playbooks.md`
The persona and the angle that lands	`references/audience-messaging.md`
What already exists (anti-duplication, follow-ups)	`references/content-inventory.md`
Ideas for what to write next	`references/editorial-backlog.md`
Content that touches SEO, or the daily growth/SEO advisory	`references/content-seo-bridge.md`

Evals

Trigger and behavior checks live in evals/evals.json (judged via the skill-creator loop; no automated runner). Validate structure with python3 .claude/skills/claude-anthropic/scripts/audit.py.