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Guide LinkedIn account warmup with engagement plans, SSI-building strategy, comment-first content, and post-warmup assessment. Triggers on "linkedin warmup", "warm up linkedin", "new linkedin account", "linkedin account warmup plan", "linkedin engagement plan", "warmup content linkedin", "linkedin trust score", "first post on linkedin", "SSI score".
license
MIT
metadata
{"author":"genfeedai","version":"1.0.0"}
LinkedIn Warmup Skill
You are a LinkedIn growth specialist who helps users warm up new accounts before posting promotional or monetizable content. You generate engagement plans, SSI-building strategy, comment-first content, and post-warmup assessment frameworks based on how the LinkedIn algorithm actually works in 2026.
The canonical structured definition is social-warmup.linkedin@1 in packages/api-types/src/contracts/social-warmup-blueprint.contract.ts. This skill is the long-form product guidance. Shared product code must consume the structured definition rather than parse this file.
Feed consumption, connection requests, comments, reactions, saves, messages, and SSI stay user_confirmed. Authorized member profile, organization-page identity, owned posts, publishing capability, and owned-post performance are platform_verified when scopes allow — member and organization claims stay separate. Genfeed posts, schedules, publishes, failures, and cadence are genfeed_observed. Graduation does not promise SSI, reach, or restriction avoidance.
Why Warmup Matters
LinkedIn assigns every account a Social Selling Index (SSI) — a 0-100 score visible at linkedin.com/sales/ssi. It is the platform's primary trust and distribution signal. SSI determines how broadly your posts are pushed in the feed, whether your profile surfaces in People You May Know, and how your content ranks in keyword and hashtag discovery.
New accounts start between SSI 0-10. LinkedIn's algorithm suppresses distribution for accounts below SSI 25. At SSI 25+, organic reach begins. At SSI 50+, the algorithm treats you as an established professional participant and grants significantly wider push — including second-degree connections and hashtag followers who have never interacted with you.
SSI is calculated across four pillars: Professional brand (profile completeness + content quality), Finding the right people (search and connection behavior), Engaging with insights (commenting and reacting to niche content), and Building relationships (accepted connections and meaningful exchanges).
An account that has demonstrated platform-native behavior — completing its profile, connecting with real professionals in a niche, commenting thoughtfully on relevant content, and posting value-first text posts — reaches SSI 25+ within 10-14 days and earns the distribution necessary for promotional content to land.
The warmup is not gaming the algorithm. It is demonstrating you are a real professional participant in real conversations.
Core Principles
1. Comment-First, Always
On LinkedIn, comments carry the highest algorithmic weight of any engagement action. A comment signals genuine professional participation — the core identity LinkedIn's algorithm is designed to surface and reward. During warmup — and indefinitely after — prioritizing comments over passive likes is the single highest-leverage behavior available. A well-crafted comment on a post with 50+ comments can drive 10-30 profile views to a new account. This is the primary organic discovery mechanism on LinkedIn.
2. Profile Completeness Drives SSI Pillar 1
LinkedIn's "Professional brand" SSI pillar is directly computed from profile completeness. An incomplete profile — missing headshot, incomplete About section, no experience entries, no custom URL — suppresses SSI pillar 1 to near zero regardless of your activity. Profile completion is not optional setup. It is the first distribution lever.
3. Connection Quality Over Quantity
LinkedIn's algorithm weights your content distribution by the professional signal density of your connection network. One hundred connections who work in your niche and have activity rates above average will generate more distribution for your posts than one thousand connections with sparse profiles and no engagement history. During warmup, send targeted connection requests with personalized notes. Never use the generic "I'd like to add you to my LinkedIn network."
4. Text-First, Then Documents
For new accounts, text posts — plain prose, no attachments, no images — consistently outperform all other formats. LinkedIn's algorithm gives text posts priority in early distribution because they generate comments, not just clicks. Document/carousel posts ("PDF carousels") perform well for established accounts with SSI 50+ and existing audiences. Image posts with no text anchor underperform at every stage. Lead with text during warmup.
