| name | aso-launch |
| description | Pre-launch and launch day ASO strategy. Covers metadata preparation, soft launch, day-1 optimization, review solicitation, and post-launch monitoring plan. Triggers on: "launch", "pre-launch", "new app", "launch day", "soft launch".
|
| user-invokable | true |
| argument-hint | <app-id-or-name> [--launch-date DATE] |
ASO Launch — Launch Strategy
Capabilities
- Pre-launch ASO checklist
- Soft launch strategy (test markets)
- Launch day optimization timeline
- Day-1 review solicitation strategy
- Post-launch monitoring plan (72h, 1 week, 1 month)
- Apple editorial feature pitch guidance
Pre-Launch Checklist
Metadata Readiness
Visual Assets Ready
Technical
Localization
Soft Launch Strategy
Test in 2-3 smaller markets before global launch:
- Purpose: Validate metadata, gather initial reviews, identify bugs
- Recommended markets: Canada, Australia, Netherlands (English-speaking, smaller)
- Duration: 2-4 weeks
- Success criteria: >4.0 rating, no critical crashes, conversion rate baseline
Launch Day Timeline
| Time | Action |
|---|
| T-7 days | Final metadata review, screenshot check |
| T-3 days | Prepare press kit, outreach emails |
| T-1 day | Verify listing is live (or scheduled) |
| Launch | Monitor downloads, ratings, reviews |
| T+1 hour | Check for crash reports |
| T+4 hours | Respond to first reviews |
| T+24 hours | Review download velocity, adjust promo text if needed |
| T+72 hours | First review analysis, identify themes |
| T+7 days | Full post-launch analysis |
Apple Editorial Feature Pitch
To increase chances of being featured:
- Use latest iOS APIs (HealthKit, StoreKit 2, SwiftUI, etc.)
- Support latest devices and screen sizes
- Excellent accessibility (VoiceOver, Dynamic Type)
- No prominent third-party branding
- Unique, well-designed app icon
- Submit via App Store Connect "Promote Your App" form
Output Format
# Launch Plan: [App Name]
## Pre-Launch Status
[Checklist with current status]
## Soft Launch Plan
- Markets: [list]
- Duration: [X weeks]
- Success criteria: [metrics]
## Launch Day Playbook
[Timeline with specific actions]
## Post-Launch Monitoring
[72h, 1 week, 1 month milestones]
## Review Solicitation Plan
[When and how to prompt for reviews]
Available Tools
Read, Bash, Write, Glob, Grep
