content-opportunities

name

content-opportunities

description

Find content optimization targets across two zones, striking distance (positions 4-10) and page-two quick wins (positions 11-20). Use when asked for content ideas or optimization opportunities. Aussi déclenché en français par "quelles pages optimiser en priorité", "où je peux gagner vite", "mes pages en page 2", "je suis en position 11 comment je passe en page 1", "des idées de contenu", "sur quoi je bosse en premier", "quelles opportunités SEO".

Content Opportunities

Surface content optimization targets across two opportunity zones, ordered by ROI.

Steps

Zone 1: Striking Distance (positions 4-10, highest ROI)

1. Call list_properties to confirm the exact site_url.
2. Call seo_striking_distance to get queries and pages ranked 4-10. One position gained at this range has a significant traffic impact.
3. Call quick_wins for an overview of the fastest wins across the property.

Zone 2: Page Two Quick Wins (positions 11-20)

4. Call get_advanced_search_analytics with:
   • dimensions=query,page
   • sort_by=impressions, sort_direction=descending
   • row_limit=1000
   • start_date = 28 days ago, end_date = today
5. Filter the results to keep only rows where:
   • position is between 11 and 20 (page 2, just below the fold)
   • impressions > 100 (meaningful search volume)
   • ctr < 0.03 (below average for these positions)
6. Sort the filtered set by impressions descending. Return the top 20 rows.

Output format

Zone 1 table: Query | Page | Position | Impressions | CTR | Est. clicks at pos 3

Zone 2 table: Query | Page | Position | Impressions | CTR | Opportunity Score

Opportunity Score = impressions × (0.05 - ctr) (rough estimate of clicks gained if CTR reaches 5%).

Follow each table with specific recommendations:

• Title and meta description optimization
• Whether to merge with a better-ranking page
• Whether to add internal links to boost the page
• For Zone 1 specifically: whether to add more depth, FAQ schema, or structured data