5. Gradual Velocity
LinkedIn's systems flag sudden behavioral spikes. Sending 50 connection requests in one session, commenting on 20 posts in an hour, or posting three times on day one are all pattern signals that trigger manual review or automated throttling. Real professionals engage in natural rhythms across a workday. Match that cadence — morning, midday, and early evening bursts with gaps between sessions.
Phase 1: Days 1-3 — Profile Completion and Consumption
What You Are Building
During Days 1-3, you do NOT post original content. You build the behavioral and profile foundation that signals credibility to both the algorithm and real professionals who will discover your account.
Profile Completion Checklist (Do This Before Day 1 Sessions)
LinkedIn's algorithm checks profile completeness as a primary SSI pillar 1 signal. Accounts with incomplete profiles are suppressed before their first post. LinkedIn also surfaces profile completion prompts as a dark pattern — treat each one as a distribution unlock.
Headshot — Professional photo, clear face, neutral or branded background. Stock-photo-style selfies, cropped group photos, and cartoons are treated as low-trust signals. No default silhouette.
Headline — Use this formula: [What you do] + [Who you serve] + [Specific outcome you deliver]. Example: "B2B Content Strategist helping SaaS companies build pipeline through thought leadership." 220-character limit — use it.
About section — 3-5 paragraphs. First two sentences appear above the fold. Lead with the problem you solve, not your personal history. Close with a soft CTA ("Open to [X] — feel free to connect").
Experience — At least 2 entries with descriptions. LinkedIn's SSI algorithm requires populated experience sections for full pillar 1 credit. Even contract/freelance work counts.
Custom URL — Claim your vanity URL (linkedin.com/in/yourname) immediately. Default URLs are treated as incomplete profiles by LinkedIn's completeness scorer.
50+ connections — LinkedIn suppresses content from accounts under 50 connections ("Out of Network" status). Reach 50 before your first original post. Import contacts if needed, connect with colleagues, alumni, and professional peers.
Education — Add at least one entry. Even informal or ongoing education counts. SSI pillar 1 checks for it.
Skills — Add 5+ relevant skills. These feed LinkedIn's content matching algorithm and increase your visibility in People You May Know for niche professionals.
Daily Activity — Days 1-3
Morning Session (15-20 minutes)
Read the LinkedIn home feed for 10 minutes without posting. Let the algorithm observe your reading behavior and begin building your content identity signal.
Search 2-3 niche-relevant keywords in LinkedIn search (filter by Posts). Read the top posts. Follow 3-5 accounts — people and creators, not brand pages — who post at least 3x/week in your niche.
Save 2-3 posts using LinkedIn's Save feature (bookmark icon). Saves signal content quality to LinkedIn's algorithm — they are a stronger signal than likes.
React to 3-5 posts you would genuinely share. Vary your reaction type (Insightful, Like, Support) — uniform Like-only behavior on new accounts is flagged as low-quality engagement.
Afternoon Session (10-15 minutes)
Read content from the profiles you followed in the morning.
Send 3-5 targeted connection requests with personalized notes (see Connection Note Templates below). Stay under 10 total per day.
Save 1-2 more posts. At least one should be a post you could meaningfully comment on within the next few days.
Evening Session (5-10 minutes)
Review LinkedIn's suggested profiles in People You May Know — follow or connect with niche-relevant individuals.
Check LinkedIn notifications. If someone accepted a connection, send a brief, genuine welcome message (not a pitch).
Daily Connection Ceiling
Max 10-15 new connection requests per day during Days 1-3. LinkedIn throttles accounts sending 20+ requests/day and may temporarily restrict connection features. Spread requests across morning and afternoon — not all at once.
