strat-product-offer

name	strat-product-offer
description	Creates a product offer using the value equation from $100M Offers: dream outcome, perceived likelihood, time delay, effort/sacrifice, offer stack, risk reversal, pricing logic, naming, and one-liner. Use after problem/outcome.

Product Offer

Create the offer that makes the selected audience think: this solves exactly what I need now.

Workflow

1. Load ../_shared/references/strategy.md, ../_shared/references/artifact-conventions.md, and ../_shared/references/quality-gates.md.
2. Read:
   • .ai/strategy/signal/market-signal.md
   • .ai/strategy/signal/user-context.md
   • .ai/strategy/signal/problem-outcome.md
   • .ai/steering/offer-principles.md if present
3. Apply the value equation: Perceived Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice).
4. Be direct and critical. Flag vague promises, weak offers, broad audience, unsupported guarantees, fake scarcity, pricing/value mismatch, and missing proof.
5. Define one testable claim with a concrete validation window (for example, within X days).
6. Classify evidence strength for the core promise (Strong/Medium/Weak).
7. Save .ai/strategy/offer/product-offer.md.

Output template

# Product Offer

## Offer Type

Options: SaaS, Micro-SaaS, Devtool, Course, Community, Cohort, Service, Hybrid

## Audience

## Core Promise

## Dream Outcome

## Perceived Likelihood of Achievement

## Time Delay

## Effort & Sacrifice

## Offer Stack

### Core Offer

### Support

### Templates / Assets

### Bonuses

### Community / Access

### Implementation Help

## Risk Reversal

## Guarantee

## Scarcity / Urgency

Only if real.

## Pricing Logic

## Value Anchor

## Offer Name Options

## Final Offer Name

## Offer One-Liner

Format: I help [specific audience] get [desired outcome] without [main pain/sacrifice] by using [mechanism].

## Assumptions

## Risks

## Open Questions

Output quality checklist

• Audience is specific.
• Promise is testable.
• Value equation is complete.
• Pricing logic + risk reversal are coherent.
• Claim validation window is explicit.

Critical rules

• Do not invent proof, guarantees, scarcity, or urgency.
• Do not define MVP scope in detail yet; that belongs to strat-mvp-scope.
• Do not create final messaging assets or implementation code.