| name | marketing |
| description | Routing hub for marketing — offers, StoryBrand messaging, direct-response ads, word-of-mouth, social virality, and Silph Scope insight Reels. Use when creating or reviewing landing pages, pricing, emails, ads, lead magnets, launches, referral loops, Instagram Reels, or social content, or when the right marketing skill is unclear. Routes to marketing-offers, marketing-storybrand, marketing-cashvertising, marketing-contagious, marketing-going-viral, high-retention-insight-reels-instagram. Prefer product-design for product app UI craft; quality-check for ship/e2e; data for pipelines. Prefer this hub over loading all marketing specialists at once.
|
| metadata | {"short-description":"Marketing hub — offers, message, ads, WOM, social"} |
Marketing — routing hub
Clear offer + customer story + action. Route first, then open one framework
specialist (or two when stacking offer → message → conversion).
Load at most 1–3 specialists. Do not spray every book skill on one asset.
Routing table
| Your task | Skill | When |
|---|
| Package, pricing, bonuses, guarantee, value equation | marketing-offers | Offer is weak or unclear |
| One-liner, website story, CTA, lead magnet narrative | marketing-storybrand | Company-centric or confusing copy |
| Ads, email promo, opt-in, CTA/psychology, cart recovery | marketing-cashvertising | Message clear; response weak |
| Referral, PR, shareability, STEPPS | marketing-contagious | Need talk/share, not just clarity |
| Social hooks, formats, Gold/Silver/Bronze, retention | marketing-going-viral | Social content strategy |
| Instagram (any Reels / ranking / Silph Scope) | instagram hub → high-retention-insight-reels-instagram | Prefer /instagram; storyboard local .mp4s first |
| Generic data-short form philosophy | data-reels (if installed) | Craft only — not distribution rank |
| Brand voice / long-form author voice | writing → writer-style | Named voice pack |
| Less AI / tighter house prose | writing → writing-prose | After framework draft |
| Product app UI density/mobile | product-design | Not a landing-page problem |
| Unclear multi-step marketing | start here | Default |
Default pipeline (most assets)
1. marketing-offers → is the offer valuable enough?
2. marketing-storybrand → is the customer story clear?
3. marketing-cashvertising → will the ad/email/page get response?
4. marketing-contagious and/or marketing-going-viral → share/social if needed
Skip steps that already pass. Do not start with viral hooks if the offer is mud.
Landing page mini-pipeline
- offers — value, guarantee, price frame
- storybrand — hero problem, guide, plan, CTA
- cashvertising — headline/proof/CTA friction
- product-design only for app chrome on marketing site if needed
General workflow (when no specialist fits)
- Audience, offer, single desired action.
- Problem in the customer’s language.
- Features → outcomes; cut vanity features.
- One primary CTA.
- Draft plain language.
- Review: clarity, proof, friction.
General review checks
- Can a buyer tell what is offered without jargon?
- Audience specific enough?
- Value concrete?
- One CTA?
- Proof matches the claim?
- One main idea?
Sources (attribution) — this pack
| Skill | Primary source |
|---|
| marketing-offers | Alex Hormozi, $100M Offers (2021) |
| marketing-storybrand | Donald Miller, Building a StoryBrand (2017) |
| marketing-cashvertising | Drew Eric Whitman, Cashvertising Online (2023) |
| marketing-contagious | Jonah Berger, Contagious (2013) |
| marketing-going-viral | Brendan Kane, Guide to Going Viral (2024); Hormozi Hooks playbook |
| This hub | Evan-Kim2028/agent-skills router |
Do not quote books at length. Cite which framework each claim uses when stacking skills.
Full index: ATTRIBUTION.md.
Gaps & optional external packs (install, don’t re-host)
This pack is strong on framework marketing (offer, story, psych, WOM, social).
It is not a 160-skill SEO/ads-ops library. For those, install upstream and keep
their licenses:
| Need | Example external packs | Rule |
|---|
| SEO / content page types / channel playbooks | kostja94/marketing-skills and similar open “marketing skills” lists | Install optionally; do not replace StoryBrand/Offers specialists |
| Paid ads ops (Google/Meta account structure) | Community Claude marketing skill lists (Composio / roundups) | Prefer live data + your account SOPs over generic prompts |
| Long-form voice | writer-style (if installed on Grok) | Not a substitute for offer clarity |
Do not bulk-merge huge SEO packs into this repo — discovery noise and license
surface. Route: hub → framework specialist → optional external skill for channel ops.
Worth adding later (only if you use them weekly)
| Candidate | Why | Prefer |
|---|
| Thin marketing-seo specialist | Keyword/intent/on-page checklist | Or external SEO pack |
| Thin marketing-email-nurture | Sequence beyond StoryBrand lead magnet | StoryBrand first |
| marketing-landing-structure | Section order without full Cashvertising | StoryBrand + Cashvertising already cover most |
Ship a new specialist only after the same framework appears in real work 3+ times
(same bar as data-semantic-quality).
When not to use this hub
| Task | Use instead |
|---|
| Product app UI craft | product-design |
| Implement SPA feature | frontend-design |
| Prove / e2e / ship | quality-check |
| Data pipelines | data |
Done criteria