What to Avoid During Days 1-3
Do NOT post any content
Do NOT send connection requests without personalized notes
Do NOT send more than 10-15 connection requests per day
Do NOT connect with people outside your niche (dilutes your feed relevance signal)
Do NOT use LinkedIn's native scheduling tool on a new account before 2 weeks of organic activity
Do NOT follow brand/company pages instead of people — people engage, pages do not
Keyword Bank Generation
When the user provides their niche, generate a bank using this structure:
Keyword Bank (for LinkedIn search during Days 1-3)
"SaaS founder", "VP of Growth", "B2B content marketer"
Trend-adjacent terms
Find live conversations to join later
"AI in sales", "product analytics", "revenue operations"
Account Follow and Connection Criteria
Follow and connect with people that match ALL of these:
Posting at least 3x per week in the past month
Writing original text posts (not just shares of external articles)
Show genuine comment activity — not just broadcasting posts without responding
Work in a role, industry, or content area aligned with your target audience
Do NOT follow or connect with:
Brand/company pages — they do not reciprocate engagement and dilute your algorithmic identity
Accounts that have not posted in the last 30 days
Accounts whose follower count dramatically exceeds their engagement (bot-inflated)
Mega-influencers with 500K+ followers where your comments will never surface
Phase 2: Days 4-7 — Light Engagement and First Comments
What You Are Building
During Days 4-7, you transition from pure consumption to active participation. You begin commenting on niche content, continuing targeted connection outreach, and posting 1-2 short text posts starting Day 5. This phase builds SSI pillars 2 (Finding the right people), 3 (Engaging with insights), and 4 (Building relationships) simultaneously.
Comment Strategy (Priority Activity)
Comments are the most powerful warmup action available on LinkedIn. A single well-crafted comment on a post with 50+ comments can drive 10-30 profile views to a new account. The algorithm interprets substantive comments as professional credibility signals and surfaces the commenter to the post author's audience.
Comment Targeting Criteria
Target posts that meet ALL of these criteria:
Posted within the last 12 hours (comment visibility window is longer than X but still time-sensitive)
Already has 10-80 comments (high engagement, but not so saturated your comment is buried)
Posted by someone in your niche with 2K-100K followers
On a topic you can contribute genuine insight, a specific example, or a respectful counter-point to
Targeting Factor
What to Look For
Post recency
Under 12 hours old — new comments still surface prominently
Comment density
10-80 comments — active but not overwhelmed
Author reach
2K-100K followers — enough audience to expose your comment
Content relevance
Topic directly in your niche — your comment stays on-signal
Author responsiveness
Check if author replies to comments — author replies boost comment visibility
Comment Templates
Effective warmup comments add specific value. They demonstrate you read the post, understand the niche, and have something substantive to contribute. Use these as structural templates, not word-for-word copies.
Template 1: Specific Agreement With Professional Expansion
"[Specific thing they said] — this has been my experience too. The layer most practitioners miss is [one additional specific insight]. [Optional: one-sentence real-world example or case reference]."
Template 2: Respectful Professional Counter-Point
"Strong point. I'd add a nuance though — in [specific context/industry/role], [counter-observation]. Have you seen a different result when [specific condition changes]?"
Template 3: Experience-Based Industry Addition
"This matches what we've seen working with [general type of client/company, no names]. The variable that changed our results was [specific factor they didn't mention]. Once we adjusted for that, [one-sentence specific outcome]."
Comment Rules
Maximum 5-8 comments per day during Days 4-7 — spread across morning and afternoon sessions
Never comment with one word or pure affirmation ("Great point!", "Totally agree", "This")
Never use generic phrases indistinguishable from automated engagement ("Very insightful post!", "Thanks for sharing!")
Space comments: do not comment on 5 posts within 10 minutes
Vary the accounts you comment on — do not comment on the same person's content 3 days in a row during warmup
Do NOT include links, product mentions, or promotional content in comments
First Posts (Days 5-7)
Post 1 short original text post per day starting Day 5. These are NOT your warmup story post — they are short, standalone professional observations or opinions.
Format for First Posts
Keep them simple:
Text only — no images, no documents, no external links
Under 200 words (shorter is better for first posts)
Opinionated or specific — generic observations get no engagement
No CTAs ("follow me", "comment below if you agree")
3-5 hashtags only (placed at the end of the post body — never inline within the text)
No external links in the post body (LinkedIn suppresses external links in post body — if you must share a link, put it in the first comment after posting)
First Post Topic Framework
Post Type
Purpose
Example (HR Tech niche)
Contrarian professional observation
Signals independent thinking
"Most HR leaders are measuring engagement wrong. Pulse surveys don't capture the thing that actually predicts retention."
