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Design polls and audience questions for X, LinkedIn, and Instagram Stories — audience research disguised as engagement, with post templates and follow-up strategies.
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Based on SOC occupation classification
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | engagement-poll |
| description | Design polls and audience questions for X, LinkedIn, and Instagram Stories — audience research disguised as engagement, with post templates and follow-up strategies. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","engagement","polls","audience-research","interactive","community"] |
| related_skills | ["post-create","caption-draft","metrics-track","cta-craft"] |
| inputs_required | ["poll-purpose","target-platform","audience-insight-goal"] |
| deliverables | ["poll-design-with-follow-up-plan"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | [] |
| required_env_vars | [] |
Design polls, questions, and interactive content that boosts engagement AND generates audience insight. A good poll does double duty: it feeds the algorithm AND feeds your understanding of the audience.
Polls are the highest-RPM content type for engagement. They take the audience 2 seconds to interact with, tell the algorithm "people are engaging with this brand," and give you free market research. This skill designs polls that serve both purposes.
| Poll Type | Best Platform | Format | Example |
|---|---|---|---|
| Binary choice | X, LinkedIn, IG Stories | "A or B?" + context | "Which is harder: first 10 customers or first 100?" |
| Preference | IG Stories, X | "Which [X] do you prefer?" | "What format helps you most: threads, videos, or carousels?" |
| Agree-Disagree | LinkedIn, X | Statement + agree/disagree | "Founders should do CS for the first year. Agree?" |
| Open-ended question | LinkedIn, X | "Reply with your answer" | "What's one metric that changed your decisions?" |
| Ranking | IG Stories (slider), X | "Rate 1-10" | "How confident in your pricing? 1-10" |
Define dual purpose:
Choose platform and format:
Write the poll question:
Write poll options:
Plan the follow-up:
# Poll: [Topic]
## Purpose
**Primary:** [Engagement boost / Algorithm reset]
**Secondary:** [What do you want to learn?]
## Platform: [X / LinkedIn / IG Stories / TikTok]
## Poll Content
**Question:** [Poll text]
**Options:**
1. [Option 1]
2. [Option 2]
3. [Option 3] (optional)
4. [Option 4] (optional)
**Duration:** [1 day / 3 days / 1 week]
**Supporting caption:** [Context]
## Follow-Up Plan
- **Results post:** [Date/time — 48h after poll closes]
- **Results angle:** [What insight emerged]
- **Engagement from results:** [Reply, tag interesting commenters]
The skill is complete when:
Would you vote on this if you saw it in your feed? Is the question genuinely interesting or just filler? Will the results change anything about how the brand operates? Is the follow-up results post planned?