| name | matthew-lakajev-linkedin |
| description | Matthew Lakajev's LinkedIn-to-revenue system — offer viability testing, category-of-one niching, the three-asset funnel, never-pitch DM conversion via the opinion ladder, monthly closed-lost campaigns, Six Gates of Trust diagnostics, twin-of-best-client targeting, quality-time prospecting rhythm, founder state repair, subconscious model mining, and high-agency acquisition. $3.5M+ with 100% organic LinkedIn, 5,000+ booked calls, zero ads, zero virality. |
| version | 3.0 |
| format | completion-engine |
| workflows | 13 |
| source | claude.ai export 2026-07-01 + Agency Podcast forge expansion 2026-07-21 (YouTube 4ySp-QDSBCI) |
Matthew Lakajev — LinkedIn Revenue Architecture
Matthew Lakajev (Seven Figure Creators) built a $3.5M+ business through organic LinkedIn: 5,000+ sales calls booked, 2,000+ founders coached, no ads, no virality — "Just talk to people. That's it." The system treats LinkedIn as a Windows 95 platform whose badness IS the arbitrage, content as trust advertising whose only job is to trigger conversations, and every buyer as a walker through his Six Gates of Trust toward identity ally. Under the tactics sits the real engine: a founder whose nervous system is calm enough to act immediately and whose self-trust survives the reps.
Available Workflows
Tier 1 — Foundation (the core methodology)
| # | Workflow | Produces |
|---|
| 01 | 01-validate-offer-niche.md | Offer viability verdict (go/kill/pivot) + category-of-one niche + language bank |
| 02 | 02-build-linkedin-funnel.md | Three-asset funnel: lead-converting profile, content engine, plain-text email cadence |
| 04 | 04-closed-lost-campaign.md | Monthly closed-lost offer campaign: database rebuild, drop-the-ball scripts, 30-day calendar |
| 05 | 05-opinion-ladder-dm.md | The exact never-pitch DM sequence: opinion ×3 → free gift → week of silence → invite |
Tier 2 — Practitioner (granular deployment)
| # | Workflow | Produces |
|---|
| 03 | 03-run-dm-conversion.md | Never-pitch DM operating system: weekly cadence, openers, invite-based conversion |
| 06 | 06-six-gates-audit.md | Six Gates of Trust audit of any funnel/content/DM path — stall gate + prescriptions |
| 07 | 07-twin-client-targeting.md | Twin-of-best-client prospect map: Sales Nav filter recipe + lukewarm outreach scripts |
| 08 | 08-daily-prospecting-rhythm.md | The daily operating rhythm: 10-before-10, engager sweep, 3-5 posts, time-density quotas |
| 09 | 09-warm-network-ladder.md | Tier-matched acquisition plan (beginner/established/revered) + 50-person relationship garden |
| 10 | 10-influence-content-audit.md | Per-post influence verdicts (action-taken test) + receipt-anchored rewrites + rip-and-grab pipeline |
Tier 3 — Stacking (cross-expert and meta)
| # | Workflow | Produces | Stacks with |
|---|
| 11 | 11-founder-state-reset.md | No-input mornings, loop-closing walks, self-promise repair, avoidance diagnosis | /geoff-woods, /drk-*, /cos |
| 12 | 12-subconscious-model-mining.md | A proprietary named model mined from the operator's own decision-making | thought-bank, /extract-principle, /library-* |
| 13 | 13-high-agency-moves.md | Same-day puzzle-piece action plan: show-up plays, silver-platter asks | /jam, /jh-offer-stack, /wayfinder-work |
Stacking Guide
- Six Gates × Priestley SLL (
/daniel-priestley-sll-engine): Lakajev cites Priestley on demand surplus; the gates give SLL pipelines a trust-diagnostic layer.
- Opinion Ladder × Jeremy Haynes (
/jh-offer-stack): Haynes' offer architecture delivered through never-pitch cadence.
- Influence audit × content engines (
/lara-acosta, /kallaway, /farrice-engine): run workflow 10 as post-hoc QA on any engine's output — action-affordance and receipt checks.
- Twin targeting ×
/avatar-machine / /buyer-council: the twin sentence is an empirically-grounded ICP shortcut; feed it to avatar work as ground truth.
- Closed-lost × client work: fastest cash injection for any client with 3+ years of history — run before proposing new-audience builds.
- Model mining × thought-bank: inbox captures are mining feedstock; crystallized models become lead magnets and workshop IP.
Quick Reference
- Offer Viability = Latent Demand × Category Belief × Outcome Observability × Payment Normalization — multiplication; any zero kills it.
- Category of one = 2-3 identity layers intersected + "I am one of you." Language bank mirrored across every surface.
- The whole formula: 3-5 posts/week + 10 DMs before 10am + 5 engagers/day. "But still people don't do it."
- Volume = time spent, not touches sent. Five personalized beats 100 generic.
- Never pitch, only invite. The ladder: opinion ×3 → free gift → week of silence → scarcity invite. Exception: live hand-raise = book now.
- Closed-lost monthly: "Where did we drop the ball?" — 500+ people, real scarcity, manufactured compelling event.
- Six Gates: real → for me → snowflake → risk → worth-it-now → part-of-me → identity ally. Fix the earliest failing gate first. Trust is lane-scoped.
- 97/3: market to the 97% AND the 3% by starting conversations; KPI = conversations, never impressions.
- Twin rule: next best client = twin of best current client, reached lukewarm through the graph.
- Win online by going offline. In person: 1-2 meetings to close vs 4-5 on Zoom.
- Email = nugget of goodness, not newsletter. Plain text, random timing, story-first.
- State before tactics: no-input mornings; big decisions only in a calm state; missed day = state event, no shame debt.
Execution Prompts (structure-pure v2)
8 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Closed-Lost Campaign — [BUSINESS] —
skills/matthew-lakajev-linkedin/references/prompts-v2/closed-lost-campaign-build.md
- Never-Pitch DM Conversion System — [NICHE_SENTENCE] —
skills/matthew-lakajev-linkedin/references/prompts-v2/never-pitch-dm-conversion-system.md
- Offer Viability & Niche Audit — [OFFER] —
skills/matthew-lakajev-linkedin/references/prompts-v2/offer-viability-niche-audit.md
- Opinion-Ladder DM Sequence — [NICHE] —
skills/matthew-lakajev-linkedin/references/prompts-v2/opinion-ladder-dm-sequence.md
- Six Gates Audit — [LANE] —
skills/matthew-lakajev-linkedin/references/prompts-v2/six-gates-trust-audit.md
- Subconscious Model Mining — [TARGET_JUDGMENT] —
skills/matthew-lakajev-linkedin/references/prompts-v2/subconscious-model-mining-session.md
- Three-Asset LinkedIn Funnel — [NICHE_SENTENCE] —
skills/matthew-lakajev-linkedin/references/prompts-v2/three-asset-funnel-build.md
- Twin Prospect Map — [BEST_CLIENT niche] —
skills/matthew-lakajev-linkedin/references/prompts-v2/twin-client-prospect-map.md