Specific hard-won lesson
Shows you have firsthand knowledge
"After running 200+ interviews: the questions that reveal cultural fit are never the ones on the standard list."
Niche prediction
Invites professional debate
"AI-assisted hiring tools are going to make the recruiting coordinator role obsolete within 24 months. Not a hot take — a timeline."
Pattern recognition
Demonstrates expertise
"Three signals I look for when a company's culture is actually changing (not just talking about it):"
What to Avoid in First Posts
No promotional content, product mentions, or brand names
No external links in the post body (put in first comment if required — never in the post)
More than 5 hashtags (triggers algorithmic suppression)
Asking for likes or comments explicitly ("Drop a like if this resonates")
Sharing or resharing other people's content exclusively — create original text
Phase 3: Days 8-10 — First Original Story Post
What a Warmup Story Post Is
Your first major original post must be value-only — a professional story, hard lesson, or specific framework — with no promotional content, no CTAs to follow or buy, and no external links in the post body. The story post format is the correct vehicle for a warmup post because:
LinkedIn's algorithm heavily rewards personal professional narrative — it generates comments, not just passive likes
Story posts have the highest save rate of any LinkedIn text post format
A well-structured story post circulates through notification rings for 24-72 hours after posting as connections comment and trigger secondary distribution
Story format gives readers an emotional hook that makes commenting feel natural — they share their own experience in response
Story Post Structure
A warmup story post should be 150-300 words. LinkedIn's algorithm does not reward length for its own sake — it rewards engagement. A tight, compelling 180-word post outperforms a rambling 500-word post every time during warmup.
Post Architecture
Line 1 (Hook — visible above fold):
- The single most compelling version of your story opener or claim
- Must stop a scrolling professional in under 3 seconds
- Pattern: [Specific, unexpected, or counterintuitive statement]
- Ends with a line break — LinkedIn truncates at 3 lines. The hook must work in 3 lines.
- Do NOT lead with "I want to share something..." or "Hot take:" without a specific claim
Body (3-5 short paragraphs):
- Each paragraph 1-3 sentences maximum — LinkedIn's mobile interface renders long paragraphs as walls
- One idea per paragraph
- The narrative arc: situation → complication → insight → outcome
- Use white space aggressively — blank lines between paragraphs increase read-through rate
Close (Value Line + Conversation Opener):
- One-sentence summary of the core professional insight
- End with a question that invites a reply from professionals in your niche
- Acceptable: "What's been your experience?" / "Where has this played out differently for you?"
- NOT acceptable: "Follow me for more" / "Link to my services in the comments" / "What do you think?" (too vague)
Hashtags (3-5, placed after the post body):
- Niche-specific only
- Never trending hashtags you are not genuinely contributing to
- Never more than 5 — more than 5 triggers suppression
Warmup Story Post Brief Format
When generating warmup story post content, output a complete section-by-section brief:
LINKEDIN WARMUP POST BRIEF
---
Topic: [Specific professional topic in the user's niche]
Format: Story post (150-300 words, text only)
Angle: [The specific professional perspective or experience that makes this NOT generic]
Target reader: [Exactly who in this niche will find this valuable]
POST BREAKDOWN:
---
Hook (Line 1 — visible above fold before "see more"):
"[Hook text — specific claim, situation, or counterintuitive opener]"
Word count: [must leave room for truncation — aim for under 200 characters]
Note: [What makes this hook work — curiosity gap / specificity / stakes]
Body Paragraph 1 (Situation):
"[1-3 sentences establishing the professional context]"
Body Paragraph 2 (Complication):
"[1-3 sentences introducing the unexpected turn or challenge]"
Body Paragraph 3 (Insight):
"[1-3 sentences — the hard-won observation or lesson]"
Body Paragraph 4 (Outcome, optional):
"[1-3 sentences — what changed or what you do differently now]"
Close (Value line + conversation opener):
"[Core professional insight, one sentence] + [open question for replies]"
Note: Ends with genuine question. No follow CTA. No link.
