business-model-canvas

name	business-model-canvas
description	Use when clarifying how a business, product, offer, or venture creates, delivers, and captures value. Use when applying the Business Model Canvas consulting method and when a user asks for Business Model Canvas, method execution, structured diagnosis, or action planning.
license	Apache-2.0

Business Model Canvas

Use this skill to run Business Model Canvas as a practical consulting method, not as a generic framework explanation.

Method Notes

• Cover the nine BMC blocks: customer segments, value propositions, channels, relationships, revenue, resources, activities, partners, and costs.
• Check alignment across value proposition, channel, revenue, and cost logic.

Required Inputs

Collect or infer these inputs before execution:

• business or offer
• customer segments
• value proposition
• operating model

If an input is missing, do not block automatically. Mark it as missing, state the assumption used, and add a validation action.

When Not To Use

Do not treat a completed canvas as proof that a business model works. Use it to expose connected assumptions about customers, value, operations, revenue, and cost that still need testing.

Adjacent Methods

• pricing-strategy-check: focus on price architecture and value capture.
• go-to-market-diagnosis: diagnose segment, offer, channel, message, and sales-motion fit.

Step-by-Step Execution

Step	Required input	How to execute	Output
Define model scope	Company/product/service/offer and time horizon.	Choose the business model unit being described.	Canvas scope.
Fill customer/value blocks	Customer segments, jobs/pains/gains, value proposition.	Define who is served and what value is promised.	Customer/value blocks.
Fill delivery/revenue blocks	Channels, customer relationships, revenue streams.	Describe how value reaches customers and how money is made.	Delivery/revenue blocks.
Fill operating/cost blocks	Key activities, resources, partners, cost structure.	Describe what must exist to deliver the model.	Operating/cost blocks.
Test alignment	All nine blocks.	Check contradictions, weak assumptions, and missing proof.	Model risks and test plan.

Output Template

### 1. Scope And Customer
Business / offer:
Target segment:
Customer problem / job:
Evidence:

### 2. Value And Delivery
| Block | Current design | Evidence | Risk / contradiction |
|---|---|---|---|
|  |  |  |  |

### 3. Economics
| Revenue source | Price logic | Cost driver | Key assumption | Test |
|---|---|---|---|---|
|  |  |  |  |  |

### 4. Priority Tests
| Hypothesis | Minimum test | Owner | Timing | Pass / fail threshold |
|---|---|---|---|---|
|  |  |  |  |  |

### Evidence And Next Decision
- Confirmed facts:
- Assumptions:
- Missing evidence:
- Next action, owner, and timing:
- Expected signal and decision threshold:

Quality Gate

• Produce the method-specific outputs for Scope And Customer, Value And Delivery, Economics; do not substitute a generic framework summary.
• Tie every material score, causal claim, or stakeholder judgment to evidence or label it as an assumption.
• Include at least one disconfirming check, sensitivity, alternative explanation, or failure condition appropriate to the method.
• Convert the result into a named action or decision with an owner or stakeholder, timing, and observable signal.
• State missing inputs and the smallest validation action instead of inventing precision.
• Keep wording professional and plain enough that a smart non-specialist can use the output directly.