squire

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.

Expert guide for writing comprehensive API documentation including OpenAPI specs, endpoint references, authentication guides, and code examples. Use when documenting APIs, creating developer portals, or improving API discoverability.

Expert iOS App Store submission and approval system. 9 specialized agents providing senior App Review Team-level expertise across compliance, design, privacy, monetization, metadata, technical requirements, timing, rejection recovery, and learning. Triggers on keywords like app store, iOS submission, apple review, app rejection, aso, privacy manifest, privacy labels, ATT, iap, in-app purchase, subscription, storekit, review guidelines, HIG, testflight, app store connect.

Execute a feature from description to committed code using three parallel sub-agents: Architect, Builder, and Validator.

Automates browser interactions for web testing, form filling, screenshots, and data extraction. Use when the user needs to navigate websites, interact with web pages, fill forms, take screenshots, or extract information from web pages.

The ultimate landing page builder. Through a conversational interview, autonomously produces a complete, deployable Next.js landing page with TypeScript, Tailwind CSS, SEO metadata, JSON-LD structured data, and conversion-optimized copy. Consolidates intelligence from landing-page-designer, copywriting, page-cro, form-cro, schema-markup, seo-audit, layout-designer, ab-test-designer, and more. Use when the user says "build a landing page," "create a landing page," "I need a landing page for," or "build me a page for [product]." For optimizing an EXISTING landing page, use landing-page-optimizer or page-cro instead.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

Automated content publishing pipeline for ID8Labs. Generates essays in Eddie's voice, publishes to id8labs.app, and distributes to social media (X, LinkedIn).

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

Build robust, productivity apps with Expo. Covers UI building, API routes, data fetching, navigation, styling, and Expo Router best practices.

Deploying Expo apps to iOS App Store, Android Play Store, web hosting, and CI/CD workflows using EAS (Expo Application Services).

**Trigger:** `/fill-form [URL] [optional: form data file]`

Interactive interview to map and document user flows before building. Two modes — inventory (Stage 3) and deep-dive (Stage 5+).

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

Autonomous test-fix loop — run tests, fix failures, repeat until green

Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide. Detects and fixes patterns including: inflated symbolism, promotional language, superficial -ing analyses, vague attributions, em dash overuse, rule of three, AI vocabulary words, negative parallelisms, and excessive conjunctive phrases.

Technical architecture engine for ID8Labs. Transforms validated ideas into buildable plans optimized for solo builder velocity. Outputs technical specs and phased roadmaps.

Exit engine for ID8Labs. Position for and execute successful exits through strategic preparation, valuation optimization, and deal execution.

Growth engine for ID8Labs. Systematic experimentation and optimization to scale products through data-driven decisions, retention focus, and sustainable acquisition channels.

Technical architecture engine for ID8Labs. Transforms validated ideas into buildable plans optimized for solo builder velocity. Outputs technical specs and phased roadmaps.

Exit engine for ID8Labs. Position for and execute successful exits through strategic preparation, valuation optimization, and deal execution.

Growth engine for ID8Labs. Systematic experimentation and optimization to scale products through data-driven decisions, retention focus, and sustainable acquisition channels.

Go-to-market engine for ID8Labs. Transforms built products into successful launches through positioning, pricing, channel strategy, and tactical execution.

Operations engine for ID8Labs. Build systems that run without consuming you. Document, automate, delegate - in that order.

Market validation engine for ID8Labs. Transforms raw ideas into validated (or invalidated) opportunities through systematic research. Returns BUILD/PIVOT/KILL verdicts with evidence.

Complete idea-to-exit pipeline for solo builders with 8 interconnected agents managing the entire product lifecycle

Portfolio-level project tracker for ID8Labs. Tracks all projects through lifecycle states, enforces stage gates, calculates decay, and coordinates review rituals. The nervous system of the ID8Labs pipeline.

Go-to-market engine for ID8Labs. Transforms built products into successful launches through positioning, pricing, channel strategy, and tactical execution.

Operations engine for ID8Labs. Build systems that run without consuming you. Document, automate, delegate - in that order.

Market validation engine for ID8Labs. Transforms raw ideas into validated (or invalidated) opportunities through systematic research. Returns BUILD/PIVOT/KILL verdicts with evidence.

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Portfolio-level project tracker for ID8Labs. Tracks all projects through lifecycle states, enforces stage gates, calculates decay, and coordinates review rituals. The nervous system of the ID8Labs pipeline.

Build and maintain AI-accessible knowledge bases for projects

Senior landing page designer specializing in high-converting pages for SaaS, apps, and services. Use when building landing pages, hero sections, pricing pages, or any conversion-focused marketing page. Always researches current best practices via Perplexity before designing. Includes AI slop detection and cleaning.

Research a topic from the last 30 days on Reddit + X + Web, become an expert, and write copy-paste-ready prompts for the user's target tool.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Expert LLC operations management for ID8Labs LLC (Florida single-member LLC). 9 specialized agents for compliance, tax strategy, asset protection, and business operations.