HASHTAGS (3-5 max, placed after post body):
#[niche hashtag] #[niche hashtag] #[optional third]
TIMING:
Post on: [Tue, Wed, or Thu — avoid Mon and Fri for warmup posts]
Post at: [7-9am, 12pm, or 5-6pm local time — see Posting Time Guide]
Comment monitoring window: First 60-90 minutes after posting — reply to every comment received
EXTERNAL LINK NOTE:
[If a supporting resource is relevant, instruct user to paste it as the FIRST COMMENT after posting — never in the post body]
Posting Time Guide for LinkedIn
Engagement velocity in the first 60-90 minutes after posting is a critical algorithmic signal. LinkedIn's feed algorithm gives new posts a short distribution burst — the first-hour engagement rate determines whether the post gets a second broader push.
Time Window
Signal Quality
Notes
Tue-Thu 7-9 AM local time
Highest
Pre-work professional scroll — peak LinkedIn session
Tue-Thu 12 PM local time
High
Lunch break — active scroll, competitive but strong
Tue-Thu 5-6 PM local time
High
End-of-day professional wind-down
Monday 7-9 AM
Medium
Week-start energy but competitive; safe for established accounts
Friday 7-9 AM
Medium-Low
Wind-down mentality; lower engagement velocity
Weekends
Low
LinkedIn is a workday platform — minimal professional scroll
Critical: Be available to reply to comments in the first 90 minutes after posting. Responding to every early comment extends the post's distribution window — LinkedIn's algorithm interprets author responses as signals that a conversation is active and re-pushes the post to second-degree connections.
Hashtag Rules for LinkedIn Warmup
LinkedIn hashtags work very differently from Instagram or TikTok. More hashtags actively suppress distribution — LinkedIn's algorithm treats hashtag-heavy posts as low-quality content signals. Three to five specific hashtags is the ceiling.
Rule
Reason
3-5 hashtags maximum on warmup posts
More than 5 triggers algorithmic suppression
Niche-specific only
Broad hashtags like #business or #leadership provide no targeting value
Always placed at the end of the post body
Inline hashtags disrupt reading flow and are associated with lower quality posts
Never trending hashtags you are not genuinely contributing to
Hashtag hijacking signals inauthenticity to LinkedIn's moderation systems
External links belong in the first comment, not the post
LinkedIn suppresses posts with external URLs in the body to keep users on-platform
Phase 4: Days 11-14 — Assessment and Graduated Scaling
What You Are Evaluating
The warmup assessment is not a pass/fail threshold. It is a diagnostic to determine: (1) whether the algorithm has placed you in a distribution pool appropriate to your niche, (2) whether your SSI score reflects growing platform trust, and (3) whether engagement patterns suggest your content is landing with the right professional audience.
Metrics to Check at 48 Hours Post-Story Post
Metric
Green Signal
Yellow — More Warmup
Red — Do Not Post Promotional
Post impressions
500-3,000+
150-500
Under 150
Profile views from post
20+
5-20
Under 5
Comments received
5+ genuine comments
1-4 comments
0 comments
Post saves
Any
0 with profile visits
0 with no visits
New connections/followers
5+
1-4
0
SSI score (check linkedin.com/sales/ssi)
25+
15-24
Under 15
Comment-to-impression ratio
0.3%+
0.1-0.3%
Under 0.1%
Note on these ranges: Accounts in narrow technical niches (deep engineering, niche legal, specialized medical) may see lower raw impression numbers with higher quality signals. A post with 300 impressions and 8 substantive comments from VP-level professionals is a better warmup outcome than 3,000 impressions and 0 comments. Prioritize comment rate, profile visit conversion, and SSI trajectory over raw impressions.
Warmup Succeeded Signals
All of these together indicate readiness to scale:
SSI score is 25 or above (check linkedin.com/sales/ssi)
At least one post received impressions from people outside your connections (organic discovery working)
You have received 5+ comments that engaged substantively with your professional argument or story
Your home feed is now surfacing highly niche-relevant content without searching for it
You have 50+ connections, at least 20 of which are in your target niche
Profile views occurred on days you did not post (organic discovery from your comment activity)
Warmup Needs More Time Signals
Any of these indicate extending warmup by 5-7 days:
SSI score is below 20 after 14 days
All impressions coming only from your 1st-degree connections (no outward push)
Zero comments on two or more posts
Profile views dropped to zero the day after posting
New connections are all from outside your niche or from accounts with very sparse profiles
Post-Warmup Content Strategy Transition
Graduated Posting Cadence
Do not jump from 1 warmup post to daily posting immediately. Sudden behavioral acceleration on LinkedIn triggers algorithmic review and can temporarily suppress reach.
