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Draft apology and correction posts with tone calibration for the situation — from minor correction to serious mea culpa — with founder review and approval gating.
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Based on SOC occupation classification
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| name | apology-draft |
| description | Draft apology and correction posts with tone calibration for the situation — from minor correction to serious mea culpa — with founder review and approval gating. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","crisis","apology","reputation","tone","trust"] |
| related_skills | ["crisis-respond","brand-voice-system","draft-review"] |
| inputs_required | ["situation-summary","severity-assessment","founder-availability"] |
| deliverables | ["apology-draft-with-language-audit-and-review-gate"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | [] |
| required_env_vars | [] |
Draft public apologies and corrections when the brand needs to address a mistake, misstep, or controversy. An apology done right can strengthen trust. An apology done wrong makes everything worse.
Every brand will eventually need to apologize. The difference between a trust-building apology and a reputation-damaging one comes down to three things: accountability, specificity, and action. This skill ensures all three are present.
| Severity | Apology Type | Tone | Key Elements |
|---|---|---|---|
| Minor (typo, wrong date) | Correction post | Light, self-aware | "We got [X] wrong — here's the correction" |
| Medium (insensitive framing) | Acknowledgment + apology | Genuine, non-defensive | 1. Acknowledge impact 2. Apologize without excuses 3. Commit to doing better |
| Serious (product failure, offensive content) | Full apology | Serious, accountable, action-oriented | 1. What happened 2. Full apology (no "if" or "but") 3. What we're doing 4. How we'll prevent it |
| Crisis (legal, ethical, safety) | Crisis statement from founder | Founder-led, may require legal review | Founder's voice, transparent, specific actions |
Assess severity using the Quick Reference table.
For medium+ severity: Gather full context, identify specific harm. Draft involves founder.
Draft the apology:
Avoid apology-killing language:
Founder review required for medium+ severity. Legal review for serious/crisis.
Prepare monitoring plan: replies to apology, follow-up if needed.
# Apology Draft: [Situation]
## Situation Summary
**What happened:** [Specific description]
**Severity:** [Minor / Medium / Serious / Crisis]
**Who was affected:** [People, groups, customers]
## Draft Apology
**Platform:** [Primary platform]
[Full apology text, formatted exactly as it should appear]
## Language Audit
- [ ] Uses "I'm sorry" or "We apologize" (not conditional "if")
- [ ] Acknowledges specific impact
- [ ] No defensive/explanatory language
- [ ] Includes concrete action, not just words
## Review Gate
**Founder review required:** [Yes / No]
**Legal review recommended:** [Yes / No]
**Deadline for posting:** [Timeframe]
## Post-Apology Monitoring
- Monitor for [N] hours
- Watch for: [Continued criticism / Acceptance / New info]
The skill is complete when:
Strip it down to: "I [did X]. It caused [Y]. I'm sorry. I will [do Z]." If that core is missing, rewrite. Would you accept this apology if directed at you?