| name | aso-plan |
| description | Strategic ASO planning with category-specific templates. 4-phase roadmap, keyword strategy design, metadata roadmap, visual improvement plan. Triggers on: "ASO plan", "ASO strategy", "ASO roadmap", "ASO plan".
|
| user-invokable | true |
| argument-hint | <category> [--app-id ID] |
ASO Plan — Strategic ASO Planning
Capabilities
- Category-specific ASO templates (gaming, saas, health, ecommerce, social, fintech)
- 4-phase implementation roadmap
- Keyword strategy framework
- Metadata optimization timeline
- Visual asset improvement plan
- Localization priority plan
- A/B testing calendar
Process
- Discovery: App category, target audience, competitors, goals, current state
- Template selection: Load category template from
templates/
- Strategy design: Keyword approach, metadata plan, visual plan
- Roadmap generation: 4-phase timeline with milestones
4-Phase Roadmap
Phase 1: Foundation (Weeks 1-2)
- Keyword research and mapping
- Metadata optimization (title, subtitle/short desc, keywords field)
- App icon review
- Fix any Critical quality gate violations
Phase 2: Expansion (Weeks 3-6)
- Screenshot redesign with narrative flow
- App preview video creation
- Localization of top 3-5 locales
- Review response workflow setup
- Feature graphic (Android)
Phase 3: Optimization (Weeks 7-12)
- A/B testing (screenshots first, then icon)
- Advanced localization (next 5-10 locales)
- Competitor monitoring cadence
- Keyword rotation based on performance data
- Review solicitation strategy
Phase 4: Scale (Months 4-6)
- Seasonal keyword calendar
- Cross-promotion and backlink building (Android)
- Paid UA alignment with ASO keywords
- Custom product pages (iOS) / custom store listings (Android)
- Ongoing testing and iteration
Category Templates
Templates are in templates/ subdirectory. Each provides:
- Category-specific keyword themes
- Benchmark metrics for the category
- Common screenshot patterns
- Typical user search behavior
- Monetization-aligned ASO tips
Available templates: gaming.md, saas.md, health-fitness.md, ecommerce.md, social.md, fintech.md
Output Format
# ASO Strategy: [App Name]
## Current State Assessment
[Brief audit summary or user-provided context]
## Goals & KPIs
- Target keywords: [list]
- Target rating: [X.X]
- Target conversion rate: [X%]
- Target locales: [list]
## Phase 1: Foundation (Weeks 1-2)
- [ ] [specific action items]
## Phase 2: Expansion (Weeks 3-6)
- [ ] [specific action items]
## Phase 3: Optimization (Weeks 7-12)
- [ ] [specific action items]
## Phase 4: Scale (Months 4-6)
- [ ] [specific action items]
## A/B Testing Calendar
| Month | Test | Element | Hypothesis |
## Localization Roadmap
| Phase | Locales | Priority |
Available Tools
Read, Bash, Write, Glob, Grep