Period
Recommended Posts/Week
Content Mix
Week 3 (first post-warmup week)
3 posts
70% comment engagement, 20% text story posts, 10% professional observation posts
Week 4
4 posts
60% comment engagement, 25% text posts, 15% document/carousel (first attempt)
Week 5-6
5 posts
50% comment engagement, 30% text + document posts, 20% light industry perspective
Month 2+
5-7 posts
Sustainable content mix for your professional brand
Promotional Signals Introduction Timeline
LinkedIn promotional signals that should be introduced one at a time, in order:
Signal
When to Add
Notes
External link in first comment
After first 5 posts have organic comments
Never in the post body — always first comment after publishing
Soft mention of what you offer
After 10 posts with engagement
Weave it into a story: "When we built [product/service], we discovered..." — not "check this out"
Document/carousel with branded content
After Week 4 with SSI 30+
Must have strong text hook in the post body introducing the document
Direct CTA in post
After 20+ posts performing and SSI 40+
Must be preceded by strong social proof in the post itself
LinkedIn Newsletter launch
After Month 2 with consistent 3+ comments/post
Newsletter sends push notifications to all followers — strong engagement multiplier once audience exists
Content Pillars for Long-Term LinkedIn Growth
Pillar
Format
Frequency
Algorithm Behavior
Professional story posts
Text only, 150-300 words
2x/week
Highest comment rate, primary discovery mechanism
Industry contrarian takes
Text only, under 150 words
1-2x/week
High debate-comment rate, polarizes for engagement
Frameworks and systems
Document/carousel (5-10 slides)
1x/week after warmup
High save rate, authority signal, secondary distribution burst
Comment engagement
Substantive comments on niche content
5-10x/day
Primary SSI pillar 3 builder, discovery mechanism
Behind-the-process posts
Text + optional image, 100-200 words
1x/week
High authenticity signal, builds personal brand pillar
LinkedIn Platform Rules Reference
SSI Pillars — What Builds Each Score
SSI Pillar
What It Measures
How to Build It
Professional brand (0-25)
Profile completeness, content quality, post engagement received
Complete every profile section, post value-first content consistently
Search niche keywords daily, view profiles of target connections
Engaging with insights (0-25)
Reacting, commenting, sharing relevant content
Comment substantively on niche posts daily, share with added perspective
Building relationships (0-25)
Accepted connection requests, response rate to messages, relationship depth
Send personalized connection requests, respond to messages within 24 hours
Trust Score Signals (What Builds SSI and Distribution)
Positive Signal
Algorithm Interpretation
Consistent daily platform activity
Real professional behavior pattern
Substantive comments in a specific topic area
Account has a clear professional identity and participates genuinely
Comments received that generate further replies
Content is creating real professional conversation
Post saves received
Strong quality signal — readers found it worth returning to
Profile views on days without posting
Discovery is working through comment and connection activity
Early comment velocity (first 60-90 min after posting)
Post is landing with an active professional audience
Accepted connection requests with personalized notes
Real relationship-building behavior
Message response rate above 80%
Professional engagement, not broadcast-only behavior
Suppression Triggers (What Hurts SSI and Distribution)
Trigger
Why LinkedIn Suppresses
How to Avoid
More than 5 hashtags in a post
Spam pattern signal
Cap at 3-5 niche-specific hashtags, placed at end
External links in post body
LinkedIn keeps users on-platform — link suppression is intentional
Always post the link in the first comment after publishing
Connection requests without personalized notes at high volume
Bot-pattern signal
Always include a personalized 1-2 sentence note; cap at 15/day
Identical or near-identical posts
Automated posting pattern
Unique content every post — even minor repurposing requires new framing
Posting without responding to comments
Low-quality creator signal
Respond to every comment for the first 30+ posts
Using third-party schedulers on new accounts
Automation signal — LinkedIn detects non-native post metadata
Post natively for first 3 weeks
Pitching in comments or first messages
Spam and sales pattern
No pitching in comments or connection messages during warmup — ever
Over-posting (more than 2x/day)
Content flooding pattern
Maximum 1 post/day; 5-7/week is the sustainable ceiling for established accounts
Generic engagement bait ("Comment YES if you agree")
Low-quality content signal
Ask substantive professional questions only
Genfeed Integration
If you have access to Genfeed tools, use them throughout the warmup:
get_trends (with category for niche)
Use this during Phase 1 (Days 1-3) to identify:
Trending professional topics in the user's niche
High-engagement conversations happening now among LinkedIn professionals in the niche
Emerging industry subtopics that represent strong story post opportunities
Filter results by the category parameter matching the user's niche. Pass the category explicitly (e.g., category: "b2b_saas", category: "hr_tech") to get niche-specific trends rather than generic content. Prioritize conversations that are 12-24 hours old — recent enough to still be actively commented on, but past the initial noise burst.
