| name | marketing-psychology |
| description | Apply behavioral science and decision psychology to messaging, offers, and growth experiments. Use when users ask why customers do not convert, how to reduce decision friction, how to improve persuasion ethically, or how to use mental models in marketing strategy. |
Marketing Psychology
Use this skill to diagnose decision friction and design ethical persuasion experiments.
Workflow
- Define target behavior.
- Specify the exact behavior to increase, reduce, or accelerate.
- Identify where the behavior happens in the funnel.
- Set measurable success criteria.
- Identify friction and motivation.
- Map user journey and decision moments.
- List emotional, cognitive, and practical blockers.
- Separate true frictions from internal assumptions.
- Select high-fit mental models.
- Choose 3-5 models most relevant to the behavior.
- Explain why each model fits this context.
- Reject models that add complexity without decision leverage.
- Convert models into interventions.
- Design messaging, offer, UX, or sequencing changes per model.
- Keep each intervention testable and reversible.
- Pair each intervention with expected mechanism of change.
- Add ethical guardrails.
- Reject manipulative dark patterns.
- Preserve informed user choice and transparency.
- Add fairness and trust checks for vulnerable user groups.
- Design experiment plan.
- Define hypothesis, metric, and test duration.
- Include baseline, minimum detectable effect, and stop rules.
- Prioritize low-risk, high-learning tests first.
- Interpret and iterate.
- Evaluate outcomes against predicted mechanisms.
- Keep winners, revise inconclusive tests, and drop weak ideas.
- Document reusable learnings as playbooks.
Output Rules
- Link each recommendation to a specific model and user behavior.
- Distinguish evidence-backed insight from speculation.
- Prefer simple interventions before complex frameworks.
- Always include ethical caveats where persuasion tactics are suggested.
