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Identify micro-influencers and creators in the niche, draft personalized collaboration outreach DMs, and manage outreach tracking for authentic partnerships.
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Based on SOC occupation classification
| name | influencer-outreach |
| description | Identify micro-influencers and creators in the niche, draft personalized collaboration outreach DMs, and manage outreach tracking for authentic partnerships. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","engagement","influencers","outreach","collaborations","growth"] |
| related_skills | ["dm-respond","comment-reply","mention-monitor","brand-voice-system"] |
| inputs_required | ["brand-positioning","target-audience-profile","outreach-budget-or-offer"] |
| deliverables | ["outreach-shortlist-with-personalized-drafts"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | [] |
| required_env_vars | [] |
Identify and reach out to micro-influencers and creators for collaboration opportunities. The goal is authentic partnerships with people whose audience overlaps with the brand's target market.
Paid ads are getting more expensive. Organic reach is declining. Creator partnerships are the last scalable organic channel — but only if outreach is personal, value-first, and founder-approved.
| Creator Tier | Follower Range | Approach | Offer Type |
|---|---|---|---|
| Nano-influencer | 500-5K | Personal DM, relationship-first | Free access, affiliate, shoutout swap |
| Micro-influencer | 5K-50K | Personalized email/DM, value-first | Paid collab, affiliate, early access |
| Mid-tier | 50K-500K | Professional outreach via email/agent | Paid sponsorship, revenue share |
| Customer-creator | Any size | Formalize existing relationship | Ambassador, affiliate, UGC partnership |
Build the target list:
Evaluate each candidate:
Build ranked shortlist (10-20 targets) with tier, contact method, personal angle.
Draft personalized outreach:
Founder approval required before ANY outreach sent.
Track pipeline: Contacted → Replied → Negotiating → Confirmed → Content live → Performance.
# Influencer Outreach: [Quarter]
## Target Shortlist
| Priority | Creator | Platform | Followers | ER% | Why Them | Contact | Status |
|----------|---------|----------|-----------|-----|----------|---------|--------|
| 1 | @name | IG | 15K | 4.2% | [Specific reason] | DM | Not contacted |
...
## Outreach Draft: @name
**Personal angle:** "Really liked your post about [topic] — especially [specific detail]"
**Message:**
[Full personalized outreach DM/email]
**Offer:** [Brand provides X → Creator provides Y]
**Follow-up (7 days):** [Short, no-pressure follow-up]
## Pipeline Summary
- Targeted: [N] | Contacted: [N] | In conversation: [N] | Confirmed: [N]
- Conversion rate: [N]%
The skill is complete when:
For each outreach draft: if you were this creator, would you reply? Does it feel specific or templated? Is the founder okay with every offer?
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.