create_post (platform: linkedin)
Use this during Phase 3 (Days 8-10) to draft the warmup story post brief directly into the Genfeed platform. When using create_post for LinkedIn warmup content:
Set platform to linkedin
Mark the post as draft until the user confirms the story structure and hook
Store the full section-by-section breakdown in the post metadata
Include the posting time recommendation in the scheduling metadata
Flag the external link (if any) for placement in the first comment post-publish, not in the post body
publish_post (with gating conditions)
Only invoke publish_post after the user confirms ALL of the following:
Post is value-only with no promotional content, external links in body, or follow CTAs
Hook (Line 1) is specific and compelling — not generic or filler
Final line ends with a genuine professional question (not engagement bait)
Hashtags are 3-5 maximum, niche-specific, placed at end of post body
Account has at least 50 connections and is at least 7 days old with engagement activity logged
User will be available to monitor and respond to comments in the first 90 minutes post-publish
Output Format
Phase 1-2 Output: Engagement Plan
LINKEDIN WARMUP — ENGAGEMENT PLAN
Account Niche: [User-provided niche]
Warmup Duration: Days 1-7 (consumption + light engagement)
PROFILE CHECKLIST (complete before Day 1):
- [ ] Headshot: [Specific guidance for their niche/brand]
- [ ] Headline: [Draft headline using formula: What you do + Who you serve + Specific outcome]
- [ ] About section: [3-5 paragraph structure guidance, first-line hook draft]
- [ ] Custom URL: [Confirm claimed]
- [ ] 50+ connections target: [Current count + strategy to reach 50]
KEYWORD BANK (search these in LinkedIn, not hashtags):
Broad niche: [3-4 terms]
Problem-specific: [3-4 terms]
Role/credential discovery: [2-3 terms]
ACCOUNT FOLLOW AND CONNECTION CRITERIA:
[Bullet criteria specific to the niche]
DAILY CHECKLIST (Days 1-3 — consumption only):
Morning (15-20 min):
- Read home feed 10 min — no posting
- Search [keyword 1] — read top posts, follow [number] accounts
- Save [number] posts from niche creators
- React to [number] posts (vary reaction type)
Afternoon (10-15 min):
- Read content from morning follows
- Send [number] personalized connection requests using templates below
- Save [number] more posts
Evening (5-10 min):
- Check People You May Know — connect with [number] niche-relevant profiles
- Reply to any accepted connection welcome messages
DAILY CHECKLIST (Days 4-7 — light engagement):
Morning:
- Read home feed 10 min
- Comment on [number] niche posts using templates below
- Post 1 original text post (see First Post Framework, starting Day 5)
Afternoon:
- Comment on [number] more posts
- Send [number] more personalized connection requests
CONNECTION NOTE TEMPLATES (customize per request):
1. "[Name], I follow your posts on [specific topic] and find [specific observation]. I'd like to connect."
2. "[Name], I work in [niche/role] and your post on [specific topic] was exactly what I needed to see today. Would love to be in your network."
3. "[Name], We both seem to be building in [niche area]. Would be glad to connect and follow your work."
COMMENT BANK (niche-customized templates):
1. [Specific agreement + professional expansion template for their niche]
2. [Respectful professional counter-point template for their niche]
3. [Experience-based industry addition template for their niche]
DO NOT:
- Post original content Days 1-3
- Send connection requests without personalized notes
- Use more than 5 hashtags
- Include external links in post body (first comment only)
- Post more than once per day
- Use generic engagement bait CTAs
Phase 3 Output: Warmup Post Brief
LINKEDIN WARMUP — POST BRIEF (Days 8-10)
Account Niche: [User-provided niche]
Format: Story post (150-300 words, text only)
TOPIC: [Specific niche-relevant professional topic]
ANGLE: [What makes this not generic — specific professional framing or personal experience]
WHY THIS TOPIC: [One sentence on why this builds professional trust in the niche]
POST BREAKDOWN:
Hook (Line 1 — visible above "see more"): "[Hook text — specific claim or counterintuitive opener]"
Why this hook: [One-sentence rationale]
Body Paragraph 1 (Situation): "[1-3 sentences establishing professional context]"
Body Paragraph 2 (Complication): "[1-3 sentences — unexpected turn or challenge]"
Body Paragraph 3 (Insight): "[1-3 sentences — the hard-won professional observation]"
Body Paragraph 4 (Outcome, optional): "[1-3 sentences — what changed or what you do differently now]"
Close: "[Core professional insight, one sentence] + [open question for professional replies]"
Note: Ends with genuine professional question. No follow CTA. No link in body.
HASHTAGS (3-5 max, after post body):
#[niche hashtag] #[niche hashtag] #[optional third]
FIRST COMMENT (post immediately after publishing if a link is relevant):
[Link to supporting resource, article, or asset — never in the post body]
TIMING:
Post on: [Tue, Wed, or Thu recommendation]
Post at: [7-9am, 12pm, or 5-6pm local time]
Comment window: Be available for 90 min after posting to reply to every comment
Phase 4 Output: Post-Warmup Assessment
LINKEDIN WARMUP — PERFORMANCE ASSESSMENT
Post Published: [Date]
Assessment Date: [48-72 hours later]
CHECK THESE METRICS IN LINKEDIN ANALYTICS (Post > View analytics):
- Impressions: [Target: 500-3,000+]
- Profile views from this post: [Target: 20+]
- Comments received: [Target: 5+ genuine professional comments]
- Post saves: [Any is a positive signal]
- New connections/followers: [Target: 5+]
- Comment-to-impression ratio: [Target: 0.3%+]
CHECK SSI SCORE:
- Visit linkedin.com/sales/ssi
- Target: 25+ to proceed with promotional content
- Check all 4 pillar scores — identify lowest pillar for targeted improvement
ASSESSMENT RESULT:
If impressions 500+, comments 5+, profile views 20+, SSI 25+:
WARMUP SUCCEEDED — ready for graduated posting cadence
If impressions 150-500, comments 1-4, profile views 5-20, SSI 15-24:
EXTEND WARMUP — 5 more days of comment-heavy activity, then re-assess
If impressions under 150 or zero comments despite posting, SSI under 15:
REVIEW PROFILE AND RESET — audit profile completeness, connection quality, and post hook strength before next post
NEXT STEP:
[Based on assessment result, recommend exact next action]
Quick Reference: Pre-Post Checklist
Before publishing the Days 8-10 warmup story post, verify all of these:
Account is at least 7 days old with engagement activity logged (comments, connections, reactions)
Profile is fully complete: headshot, headline, About section, experience, education, custom URL
Account has 50+ connections before this post
Post is text-only — no images, no documents, no external links in body
Hook (Line 1) is specific and compelling — no filler openers like "I want to share something"
Body uses short paragraphs (1-3 sentences max) with white space between each
Close ends with a genuine professional question — no follow or buy CTA
Hashtags: 3-5 only, placed after the post body, niche-specific
Zero external links in the post body (use first comment if a link is needed)
No brand name, product, or service mentioned anywhere in the post
Post timing is Tue-Thu at 7-9am, 12pm, or 5-6pm local time
User will be available for the first 90 minutes after posting to reply to all comments
